Home » Mass Communication » EFFECT OF INDIGENOUS LANGUAGE IN OUTDOOR ADVERTISING OF GOLDBERG BEER ON YOUTHS
EFFECT OF INDIGENOUS LANGUAGE IN OUTDOOR ADVERTISING OF GOLDBERG BEER ON YOUTHS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,175 times
Delivery: Within 24 hoursCHAPTER ONE
1.1 INTRODUCTION
The invention of printing press in the 5th century ushered in Modern Advertising. Famous among the poster artists of the earliest period in France where jules cheered (1836 – 1932), Joseph Grosset (1849 – 1918), and Heri Toulousp – Lautree (1864 – 1901).
The concept of advertising moved from England to American colony. In May 1704, the first American Newspaper advertisement appeared in Bolton Newsletter. It was Benjamin Franklyn who bought life into advertising with this Pennsylvania Gazette.
1.2 BACKGROUND OF THE STUDY
For time past, various forms of languages are often used by advertisers of goods and service to captives the target audience or prospective customers to arouse their sense of interest towards patronizing that said product or brand. The word “advertising” or “advertisement” have attracted myriad of closely related definitions or interpretations by experts in the field of advertising practice.
Barbara Stern citied in contemporary advertising as a form of structured literary text, rather different from the spontaneous word of mouth communication of oral speech. Contemporary advertising (2008:580) as a national and global medium, outdoor advertising has achieved great success, it was probably the first advertising medium ever used. Dated back more than 5,000 years to when hieroglyphics on obelisks directed travelers. In the middle age bill posted was an accepted form of advertising in Europe.
Today, around the globe marketers use outdoor media for the same reason to communicate or succinct message or image in the local language to a mass audience quickly and frequently.
This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
Delivery: Within 24 hours
Advertise Here
For advertisement, call 08168958821
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EXPLORING THE CONTRIBUTION OF SOCIAL MEDIA TOWARDS THE PROMOTION OF YOUTHS POLITICAL INTEREST IN NIG...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media platforms have fundamentally transformed the global landscape of human interactio...More »
Item Type: Project Material | 54 pages | 245 engagements |
- 2.
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRA...
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRADUATES STUDENTS OFNOVENA UNIVERSITY CHAPTER ONE...More »
Item Type: Project Material | 54 pages | 206 engagements |
- 3.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 1,460 engagements |
- 4.
THE ROLE OF MASS MEDIA IN INFORMING THE PUBLIC ON HERDSMEN ACTIVITIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background Of Study Mass media is a technology that aims to meet a large number of people. It is the most popular...More »
Item Type: Project Material | 56 pages | 781 engagements |
- 5.
AN EVALUATION OF THE ROLE OF TELEVISION MEDIA IN THE CULTURAL PROMOTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human survival and civilization are fundamentally based on culture, and this reflects in its d...More »
Item Type: Project Material | 54 pages | 1,370 engagements |
- 6.
AN ANALYSIS OF THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS DISSEMINATION BY BROADCAST MEDIA IN ABUJ...
CHAPTER ONE: INTRODUCTION Background of the Study The mass media are tools for mass communication that have unique responsibilities to keep memb...More »
Item Type: Project Material | 54 pages | 1,711 engagements |