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1. THE ROLE OF MARKETING RESEARCH IN THE PLANNING AND DEVELOPMENT OF A NEW PRODUCT
» ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions, objectives, relevance of study, research problems ...Continue Reading »
Item Type: Project Material | 50 pages | 5,586 engagements | Source: Marketing Projects & Research Materials
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2. OUTSOURCING AS A STRATEGY FOR REDUCING OVERHEAD COSTS
» ABSTRACT Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent benefits and demonstrate how it puts banks in favourable liquidity positions. It also examined the maintenance of quality of service delivery irrespective of ove...Continue Reading »
Item Type: Project Material | 50 pages | 4,299 engagements | Source: Marketing Projects & Research Materials
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3. PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRO...
» ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the segmenting differentiating product for easy identi...Continue Reading »
Item Type: Project Material | 50 pages | 4,950 engagements | Source: Marketing Projects & Research Materials
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4. PRODUCT FAILURE: THE CAUSES AND EFFECTS ON THE NIGERIAN ECONOMY
» ABSTRACT This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the marketing mix and the reason why companies are in existence. In developing a programme to reach its intended market, a company starts with product designed to satisfy the wants and needs of its target market. The questionnaires were administe...Continue Reading »
Item Type: Project Material | 50 pages | 5,896 engagements | Source: Marketing Projects & Research Materials
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5. PUBLIC SERVICES MARKETING
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) v In the 1990s, greater emphasis being p...Continue Reading »
Item Type: Project Material | 50 pages | 4,578 engagements | Source: Marketing Projects & Research Materials
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6. APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY
» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in t...Continue Reading »
Item Type: Project Material | 50 pages | 4,747 engagements | Source: Marketing Projects & Research Materials
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7. EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE EN...
» CHAPTER ONE 1.0 INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less business motive...Continue Reading »
Item Type: Project Material | 50 pages | 5,253 engagements | Source: Marketing Projects & Research Materials
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8. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
» ABSTRACT The study examined the impact of e payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using primary source of data with questionnaire as instrument of data collection. A total of 100 copies of questionnaire we...Continue Reading »
Item Type: Project Material | 50 pages | 8,002 engagements | Source: Marketing Projects & Research Materials
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9. PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE
» CHAPTER ONE INTRODUCTION 1.0 GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved in giving those features and characteristics to a product which differentiate it from another one a...Continue Reading »
Item Type: Project Material | 50 pages | 6,039 engagements | Source: Marketing Projects & Research Materials
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10. MARKETING STRATEGIES AND THEIR EFFECTS IN SALES EXPANSION IN ORGANISATION
» CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales of the company’s products are expanded so as to increase their profit margin. The mechanism for marketing strategies in sales expansion in...Continue Reading »
Item Type: Project Material | 50 pages | 5,286 engagements | Source: Marketing Projects & Research Materials
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11. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
» CHAPTER ONE 1.8 INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »
Item Type: Project Material | 50 pages | 7,597 engagements | Source: Marketing Projects & Research Materials
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12. MARKETING STRATEGY IN THE HOTEL INDUSTRY
» CHAPTER ONE 1.1 INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The Hotel Industry comprises of three industries which are: · Companies involved in constructing, deve...Continue Reading »
Item Type: Project Material | 50 pages | 6,917 engagements | Source: Marketing Projects & Research Materials
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13. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...
» ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the brand of fast food that is more available than the other and the customer demand for it. To suggest...Continue Reading »
Item Type: Project Material | 50 pages | 5,926 engagements | Source: Marketing Projects & Research Materials
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14. RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE
» ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance. In doing so, the existing system in the industry shall be examined to ascertain the problem there in...Continue Reading »
Item Type: Project Material | 50 pages | 6,634 engagements | Source: Marketing Projects & Research Materials
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15. SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced and brewery industry is not an exception. A popular slogan in marketing says that “Nothing happens until somebody say something”. There is need for communic...Continue Reading »
Item Type: Project Material | 50 pages | 4,697 engagements | Source: Marketing Projects & Research Materials
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16. TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE
» CHAPTER ONE 1.0 INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business. They energize the company’s marketing, sales and distribution activities and provide new opportunities in the face of declining markets for existing products. ...Continue Reading »
Item Type: Project Material | 50 pages | 5,137 engagements | Source: Marketing Projects & Research Materials
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17. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the toothpaste sub sector of the economy. A quick scan of two daily newspaper revealed that the following are currently competiti...Continue Reading »
Item Type: Project Material | 50 pages | 6,171 engagements | Source: Marketing Projects & Research Materials
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18. THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPA...
» ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc. The introduction part of this study as contained in chapter one extensively include an over view of area of study, the importance and the effect of sales promotion in...Continue Reading »
Item Type: Project Material | 50 pages | 4,895 engagements | Source: Marketing Projects & Research Materials
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19. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORG...
» CHAPTER ONE 1.1 INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adjustment Programme (SAP), the reversal is the case. Manufacturers hav...Continue Reading »
Item Type: Project Material | 50 pages | 7,253 engagements | Source: Marketing Projects & Research Materials
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20. THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY
» CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering the importance of distribution strategy on organisational profitability or before an organisation settles for the type of distribution pol...Continue Reading »
Item Type: Project Material | 50 pages | 4,921 engagements | Source: Marketing Projects & Research Materials
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21. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY
» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the ...Continue Reading »
Item Type: Project Material | 50 pages | 4,881 engagements | Source: Marketing Projects & Research Materials
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22. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this new economy (Kotler 2002). That is why banks today must take this as a case to...Continue Reading »
Item Type: Project Material | 50 pages | 6,020 engagements | Source: Marketing Projects & Research Materials
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23. THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING CO...
» ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study...Continue Reading »
Item Type: Project Material | 50 pages | 5,357 engagements | Source: Marketing Projects & Research Materials
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24. THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT
» ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquidation that is so rampant in the business industries of today. To this end, the topic “the impa...Continue Reading »
Item Type: Project Material | 50 pages | 5,321 engagements | Source: Marketing Projects & Research Materials
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25. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR
» CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness ...Continue Reading »
Item Type: Project Material | 50 pages | 5,032 engagements | Source: Marketing Projects & Research Materials