» INTRODUCTION Lerner states that the inhabitants of third world nations must learn to empathize with the West for modern transformation of their societies to be possible. Schramm (1964), on the other hand, developed an interesting model in which he equates the level of social development of com…Continue Reading »
» INTRODUCTION The need to introduce the effect programmes in sensitizing the electorate as necessitude the writing of this project work. It has been observed that the most broadcasting stations are engaging in some extra curriculum activities such as introducing of interactive programmes that c…Continue Reading »
» ABSTRACT This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be…Continue Reading »
» ABSTRACT The reason of this study is to know the effectiveness and impact advertising play on the success of a business organization and to observe pit falls and to make necessary improvement on the success of a business organization. Also, there is need to know the benefit and usefulnes…Continue Reading »
» For many non commercial organizations, public relations, whether to recruit volunteers, publicize an event, or commemorate organizational milestones, is a scary, if not foreign, task. In most situations employees at non commercial organizations know their programmes, the communities they serve, a…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users us…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Graphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will significantly alter the consumer’s attitude toward the frame…Continue Reading »
» ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to…Continue Reading »
» Abstract The study seeks to investigate the influence of mobile phone usage on conventional tools by undergraduate students of Delta State University Abraka. The study adopted Technology Acceptance Model as theory. The survey design was used to carry out the research and 120 questionnaires wer…Continue Reading »
» ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the pattern of public engagement by public relation officers. The research adopted uses an…Continue Reading »
» ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the pattern of public engagement by public relations department. The research adopted uses…Continue Reading »
» Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consume…Continue Reading »
» ABSTRACT This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State. In handling the study, four (4) research questions were put forward and they includes; what are the impacts of television advertisement on the sales and promotion of pea…Continue Reading »
» ABSTRACT The Mass media in any society are regarded as the purveyors of national cultures which they transmit from generation to generation. One of the means through which this activity is carried out is by the news gathering and dissemination function of the mass media. In a situation where n…Continue Reading »
» Abstract The study examines readers’ perception of newspapers political advertisement. Political campaigns go for projecting ideas, canvassing of support and exhibiting candidates and manifesto in publicity towards the objective. Publicity for rallies and campaigns can be done with posters, …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The term newspaper advertising refers to publicity made in the form of paper, newsprint on a daily or weekly basis. It also refers to a serial publication containing news and other informative articles. It is usually printed …Continue Reading »
» ABSTRACT The study investigated the impact of advertising on media sustainability using the Guardian newspaper as case study, since newspaper depend revenue from advertisement to run the organization. The study adopted the gatekeeper theory of mass communication. It used the content analysis t…Continue Reading »
» ABSTRACT This study examined managing crisis on social media platform an exploratory study of MTN NCC Crisis. Five research questions was posed by the study, they includes include; How did MTN manage the NCC crisis? What is the impact of using social media in resolving crisis? How effective is…Continue Reading »
» ABSTRACT Television has been an instrument of learning. Its roles cannot be underestimated for children, who are developing learning habit in school and at home. This research project examined the influence of television on children learning habit in Agbor. Instrument of data gathering uses sa…Continue Reading »
» Abstract The study investigated the effect of social media on the academic performance of students in delta state university Abraka, to which four major questions serve as a guide. The survey design for the study was based on the used of 16 item questionnaire, distributed to 130 respondents in…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study For sometimes in the Nigerian society now, there has been shocking news of domestic violence in every nook and crannies of the country. If the news is not about the report about cultism, prostitution, baby making factories trending …Continue Reading »
» ABSTRACT The contributions of Newspaper report of the vanguard newspaper on the development of democracy in Delta State during 2015 election cannot be overemphasized. This is due the close relationship between politics and mass media since inception of Nigeria political development. The study …Continue Reading »
» Abstract Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mass media also include the organizati…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Almost in all societies of the world, religion has become a key index that catapults the socio economic, cultural and political structures either for go…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the study The term mass media according to the definition given by Head and Sterling (1982:22), “mass media are those means of communication that use technology to reach large parts of the population almost simultane…Continue Reading »
