CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA

📄 Item Type: Project Material| 📋 50 pages| 📚 1–5 chapters| Amount: ₦5,000

CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA

📄 Project Material 📋 50 pages 📚 Chapters 1–5 💾 MS-Word & PDF

Chapters 1–5  |  ₦5,000

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ABSTRACT

This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interruptive GSM SMS adverts is disturbing; due to the unending SMS adverts. The results of the research revealed that the perception of GSM users is that of annoyance, irritating invasion of privacy. The research recommends that GSM service provider should understand the perception and attitude of the customers before sending interruptive SMS advert. Nigeria communication Commission (NCC) should regulate the number of SMS advert which each service provider can send in a day. Service providers should send important SMS advert that is most needed by the customers. The SMS advert should be simple and easy.

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  • I am combining school with work and I genuinely do not have the time to write everything from scratch — I just need something to work with
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Here's everything you get with the complete project package:

Chapters 1–5 (Word & PDF)
Abstract & Table of Contents
References, Citation & Bibliography
Fully Editable Microsoft Word Format
Original, Plagiarism-Free Content
Instant Email Delivery
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Price may return to ₦10,000 at any time.

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