1. THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY

» CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering the importance of distribution strategy on organisational profitability or before an organisation settles for the type of distribution pol...Continue Reading »

Item Type: Project Material | 50 pages | 4,926 engagements |

2. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY

» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the ...Continue Reading »

Item Type: Project Material | 50 pages | 4,889 engagements |

3. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this new economy (Kotler 2002). That is why banks today must take this as a case to...Continue Reading »

Item Type: Project Material | 50 pages | 6,024 engagements |

4. THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING CO...

» ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study...Continue Reading »

Item Type: Project Material | 50 pages | 5,365 engagements |

5. THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT

» ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquidation that is so rampant in the business industries of today. To this end, the topic “the impa...Continue Reading »

Item Type: Project Material | 50 pages | 5,333 engagements |

6. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

» CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness ...Continue Reading »

Item Type: Project Material | 50 pages | 5,037 engagements |

7. THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMON...

» ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were to find out the relationship between job satisfaction and affective commitment; to determine the relationship between normative commitment and job satisfaction and to examine the relationship between continuous commitment and job sati...Continue Reading »

Item Type: Project Material | 50 pages | 4,917 engagements |

8. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TAB...

» ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »

Item Type: Project Material | 50 pages | 4,712 engagements |

9. THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT

» ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating a favorable attitude to stimulate demand for a product or service among potential cus...Continue Reading »

Item Type: Project Material | 50 pages | 5,275 engagements |

10. THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES

» CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and management, material today are the life blood of industry. No industrial organization can operate w...Continue Reading »

Item Type: Project Material | 50 pages | 4,477 engagements |

11. PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY

» CHAPTER ONE 1.0 INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes is to change both the shape and location of the demand pattern of it’s products. In this case it wi...Continue Reading »

Item Type: Project Material | 50 pages | 5,172 engagements |

12. THE IMPACT OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY

» CHAPTER ONE 1.0 INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business organisation. In considering the importance of distribution policy on organizational profitability, volume of business organisation either positively or negatively. Before an organisation settles for the type ...Continue Reading »

Item Type: Project Material | 50 pages | 4,498 engagements |

13. THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

» CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural probl...Continue Reading »

Item Type: Project Material | 50 pages | 5,324 engagements |

14. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE

» ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro marketing firms in Lagos. Two hypotheses were formulat...Continue Reading »

Item Type: Project Material | 50 pages | 7,066 engagements |

15. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY

» ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach. A sample size of One hundred was drawn from the population. A hundred questionnaires were distributed randomly to stratified groups among th...Continue Reading »

Item Type: Project Material | 50 pages | 4,708 engagements |

16. EFFECT OF FORWARD INTEGRATION ON MANUFACTURING INDUSTRY PERFORMANCE

» ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) customers DHL Express staff were sampled, out of with Forty (40) were retrieved giving a response rate o...Continue Reading »

Item Type: Project Material | 50 pages | 4,270 engagements |

17. DEVELOPMENT OF PUBLIC LIBRARY IN NIGERIA WITH REFERENCE

» ABSTRACT This project is on the development of public libraries in Nigeria with reference to the Imo Central Library, Owerri. Chapter one of this work traces the history of public Library development in Imo State starting from the days of the eastern Nigeria Library Board which serried as a platform for the establishment of the Imo State Central Library Owerri. Chapter two highlights the roles wh...Continue Reading »

Item Type: Project Material | 50 pages | 7,147 engagements |

18. A BIBLIOGRAPHIC SURVEY ON TYPES OF LIBRARIES IN NIGERIA

» INTRODUCTION The Roget’s the saurus has listed the following as related to library. 1. Book depository 2. Information center 3. Country library 4. Lending library 5. National library 6. Circuiting library 7. Municipal library 8. Public library 9....Continue Reading »

Item Type: Project Material | 50 pages | 11,685 engagements |

19. THE IMPACT OF PUBLIC LIBRARY SERVICES

» ABSTRACT This research work covers the impact of the public library services to the people of Kaduna State. It examines the views of the users toward the services rendered by the library, the type of services offered and also how satisfactory the users are with the services. The survey design was adopted in this study and methods used collecting data included questionnaire, observation and intervi...Continue Reading »

Item Type: Project Material | 50 pages | 8,597 engagements |

20. HEALTH INSURANCE – AN EVALUATION OF THE EFFECT OF HEALTH MAINTENANCE ORGANISAT...

» ABSTRACT This study focused on the operation and the evaluation of the effectiveness of the Health Maintenance organization. The aim of the study was to investigate if the Health Maintenance organizations who are the administrator of the scheme are running the scheme well in Nigeria. Further to investigate if access to medical care is cheaper with health insurance when compared to retainership....Continue Reading »

Item Type: Project Material | 50 pages | 5,325 engagements |

21. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN SERVICE INDUSTRY

» CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes th...Continue Reading »

Item Type: Project Material | 50 pages | 5,508 engagements |

22. THE IMPACT OF THE GOVERNMENT POLICIES IN REGULATING THE ACTIVITIES OF INSURANCE ...

» ABSTRACT The purpose of this research is concerned on the impact of the government policies in regulating the activities of insurance companies operating in Nigeria. The government responsibility to supervise, regulate and control the activities of insurance companies and intermediaries is to protect the interest of the insuring public and to save them from exploitation by unreliable insurers. ...Continue Reading »

Item Type: Project Material | 50 pages | 5,411 engagements |

23. THE IMPACT OF GOVERNMENT POLICIES IN REGULATING THE ACTIVITIES OF NIGERIA INSURA...

» ABSTRACT The purpose at this research is concerned on the impact of the government policies in regulating the activities of insurance companies operating in Nigeria. The government responsibility to supervise, regulate and control the activities of insurance companies and intermediaries is to protect the interest of the insuring public and to save them from exploitation by unreliable insurers....Continue Reading »

Item Type: Project Material | 50 pages | 5,266 engagements |

24. IMPACT OF INSURANCE BUSINESS ON THE ECONOMIC DEVELOPMENT OF NIGERIA

» ABSTRACT This project work is entitled, the impact of insurance on the economic development of Nigeria. It was carried out in NICON Insurance Corporation Lagos as a case study. The objective of this research is to comprehensively examine the impact of Insurance on the economic development of Nigeria. This study is categorized into five (5) chapters. Chapter one is basically an introduction from wh...Continue Reading »

Item Type: Project Material | 50 pages | 6,106 engagements |

25. EMPIRICAL INVESTIGATION OF INSTITUTIONAL FACTORS THAT INHIBIT MEMBERS OF THE PUB...

» CHAPTER ONE INTRODUCTION 1.1 Background of the study Since the end of Second World War, The insurance industry the world over has experienced remarkable growth. Concurrent with this growth has been significant changes within the industry. The Nigerian insurance industry is not unaffected by this general growth malady. The growth of multiple line transition, introduction ...Continue Reading »

Item Type: Project Material | 50 pages | 5,159 engagements |

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