» ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 t…Continue Reading »
» ABSTRACT This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional t…Continue Reading »
» ABSTRACT The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc. The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above…Continue Reading »
» ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected…Continue Reading »
» ABSTRACT The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of con…Continue Reading »
» CHAPTER ONE INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal sell…Continue Reading »
» ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the…Continue Reading »
» ABSTRACT This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and…Continue Reading »
» ABSTRACT This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods b…Continue Reading »
» ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was…Continue Reading »
» ABSTRACT The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A…Continue Reading »
» ABSTRACT The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there …Continue Reading »
» ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television adver…Continue Reading »
» ABSTRACT The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY The Small and medium scale enterprises sector has been recognized worldwide for its role in economic advancement through ways various like; wealth generation, employment creation, and poverty reduction (Kithae, Gak…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Accounting information is a part and parcel of today’s life which is necessary to understand the accurate financial situation of the organization and used as the basis of making strategic decisions. Accounting play…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Abdullahi (2007), a government budget is a political and administrative instruments by which the executive and legislative bodies endeavour to allocate scarce resources among the various organs of government either at …Continue Reading »
» CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deep…Continue Reading »
» INTRODUCTION 1.1 BACKGROUND OF THE STUDY The attainment of this objective necessarily requires both the identification as well as the disclosure of an adequate amount of information considered relevant by the users. Financial accounting informatio…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The business environment has become intensively dynamic and increasingly unpredictable in recent decades and,correspondingly, managing company has become more demanding. Cost Accounting is a task of collecting, analyzing, sum…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY As the stakeholders become dissatisfied with the work of the audit profession, their confidence in audited financial statements will erode with time if nothing is done to remedy the situation. Best, Buckby and Tan (2001) claim that soc…Continue Reading »
» ABSTRACT The objective of this research study is to assess accounting personnel in selected small and medium enterprises in Edo State, Staffing is one of the most important functions of management. It is an aspect of human resource management that include finding sufficient number of people wh…Continue Reading »
» ABSTRACT Research project examined the significance of accounting standard (SAS) in the preparation of financial statement with special reference to Guinness Nig Plc, Lagos. The most common report from external use are the financial statement included in the annual report to shareholders (owne…Continue Reading »
» ABSTRACT There is high record of business failure in the entire world today. This problem has ruined the economy of some country (both developed and developing) and is still eating deep in some till now. In most cases, business failure is usually traced to the non functionality or the internal…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A financial institution can be defined as any institution which portfolios of assets consist largely of claims rather than inventory, plant and equipment. Financial institution serves as intermediaries in the financial mar…Continue Reading »
