1. THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS

» CHAPTER ONE INTRODUCTION 1.1 Background of Study The development of telecommunication in Nigeria began in 1886 when a cable connection was established between Lagos and the colonial office in London by 1893, government office in Lagos were provided with telephone service, which was later extended to Ilorin and Jebbu in the hinterland. A slow but steady process of development in the years that ...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

2. THE ROLE OF MASS MEDIA IN ANTI-CHILD ABUSE AND TRAFFICKING CAMPAIGN

» ABSTRACT This study on the role of the mass media in anti child abuse in Nigeria. A survey of Owerri metropolis. The study is aimed at addressing the role of the media on their campaign against child trafficking and abuse in Nigeria and to examine their effort being made as well, and also to have an overview of their encumbrances and their performance so far. A total of two hundred questionnair...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

3. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTION

» ABSTRACT The research work critically examine the role of public relations in improving the image of tertiary institution. The researcher discussed extensively on what public relations is, the history of public relations and the role it plays in tertiary institution. To guide the study, hypothesis were formulated. A review of related literature was done to expose the research and to ensure solid c...Continue Reading »

Item Type: Project Material | 65 pages | 3,859 engagements |

4. THE ROLE OF PUBLIC RELATIONS IN ACHIEVING ORGANIZATION OBJECTIVES

» CHAPTER ONE INTRODUCTION Public Relation is the art and social science of analysing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the organization and its publics. It is also a deliberate, planned and sustained effort to establish and maintaining mutual understanding between organizat...Continue Reading »

Item Type: Project Material | 65 pages | 6,656 engagements |

5. THE INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM

» ABSTRACT This research is conducted to find out the influence of media ownership on professionalism (A study ofNigerianNewsDirect Newspaper owned by Samuel Ibiyemi). To achieve the purpose highlighted above, I made use of survey method in gathering and analyzing of collected data. Questionnaires were administered to the respondents (workers at NigerianNewsDirect ) who elicit the...Continue Reading »

Item Type: Project Material | 65 pages | 5,305 engagements |

6. THE IMPACT OF WOMEN IN ADVERTISING

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is rare this days to see adverts broadcast on television without women playing prominent and visible roles which range from complimentary, subjective, subordinate to major actors in most televisions adverts. These roles may be ascribed by men who may not only enhance the product being advertised but add color, glamour...Continue Reading »

Item Type: Project Material | 65 pages | 3,801 engagements |

7. THE IMPACT OF RADIO AMULUDUN FM 99.1 ON THE LEVEL OF AWARENESS IN RURAL COMMUNIT...

» CHAPTER ONE 1.1 INTRODUCTION The world is witnessing a revolution in communication technology leading to swift and accurate transfer of messages. The new modes of communication and evolution are so rapid that it is becoming difficult to keep pace with acquiring and maintaining the new media. Technological advancement is also helping the evolution of new ideas and has certainly mad...Continue Reading »

Item Type: Project Material | 65 pages | 4,200 engagements |

8. THE IMPACT OF MASS MEDIA ON SOCIAL, POLITICAL AND CULTURAL LIFE

» ABSTRACT This project study focuses on the impact of Mass Media on Social, Political and Cultural being of the people. For understanding of the study, Eruwa Community of Ibarapa East Local government, Oyo State was taken as a case study for the research work due to it nearness to the Polytechnic, Ibadan, Adeseun Ogundoyin Campus, Eruwa. T...Continue Reading »

Item Type: Project Material | 65 pages | 3,840 engagements |

9. THE IMPACT OF AUDIENCE TOWARDS YORUBA NEWS PRESENTATION ON TELEVISION

» ABSTRACT The project work centered on attitudes of audience towards Yoruba news presentation on television in selected areas in Ibadan. In the study the researcher first, identified possible ways through which standard Yoruba language can be portrayed to the public. In the first chapter the project pin points the introduction of Yoruba language, the background of the study, the statement of the pr...Continue Reading »

Item Type: Project Material | 65 pages | 4,242 engagements |

10. THE IMPACT OF ADVERTISING TO BROADCAST DEVELOPMENT

» CHAPTER ONE 1.0 BACKGROUND INFORMATION 1.1 INTRODUCTION Before any concrete discussion, the word ‘Advertising’ has to be defined and exemplified for easy understanding of the topic The impact of advertising to broadcast development. There are many scholars with different definitions to the word ‘Advertising’ according to the angle they find it meaningful. But t...Continue Reading »

Item Type: Project Material | 65 pages | 4,034 engagements |

11. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT...

» ABSTRACT This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques on both product acceptability and company sales as well as the functions, objectives and advantages. �...Continue Reading »

Item Type: Project Material | 65 pages | 6,065 engagements |

12. RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION

» ABSTRACT Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for anything to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed without feedback. It is on this background, that the re...Continue Reading »

Item Type: Project Material | 65 pages | 4,464 engagements |

13. APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECT...

» Abstract The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social, economic, technological and political relationship with other nations and people. This study was therefore motivated by the desire to discover the best marketing communications approach for rebranding programmes in Nigeria. The study h...Continue Reading »

Item Type: Project Material | 65 pages | 4,759 engagements |

14. CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF ...

» Abstract Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft better positioning strategies and develop more effective advertising campaign based on product attributes. In most parts of the world, eating habits have long been dependent on a mixture of local production and imported conserved f...Continue Reading »

Item Type: Project Material | 65 pages | 4,626 engagements |

15. MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATIO...

» ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries. The sample size for the policy makers was 100 representing trainees, attaché, senior staff and management staf of the Bureau of Public Enterprises while the population siz...Continue Reading »

Item Type: Project Material | 65 pages | 4,731 engagements |

16. CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION

» ABSTRACT The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest. Ghana is currently facing a severe energy shortage due to inefficient energy resources and growing consumption. In order for new energy technologie...Continue Reading »

Item Type: Project Material | 65 pages | 4,445 engagements |

17. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the researcher went into the study to find the problems asso...Continue Reading »

Item Type: Project Material | 65 pages | 4,781 engagements |

18. EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY

» CHAPTER ONE 1.0 INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed at getting the product from the manufacturer to the final consumer (Since the production cycle is complete when the product produce by a...Continue Reading »

Item Type: Project Material | 65 pages | 4,749 engagements |

19. EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF ...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a legion. Worldwide, the petroleum product today are indispensable to human existence and industrial production. Specifically, industries in Nigeria assumed a special importance, such that ninety percent (90%) of her foreign earnings com...Continue Reading »

Item Type: Project Material | 65 pages | 4,139 engagements |

20. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT

» ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the marketing of Golden Morn product in Enugu metro...Continue Reading »

Item Type: Project Material | 65 pages | 4,262 engagements |

21. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY

» ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a politi...Continue Reading »

Item Type: Project Material | 65 pages | 3,926 engagements |

22. THE ROLES OF BANKING INDUSTRY IN AGRICULTURAL MARKETING IN NIGERIA

» ABSTRACT The Roles of the Banking Industry in Agricultural Marketing in Nigeria. This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel Microfinance Bank Eruwa as a case study. In the course of writing this project the following hypothesis were formulated to aid the st...Continue Reading »

Item Type: Project Material | 65 pages | 4,751 engagements |

23. THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN MARKETING CONSUMER PRODUCTS IN...

» ABSTRACT The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of product to produce and also to search for satisfaction of such product to customers. This study was designed to investigate, on the prospects and problems of personal selling in marketing consumer products in Nigeria with Unilever N...Continue Reading »

Item Type: Project Material | 65 pages | 7,134 engagements |

24. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS

» ABSTRACT The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study. This project will explain on promotion and activities, symbol, and signs on the sales volumes in business organization The reasons for how has promotio...Continue Reading »

Item Type: Project Material | 65 pages | 11,217 engagements |

25. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service f...Continue Reading »

Item Type: Project Material | 65 pages | 6,900 engagements |

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