1. THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION IN PHARMACEUTICAL INDUST...

» CHAPTER ONE 1.0 INTRODUCTION It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company going. To achieve profit (or other objectives of the company) manufacturers sell products and services that can with an competition in the market place. Advertising, according...Continue Reading »

Item Type: Project Material | 65 pages | 4,193 engagements |

2. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION

» CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are utility maximizes; this implies that they will use th...Continue Reading »

Item Type: Project Material | 65 pages | 6,747 engagements |

3. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY

» ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History for advertising e.t.c. Chapter three focused on Meth...Continue Reading »

Item Type: Project Material | 65 pages | 4,349 engagements |

4. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS...

» ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the internal and external factors, the research also arrived at a conclusion and recommendation according to t...Continue Reading »

Item Type: Project Material | 65 pages | 4,265 engagements |

5. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION

» CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from producers to the final users; it includes physical activities such as transportation, storage, the legal p...Continue Reading »

Item Type: Project Material | 65 pages | 3,917 engagements |

6. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDU...

» CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in matured stages are being renewed by marke...Continue Reading »

Item Type: Project Material | 65 pages | 4,214 engagements |

7. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY

» ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc Over the years, most petroleum and chemical marketers ...Continue Reading »

Item Type: Project Material | 65 pages | 4,260 engagements |

8. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY

» CHAPTER ONE 1.1 INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important element in marketing mix, which dictates the movement of goods or services from the point of production...Continue Reading »

Item Type: Project Material | 65 pages | 4,285 engagements |

9. MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONT...

» CHAPTER ONE 1.1 INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data. This situation is a complete research from what previous...Continue Reading »

Item Type: Project Material | 65 pages | 4,040 engagements |

10. THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION

» ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business...Continue Reading »

Item Type: Project Material | 65 pages | 4,155 engagements |

11. THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSI...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer of business management etc, based on their own perspectives and there is no disagreement as to these several definitions. However, from a wider perspective, business organization is defined as an establishmen...Continue Reading »

Item Type: Project Material | 65 pages | 3,823 engagements |

12. THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY

» ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous research had shown that product quality has an effect on brand loyalty but there is still little or no literature discussing the extent to which produ...Continue Reading »

Item Type: Project Material | 65 pages | 4,504 engagements |

13. AN ANALYSIS OF FLIGHT ANNOUNCERS’ LANGUAGE

» ABSTRACT Flight announcers are pivotal in making sure that no traveller misses or boards the wrong flight when announcements are made in the airport; thus they must exhibit an excellent command of English in order to communicate effectively. Therefore, this research is motivated by the concern of how flight announcers in Nigerian airports pronounce their words during announcements. It is ...Continue Reading »

Item Type: Project Material | 65 pages | 6,294 engagements |

14. A CRITICAL DISCOURSE ANALYSIS OF WOLE SOYINKA’S THE BEATIFICATION OF AREA BOY

» ABSTRACT This project is a Critical Discourse Analysis of Wole Soyinka’s The Beatification of Area Boy. Norman Fairclough’s theory has been used in the analysis of the text so as to reveal the hidden meaning behind every social interaction and how they affect power relation in the society. It is aimed at revealing the deep meaning of interactions as they affect our daily lives.The methodol...Continue Reading »

Item Type: Project Material | 65 pages | 5,853 engagements |

15. A CRITICAL DISCOURSE ANALYSIS OF NEGATION IN THE INAUGURAL SPEECHES OF TWO NIGER...

» ABSTRACT This study is a critical discourse analysis of negation in the inaugural speeches of two Nigerian Presidents. The study aims at finding out if negation performs certain statement. The data used for the analysis are from the speeches of the two Presidents, Goodluck Jonathan and Musa Yar’Adua. The speeches were adopted from different websites. The analysis employed the Critical Disco...Continue Reading »

Item Type: Project Material | 65 pages | 5,496 engagements |

16. A DEPICTION OF THE NIGERIAN CIVIL WAR IN CHIMAMANDA NGOZI ADICHIE’SHALF OF A Y...

» ABSTRACT This research has set out to capture the portrayal of the Nigerian Civil War in Chimamanda Ngozi Adichie’s Half of a Yellow Sunby bringing out the episodes and scenes that defined the war. This is evident in the experiences of the characters in the face of war which is captured through their fears, pains and reactions as well as how it shaped their responses and eventual personaliti...Continue Reading »

Item Type: Project Material | 65 pages | 5,665 engagements |

17. THE LEXICO-SEMANTIC FEATURES OF NIGERIAN ENGLISH IN NEWSPAPERS

» ABSTRACT The study focuses on the Lexico Semantic features of Nigerian English in Daily Times, Punch and Vanguard Newspapers. This is an attempt to investigate the extent to which Nigerian columnists and editorials use the Lexico semantic features of Nigerian English for their reportings. Anchored on the theoretical premise of the contextual theory of meaning, the data for the study was arrived at...Continue Reading »

Item Type: Project Material | 65 pages | 9,312 engagements |

18. MISUSE OF POWER IN CHINUA ACHEBE’S ANTHILL OF THE SAVANNAH AND CHIMAMMANDA ADI...

» ABSTRACT Over the ages, some persons or group of persons are known to misuse power to bully their subjects or subordinates. This unwholesome act gives rise to many literary works condemning the act. This work considers the misuse of power as portrayed by the novels Anthills of the Savannah and purple Hibiscus by Chinua Achebe and Chimmamanda Adichie respectively. Achebe in his novel shows the...Continue Reading »

Item Type: Project Material | 65 pages | 7,093 engagements |

19. A MODERNIST APPRAISAL OF CHIMAMANDA NGOZI ADICHIE’S PURPLE HIBISCUS AND CHINUA...

» ABSTRACT The modernist era as one of the epochs in literature has been attributed to the West by many people. Also, it is perceived that features of long gone eras cannot be found in works of the 21st century. It is in this light that this research has attempted to situate African writers within the modernist foldto show that modernismis not restricted to the West using two texts: ChimamandaNgo...Continue Reading »

Item Type: Project Material | 65 pages | 4,958 engagements |

20. PLACING CHINUA ACHEBE’S ANTHILLS OF THE SAVANNAH AND FRANZ KAFKA’S THE TRIAL...

» ABSTRACT This research investigated and analysed works of two outstanding modernist writers in Africa and Europe. The work was carried out with specific objectives which are; to highlight the basic features of modernism, to discuss the reasons for writers in this vogue deviating from earlier trends and placing emphases on newness. It outlined and analysed these basic features in the texts, An...Continue Reading »

Item Type: Project Material | 65 pages | 4,762 engagements |

21. REALIST APPRAISAL OF CHIMAMANDA NGOZI ADICHIE’S HALF OF A YELLOW SUN AND ELECH...

» ABSTRACT Literary creativity usually conforms to the tradition of the era in which it is created. That is why creative styles have changed from the classical, to the Medieval, through to the Elizabethan Age, the Restoration Age, the Augustan Age, and the Victorian Age when Realist literature thrived and so on. The question however is that with the passage of every successive age does it mean su...Continue Reading »

Item Type: Project Material | 65 pages | 5,920 engagements |

22. THE ROLE OF CODE MIXING AND CODE SWITCHING IN DOCTOR-PATIENT COMMUNICATION

» ABSTRACT This research examined the concept of code switching and code mixing in Doctor Patient communication in Federal Medical Centre, Katsina. The data used for the analysis were obtained from tape recording, questionnaire and personal observation. The analysis employed the descriptive statistical method with Bach and Harnish (1979) Mutual Contextual Believe (MCB) as the theoretical framework o...Continue Reading »

Item Type: Project Material | 65 pages | 7,545 engagements |

23. THE ROLE OF NIGERIA PIDGIN ENGLISH IN HIGHER INSTITUTION

» ABSTARCT The study examined the role of Nigerian Pidgin English in higher institutions with particular reference to students of Federal University Dutsinma. The research employed the monogenetic/reflexification theory and the data was gathered through the use of questionnaires and observation techniques. The analysis was based on the nature of the question asked as frequencies were generated an...Continue Reading »

Item Type: Project Material | 65 pages | 5,890 engagements |

24. SOCIOLINGUISTIC INVESTIGATION OF SOME HAUSA PROVERBS

» ABSTRACT This research work is on Sociolinguistic Investigation of Some Hausa Proverbs. The Hausa term for proverb is Karin Magana and they are one of the oldest and most important types of myth, which form part and parcel of the Hausa culture. These wise sayings form a very crucial phase of the ways of life of the people who use them. They vary in meaning, depending on the way the speakers a...Continue Reading »

Item Type: Project Material | 65 pages | 6,399 engagements |

25. A STUDY OF THE POLITICAL POETRY OF EX-STUFFY

» ABSTRACT This research investigates and analyzes the political poetry of Ex Stuffy ( Fater, Kaha aka Awambe a Tiv) whose poetic talent seems to have eluded the attention of other literary scholars. The work is carried out with specific objectives which are to draw attention to the songs of Ex Stuffy (Awambe a Tiv), to preserve the poet’s work for posterity, to highlight the moral value of the ...Continue Reading »

Item Type: Project Material | 65 pages | 4,638 engagements |

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