EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 4,395 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It had the broad objective of investigating the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis, and the following specific objectives: to examine the effect of packaging colour on consumer buying behavior towards Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis; to examine the influence of design of wrapper on consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis; to examine the effect of quality of packaging material on consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis; and to examine the influence of packaging information on consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis. The research design adopted for this study was the cross-sectional survey research design. The research instrument used for this study was the structured Questionnaire. Analytical techniques comprising simple tables, percentages and the Simple Regression in the Statistical Package for the Social Sciences (SPSS version 20.0) were used to analyze and treat the data collected. The results obtained from the study showed that: packaging colour had a significant effect on consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis; design of wrapper had a significant influence on consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis; quality of packaging material had a significant effect on consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis; and packaging information had a significant influence on consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis. Taking the findings of this study into consideration, the following recommendations were made: Indomie Instant Noodles and Tummy Tummy Noodles should use culturally and socially acceptable colours to design the package of their products in order to attract customer patronage; the companies should use creative aesthetics and graphical designs to decorate the package of their products in order to visibly portray their features to customers and attract customers’ attention and patronage; the companies should use high quality materials which are capable of preserving and protecting the products and ensuring the safety of consumers’ health; and the companies should ensure that adequate information about their products; its usage, composition and precautions, is conspicuously published in or on the package of their products in order to enable consumers make informed purchase options. (Word count: 458)
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
INFLUENCE OF INNOVATION ON CUSTOMERS’ SATISFACTION IN THE ELECTRICITY DISTRIBUTION INDUSTRY OF NIG...
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Transactional processes are increasingly being facilitated by technology in the rapidly evolvi...More »
Item Type: Project Material | 54 pages | 137 engagements |
- 2.
A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE-BASED BUSINESSES IN CAMERO...
A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE BASED BUSINESSES IN CAMEROON CHAPTER ONE INTRODUCTION 1.1 Background of t...More »
Item Type: Project Material | 54 pages | 98 engagements |
- 3.
THE EFFECT OF ONLINE ADVERTISING IN SHOPPERS BEHAVIOR IN ENUGU METROPOLIS
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The exponential expansion of information technology has augmented the significance attributed ...More »
Item Type: Project Material | 54 pages | 602 engagements |
- 4.
PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN TELECOMMUNICATION INDUSTRY IN CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability...More »
Item Type: Project Material | 54 pages | 651 engagements |
- 5.
IMPACT OF MARKETING ACTIVITIES ON BANKING SECTOR: A CASE STUDY OF ACCESS BANK CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Prior to the mid 1950s, marketing was primarily associated with manufacturing activities, and ...More »
Item Type: Project Material | 54 pages | 516 engagements |
- 6.
IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON- A CASE ST...
IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON A CASE STUDY OF JUMIA CHAPTER ONE INTRODUCTION Backgrou...More »
Item Type: Project Material | 54 pages | 573 engagements |