» ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data c…Continue Reading »
» ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to carry their political act…Continue Reading »
» Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector such as long and short ter…Continue Reading »
» ABSRACT T This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order…Continue Reading »
» ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Per…Continue Reading »
» ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate the significance of price on a new product. In the course of this research t…Continue Reading »
» ABSTRACT This project aims at examining the significance of price in sales of new produce and as a profit planning for a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy re…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of the fact that order individuals and organizations may have been involved in a …Continue Reading »
» ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also find out if there are other problem that are not discovered by toothpaste producing comp…Continue Reading »
» ABSTRACT The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the primary source a survey of opinion was conducted on a sample of th…Continue Reading »
» ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information …Continue Reading »
» ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The ob…Continue Reading »
» ABSTRACT This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of …Continue Reading »
» ABSTRACT This project work titled the effect of purchasing and supply activities in construction industry. Its main objective is to find out if purchasing and supply activities affect the construction industry and also to know if purchasing and supply activities influence another department in the …Continue Reading »
» ABSTRACT This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin City. The broad objective of this study was to examine the impact of television advertisement. The study also examine some literature reviews; i…Continue Reading »
» ABSTRACT This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if adver…Continue Reading »
» ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in i…Continue Reading »
» Abstract This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine further the extent to which advert…Continue Reading »
» ABSTRACT The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising therefore is regarded as a very important part of marketing mix. This project is aimed at investigating the imp…Continue Reading »
» ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall pr…Continue Reading »
» ABSTRACT This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to Intercontinental distiller limited products in Ota, Ogun State. Both primary an…Continue Reading »
» Abstract This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other objectives such as exposing how promotional activities impact positively on the purchase of a company’s product a…Continue Reading »
» Chapter One: Introduction 1.1 Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical pr…Continue Reading »
» ABSTRACT This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food take Cil Water as a case study. The ultimate purpose of this study is to examine how good packaging service as a promotional tool in the solves and promotion of…Continue Reading »
