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1. THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMON...
» ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were to find out the relationship between job satisfaction and affective commitment; to determine the relationship between normative commitment and job satisfaction and to examine the relationship between continuous commitment and job sati...Continue Reading »
Item Type: Project Material | 50 pages | 4,922 engagements | Source: Marketing Projects & Research Materials
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2. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TAB...
» ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »
Item Type: Project Material | 50 pages | 4,719 engagements | Source: Marketing Projects & Research Materials
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3. THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT
» ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating a favorable attitude to stimulate demand for a product or service among potential cus...Continue Reading »
Item Type: Project Material | 50 pages | 5,280 engagements | Source: Marketing Projects & Research Materials
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4. THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES
» CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and management, material today are the life blood of industry. No industrial organization can operate w...Continue Reading »
Item Type: Project Material | 50 pages | 4,485 engagements | Source: Marketing Projects & Research Materials
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5. PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY
» CHAPTER ONE 1.0 INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes is to change both the shape and location of the demand pattern of it’s products. In this case it wi...Continue Reading »
Item Type: Project Material | 50 pages | 5,181 engagements | Source: Marketing Projects & Research Materials
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6. THE IMPACT OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY
» CHAPTER ONE 1.0 INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business organisation. In considering the importance of distribution policy on organizational profitability, volume of business organisation either positively or negatively. Before an organisation settles for the type ...Continue Reading »
Item Type: Project Material | 50 pages | 4,503 engagements | Source: Marketing Projects & Research Materials
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7. THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY
» CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural probl...Continue Reading »
Item Type: Project Material | 50 pages | 5,334 engagements | Source: Marketing Projects & Research Materials
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8. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE
» ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro marketing firms in Lagos. Two hypotheses were formulat...Continue Reading »
Item Type: Project Material | 50 pages | 7,076 engagements | Source: Marketing Projects & Research Materials
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9. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY
» ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach. A sample size of One hundred was drawn from the population. A hundred questionnaires were distributed randomly to stratified groups among th...Continue Reading »
Item Type: Project Material | 50 pages | 4,717 engagements | Source: Marketing Projects & Research Materials
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10. EFFECT OF FORWARD INTEGRATION ON MANUFACTURING INDUSTRY PERFORMANCE
» ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) customers DHL Express staff were sampled, out of with Forty (40) were retrieved giving a response rate o...Continue Reading »
Item Type: Project Material | 50 pages | 4,275 engagements | Source: Marketing Projects & Research Materials
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11. DEVELOPMENT OF PUBLIC LIBRARY IN NIGERIA WITH REFERENCE
» ABSTRACT This project is on the development of public libraries in Nigeria with reference to the Imo Central Library, Owerri. Chapter one of this work traces the history of public Library development in Imo State starting from the days of the eastern Nigeria Library Board which serried as a platform for the establishment of the Imo State Central Library Owerri. Chapter two highlights the roles wh...Continue Reading »
Item Type: Project Material | 50 pages | 7,156 engagements | Source: Library Science Projects & Research Materials
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12. A BIBLIOGRAPHIC SURVEY ON TYPES OF LIBRARIES IN NIGERIA
» INTRODUCTION The Roget’s the saurus has listed the following as related to library. 1. Book depository 2. Information center 3. Country library 4. Lending library 5. National library 6. Circuiting library 7. Municipal library 8. Public library 9....Continue Reading »
Item Type: Project Material | 50 pages | 11,702 engagements | Source: Library Science Projects & Research Materials
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13. THE IMPACT OF PUBLIC LIBRARY SERVICES
» ABSTRACT This research work covers the impact of the public library services to the people of Kaduna State. It examines the views of the users toward the services rendered by the library, the type of services offered and also how satisfactory the users are with the services. The survey design was adopted in this study and methods used collecting data included questionnaire, observation and intervi...Continue Reading »
Item Type: Project Material | 50 pages | 8,626 engagements | Source: Library Science Projects & Research Materials
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14. HEALTH INSURANCE – AN EVALUATION OF THE EFFECT OF HEALTH MAINTENANCE ORGANISAT...
» ABSTRACT This study focused on the operation and the evaluation of the effectiveness of the Health Maintenance organization. The aim of the study was to investigate if the Health Maintenance organizations who are the administrator of the scheme are running the scheme well in Nigeria. Further to investigate if access to medical care is cheaper with health insurance when compared to retainership....Continue Reading »
Item Type: Project Material | 50 pages | 5,331 engagements | Source: Insurance Projects & Research Materials
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15. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN SERVICE INDUSTRY
» CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes th...Continue Reading »
Item Type: Project Material | 50 pages | 5,541 engagements | Source: Insurance Projects & Research Materials
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16. THE IMPACT OF THE GOVERNMENT POLICIES IN REGULATING THE ACTIVITIES OF INSURANCE ...
» ABSTRACT The purpose of this research is concerned on the impact of the government policies in regulating the activities of insurance companies operating in Nigeria. The government responsibility to supervise, regulate and control the activities of insurance companies and intermediaries is to protect the interest of the insuring public and to save them from exploitation by unreliable insurers. ...Continue Reading »
Item Type: Project Material | 50 pages | 5,421 engagements | Source: Insurance Projects & Research Materials
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17. THE IMPACT OF GOVERNMENT POLICIES IN REGULATING THE ACTIVITIES OF NIGERIA INSURA...
» ABSTRACT The purpose at this research is concerned on the impact of the government policies in regulating the activities of insurance companies operating in Nigeria. The government responsibility to supervise, regulate and control the activities of insurance companies and intermediaries is to protect the interest of the insuring public and to save them from exploitation by unreliable insurers....Continue Reading »
Item Type: Project Material | 50 pages | 5,273 engagements | Source: Insurance Projects & Research Materials
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18. IMPACT OF INSURANCE BUSINESS ON THE ECONOMIC DEVELOPMENT OF NIGERIA
» ABSTRACT This project work is entitled, the impact of insurance on the economic development of Nigeria. It was carried out in NICON Insurance Corporation Lagos as a case study. The objective of this research is to comprehensively examine the impact of Insurance on the economic development of Nigeria. This study is categorized into five (5) chapters. Chapter one is basically an introduction from wh...Continue Reading »
Item Type: Project Material | 50 pages | 6,122 engagements | Source: Insurance Projects & Research Materials
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19. EMPIRICAL INVESTIGATION OF INSTITUTIONAL FACTORS THAT INHIBIT MEMBERS OF THE PUB...
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Since the end of Second World War, The insurance industry the world over has experienced remarkable growth. Concurrent with this growth has been significant changes within the industry. The Nigerian insurance industry is not unaffected by this general growth malady. The growth of multiple line transition, introduction ...Continue Reading »
Item Type: Project Material | 50 pages | 5,164 engagements | Source: Insurance Projects & Research Materials
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20. THE EFFECT OF CONSUMER BEHAVIOR ON INSURANCE BUSINESS IN NIGERIA
» ABSTRACT This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria. It analyze the interpretation of data collection from respondents. The research questionnaire were draw to get data from banking, civil service, self employed, married/single and divorced. The result of the questionnaire were used for positive correlation co efficient wh...Continue Reading »
Item Type: Project Material | 50 pages | 6,725 engagements | Source: Insurance Projects & Research Materials
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21. THE ROLE OF PERFORMANCE APPRAISAL IN HUMAN RESOURCES MANAGEMENT
» ABSTRACT Due to the important role played by human resources in the achievement of organizational objectives and also the insufficiency and lack of effectiveness in achieving goals, the researcher interest prompted the need to investigate into the role of performance appraisal in human resources management in the united Bank for Africa. The study covers management staff, supervisor, clerks, messen...Continue Reading »
Item Type: Project Material | 50 pages | 7,210 engagements | Source: Industrial Relations & Personnel Management Projects & Research Materials
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22. THE IMPORTANCE OF HUMAN RESOURCES AND TRAINING IN AN ORGANISATION
» ABSTRACT It is an indisputable fact that human resources and training are needed for success and effective performance of an employee and attainment of organisational objectives and goals. The importance of it depends largely on how the top level leadership communicates clearly the destination and how to go about it through the employees. Training, on the other hand, has been a very important func...Continue Reading »
Item Type: Project Material | 50 pages | 4,850 engagements | Source: Industrial Relations & Personnel Management Projects & Research Materials
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23. THE IMPACT OF REWARD AND COMPENSATION SYSTEM ON THE PRODUCTIVITY OF EMPLOYEES IN...
» CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Organizations are established with primary aim of making profit and a secondary aim of effective utilization of available human and non human resources. Among these resources is human, which is commonly seen as the most valuable asset an organization could use to earn competitive advantage and achieve its objective, hence the nee...Continue Reading »
Item Type: Project Material | 50 pages | 5,198 engagements | Source: Industrial Relations & Personnel Management Projects & Research Materials
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24. THE IMPACT OF DIFFERENTIAL WAGE RATES ON JOB SATISFACTION
» ABSTRACT This project aims at examining importance of difference in wages rate at different level of workers in an organisation. It will also look into how salaries will motivate to put in their best, to get the best outcome in an organisation. This project will make use of questionnaires as instruments to get information that will be useful for analysis as well as interpretation. Simple ...Continue Reading »
Item Type: Project Material | 50 pages | 5,776 engagements | Source: Industrial Relations & Personnel Management Projects & Research Materials
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25. THE EFFECT OF PERFORMANCE APPRAISAL ON PRODUCTIVITY
» CHAPTER ONE 1.0 THE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The origin of performance appraisal could be traced to the Armed Forces since world war. It and I gained more importance after the World War II, which was then tailored only toward salary and promotion, which is based more on personality traits other than the results, which the individual produces for the organization. ...Continue Reading »
Item Type: Project Material | 50 pages | 5,432 engagements | Source: Industrial Relations & Personnel Management Projects & Research Materials