» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share thei…Continue Reading »
» ABSTRACT There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles…Continue Reading »
» ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the capacity of organizations to survive and prosper depend on their ability to needs and wants. The salesmen bring in the forefront ar…Continue Reading »
» ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as …Continue Reading »
» ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore be…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage.…Continue Reading »
» ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantag…Continue Reading »
» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of service…Continue Reading »
» ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The …Continue Reading »
» ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to det…Continue Reading »
» ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created …Continue Reading »
» ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of th…Continue Reading »
» ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry. However to achieve the goals…Continue Reading »
» ABSTRACT This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron. like other promotional techniques (method), informs, Dersuades and reminds. It can change consumers be…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of de…Continue Reading »
» ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under s…Continue Reading »
» ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and evaluate the marketing efforts of product life cycle in the c…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd. BACKGROUND OF THE STUDY This research work deals with the effort of personal selling on the marketing…Continue Reading »
» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services…Continue Reading »
» ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market sha…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have always been in the foref…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots. Promotion consist of advertising, personal selling direct marketing, all term to communication, the advant…Continue Reading »
» ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the…Continue Reading »
» ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and ti…Continue Reading »
