EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

📄 Item Type: Project Material| 📋 50 pages| 📚 1–5 chapters| Amount: ₦5,000

EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

📄 Project Material 📋 50 pages 📚 Chapters 1–5 💾 MS-Word & PDF

Chapters 1–5  |  ₦5,000

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ABSTRACT

This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examining: the effect of FaceBook, Twitter and YouTube on consumer buying behavior towards Jumia Nigeri, Calabar. The research design adopted for this study was the cross-sectional survey research design. The research instrument used for this study was the Structured Questionnaire. Analytical techniques comprising simple tables, percentages and simple regression in the Statistical Package for the Social Sciences (SPSS V.20.0) were used to analyze and treat the data collected. The results obtained from the study showed that: FaceBook, Twitter and YouTube had a significant effect on consumer buying behavior towards Jumia Nigeria, Calabar. Taking the findings of this study into consideration, the following recommendations were made: Jumia Nigeria should intensify its marketing campaigns on its FaceBook platform in order to favourably influence consumer buying behavior towards its products; Jumia Nigeria should intensify its marketing campaigns on its Twitter platform in order to favourably influence consumer buying behavior towards its products; and Jumia Nigeria should intensify its marketing campaigns on its YouTube platform in order to favourably influence consumer buying behavior towards its products

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  • You are writing your final year project for the first time and don't want to make costly mistakes
  • This is your exact topic, or very close to what your supervisor gave you
  • Your supervisor has rejected one or more chapters and you don't know what to fix
  • You are stuck on Chapter 3 or data analysis and nothing is making sense
  • Your deadline is close and you are still far behind
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  • My project supervisor is very strict and I don't want to have any problem with my project work — I need a well structured and referenced project
  • I saw my school project requirement and I am confused on where or what to do
  • Everyone in my class has submitted their project and I haven't even started yet
  • My supervisor rejected my research methodology and I don't know what to do
  • I thought my topic was simple and easy but on Chapter 2 I cannot find any material and my work is due for submission
  • I have the content somehow but my references and bibliography are all over the place and I don't know how to arrange them properly
  • I am combining school with work and I genuinely do not have the time to write everything from scratch — I just need something to work with
  • My supervisor changed the topic I wanted and approved another one — I am confused on where to start from
  • I am scared of submitting something that will be flagged for plagiarism — I need something original that I can use as a proper guide
  • I have been browsing the internet for days looking for materials on this topic and I cannot find anything useful anywhere
  • This is not my first time doing this project — I have carried it over before and I cannot afford to do it again
  • I have written some chapters already but I am stuck midway and need to see how others handled the same topic
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Chapters 1–5 (Word & PDF)
Abstract & Table of Contents
References, Citation & Bibliography
Fully Editable Microsoft Word Format
Original, Plagiarism-Free Content
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