Marketing Project Topics & Materials In PDF, Doc.

1. IMPACT OF CONTENT MARKETING ON SMALL MEDIUM ENTERPRISES IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 Background of the study Small and Medium Enterprises (SMEs) play a vital role in the economic growth and industrial advancement of any nation. SMEs in Nigeria make a substantial contribution to the creation of jobs, reduction of poverty, and overall advancement of the economy (Fadeyi, 2020). Nevertheless, small businesses frequently encounter a multitude of obstacles, ...Continue Reading »

Item Type: Project Material | 54 pages | 719 engagements |

2. EFFECT OF AFFILIATE MARKETING ON CONSUMER PURCHASE INTENTION FOR MALT BEVERAGE B...

» CHAPTER ONE INTRODUCTION Background of the Study Over the year, the digitalization of media and rapid technology advancements have brought about substantial changes in the area of online marketing. As a result, businesses are fighting fiercely to attract customers' attention through marketing campaigns. Internet advertising has grown in significance as a means of directly connecting with a glob...Continue Reading »

Item Type: Project Material | 54 pages | 1,784 engagements |

3. EFFECT OF ADVERTISING ON BRAND SWITCHING BEHAVIOR OF AMSTEL MALT IN ABA METROPOL...

» CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In the competitive market place, the brand name has become a distinguished contrivance that offer the assurance of value and quality by the companies (Meenaghan, 2015). New brands are continuously penetrating the market where consumers have lot of alternative choices. Accordingly consumers are frequently switching brands and are no longer loya...Continue Reading »

Item Type: Project Material | 54 pages | 914 engagements |

4. THE IMPACT OF AFFILIATE MARKETING ON THE PERFORMANCE OF ONLINE BUSINESSES IN NIG...

» CHAPTER ONE INTRODUCTION Background of the Study Since the advent of the internet, the growth rate of the retail industry in Nigeria has changed. The modern business environment is dynamic by nature, and it takes extra effort even more serious than it did in the past to survive in it. Online shopping sites with affiliate programs in Nigeria, like Konga, Jumia, Jiji, DealDey, Kaymu, etc., have e...Continue Reading »

Item Type: Project Material | 54 pages | 3,088 engagements |

5. AN INVESTIGATION OF THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING STRATEGY ON ...

» CHAPTER ONE INTRODUCTION 1.1 Background of the study Due to the widespread use of social media, customers actively seek out and encounter brand information. Hence, the practice of content marketing, in which businesses provide consumer oriented content on social media platforms, has garnered increasing interest from both businesses and marketing experts. The most recent research released by the...Continue Reading »

Item Type: Project Material | 54 pages | 902 engagements |

6. AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG ...

» AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E COMMERCE BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study E commerce encompasses more than the simple combination of electronics and commerce. It represents a revolutionary approach to conducting business through a platform that fundamentally alters the rules of commerce. Consequently, th...Continue Reading »

Item Type: Project Material | 54 pages | 890 engagements |

7. AN ASSESSMENT OF THE EFFECTIVENESS OF DIGITAL CONTENT MARKETING IN ENHANCING CUS...

» CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent times, companies have shifted their focus towards customer centric strategies as opposed to product centric strategies (Leo, 2023). Companies allocate their resources to ascertain the composition of their current and prospective clientele. Due to limited resources, corporations prioritise their clients based on their worth, focussing o...Continue Reading »

Item Type: Project Material | 54 pages | 754 engagements |

8. EXPLORING THE RELATIONSHIP BETWEEN SALES PROMOTION AND BRAND IMAGE IN CAMTEL IN ...

» CHAPTER ONE INTRODUCTION Background of the study In recent years, sales promotion has experienced both significant growth and change, more so than any other aspect of marketing communication (Penn, 2020). As a result, sales promotion is becoming more significant in the context of corporate communication initiatives. The subject of sales promotions has been the subject of numerous academic pap...Continue Reading »

Item Type: Project Material | 54 pages | 1,322 engagements |

9. A CRITICAL INVESTIGATION ON THE EFFECT OF PRODUCT BRANDING ON SALES PROMOTION IN...

» CHAPTER ONE INTRODUCTION Background of the study A brand is a distinguishing mark, name or phrase, word, logo that businesses employ to differentiate their product from that of their competitors. A brand identity can be created by combining one or more of those components. In certain markets, specific brands may thrive while struggling in others. In his work, Smith (2020) provides a descripti...Continue Reading »

Item Type: Project Material | 54 pages | 1,215 engagements |

10. AN EVALUATION OF THE IMPACT OF SALES PROMOTION ON CONSUMER LOYALTY IN MTN CAMERO...

» CHAPTER ONE INTRODUCTION Background of the study In this region of the world, the telecommunication industry is experiencing significant growth. Since 2004, following the deregulation, the cellular market in Cameroon has experienced remarkable growth rates of over 170%, and this trend has persisted up to the present time. Several companies have entered the sector over the past decade and are ...Continue Reading »

Item Type: Project Material | 54 pages | 1,214 engagements |

11. IMPACT OF SOCIAL MEDIA INFLUENCERS ON STUDENTS BRAND PREFERENCE IN CAMEROON (A C...

» CHAPTER ONE INTRODUCTION Background of the study With the increasing popularity of social media, information technology is always evolving and advancing. Social media operates in a very different manner compared to conventional media. Many companies, both large and small, are increasingly utilising social media to create fan pages with the goal of selling their goods or services. This has becom...Continue Reading »

Item Type: Project Material | 54 pages | 1,572 engagements |

12. IMPACT OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE...

» IMPACT OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF CONSOLIDATED TIN MINES LTD) CHAPTER ONE INTRODUCTION Background of the study The relevance of internet marketing has increased due to the rapid rise of online media worldwide. This kind of marketing provides more opportunities to directly reach global customers among the many online alternatives accessibl...Continue Reading »

Item Type: Project Material | 54 pages | 1,434 engagements |

13. AN INVESTIGATION INTO THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON CONSUM...

» CHAPTER ONE INTRODUCTION Background of the study The competitive character of the business environment demonstrates that marketing plays a crucial role in facilitating the allocation of commodities from production to the end customers. Marketing is conducted via a variety of methods, which include numerous features such as networking, geomarketing, tribal marketing, viral marketing, e marketing...Continue Reading »

Item Type: Project Material | 54 pages | 1,458 engagements |

14. AN INVESTIGATION INTO THE IMPACT OF BRANDING ON CUSTOMER BRAND PREFERENCES IN CA...

» CHAPTER ONE INTRODUCTION Background of the study Numerous marketing organizations operating in the worldwide industry have come to recognize that branding is a crucial undertaking that may guarantee their longevity in the market. As a result, there is a rise in the number of brands and an increase in branding activities, as companies are actively seeking ways to establish themselves and maintai...Continue Reading »

Item Type: Project Material | 54 pages | 1,216 engagements |

15. AN IN-DEPTH SURVEY ON THE PROBLEMS AND PROSPECT OF ADOPTING SOCIAL MEDIA BASED M...

» AN IN DEPTH SURVEY ON THE PROBLEMS AND PROSPECT OF ADOPTING SOCIAL MEDIA BASED MARKETING MECHANISM AMONG E COMMERCE BUSINESSES IN CAMEROON(A STUDY OF SELECTED E COMMERCE COMPANIES IN CAMEROON) CHAPTER ONE INTRODUCTION Background of the study The rapid advancement of digital technology has fundamentally altered the operational landscape of organisations, especially in the realm of e commerce. Fa...Continue Reading »

Item Type: Project Material | 54 pages | 1,134 engagements |

16. AN ASSESSMENT ON THE INFLUENCE OF WORD OF MOUTH MARKETING STRATEGY ON CONSUMER B...

» CHAPTER ONE INTRODUCTION Background of the study Word of mouth (WOM) marketing has become a major factor in shaping consumer brand choices on a global scale, due to the fast changing consumer behaviour and marketing dynamics. Word of mouth (WOM) refers to informal communication among people on goods, services, and brands. It significantly influences consumer decision making processes. The influ...Continue Reading »

Item Type: Project Material | 54 pages | 1,366 engagements |

17. AN ASSESSMENT ON THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON SALES PERFO...

» CHAPTER ONE INTRODUCTION Background of the study The primary driver of organisational development is sales success. In addition to generating profit for the owners, sales performance also creates revenue that may be used for the growth of the organisation. Furthermore, a commendable sales performance confers a competitive edge onto a business. Nevertheless, the sales success may be affected by ...Continue Reading »

Item Type: Project Material | 54 pages | 1,215 engagements |

18. A CRITICAL EVALUATION OF THE IMPACT OF SALES PROMOTION STRATEGY ON CONSUMER BRA...

» A CRITICAL EVALUATION OF THE IMPACT OF SALES PROMOTION STRATEGY ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF MEDIA SYSTEM CONSULT) CHAPTER ONE INTRODUCTION Background of the study Sales promotions have emerged as a crucial instrument for marketers, and their significance has seen substantial growth in recent years (Kotler & Keller, 2016). Retail enterprises use prices as a marke...Continue Reading »

Item Type: Project Material | 54 pages | 1,144 engagements |

19. INFLUENCE OF INNOVATION ON CUSTOMERS’ SATISFACTION IN THE ELECTRICITY DISTRIBU...

» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Transactional processes are increasingly being facilitated by technology in the rapidly evolving twenty first century. There is a growing trend among clients to depend on technological methods for generating service outcomes, rather than engaging in direct communication with personnel of the service firm. Technology has been embraced by organ...Continue Reading »

Item Type: Project Material | 54 pages | 1,500 engagements |

20. A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE-BASED ...

» A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE BASED BUSINESSES IN CAMEROON CHAPTER ONE INTRODUCTION 1.1 Background of the Study The development of internet technology has improved our everyday routines and lives (Isohella et al., 2017). It has also changed how businesses work around the world (Kim et al., 2019). In a similar vein, the internet has provided opportunit...Continue Reading »

Item Type: Project Material | 54 pages | 1,438 engagements |

21. THE EFFECT OF ONLINE ADVERTISING IN SHOPPERS BEHAVIOR IN ENUGU METROPOLIS

» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The exponential expansion of information technology has augmented the significance attributed to online advertising. The internet is without a doubt the most captivating of the information technology innovations that have gained significant media attention. Furthermore, the internet is rapidly becoming the preeminent information source due to...Continue Reading »

Item Type: Project Material | 54 pages | 1,867 engagements |

22. PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN TELECOMMUNICATION ...

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability of both developed and developing countries, including Cameroon. Like many nations, government officials and telecommunications stakeholders in Cameroon are diligently working to provide essential services, particularly in remote areas, as a means to...Continue Reading »

Item Type: Project Material | 54 pages | 1,838 engagements |

23. IMPACT OF MARKETING ACTIVITIES ON BANKING SECTOR: A CASE STUDY OF ACCESS BANK CA...

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Prior to the mid 1950s, marketing was primarily associated with manufacturing activities, and banking sector didn't prioritize it as part of their operations. However, towards the end of the 1950s and the beginning of the 1960s, there was a shift in perspective, and the concept of marketing began to encompass service activities as well. Since...Continue Reading »

Item Type: Project Material | 54 pages | 1,903 engagements |

24. IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN...

» IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON A CASE STUDY OF JUMIA CHAPTER ONE INTRODUCTION Background of the study Businesses across a variety of categories in almost every industrial sector have been utilizing digital tools to enhance their operations in the past several years (Bokša, Šaroch & Bokšová, 2020). It is widely believed that digita...Continue Reading »

Item Type: Project Material | 54 pages | 2,155 engagements |

25. ASSESSING THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER BEHAVIOR IN CAMEROON

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Buying behavior is a collection of attitudes that define the patterns of decisions made by customers. However, variety of external situational settings influence customer choices in addition to the fundamental internal elements that are known to influence purchasing behavior. Furthermore, consumer behavior is influenced by both outside ince...Continue Reading »

Item Type: Project Material | 54 pages | 1,603 engagements |

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