» ABSTRACT This study examined competitors in a business environment: as A motivation for better products – A case study of communication market. The research was descriptive in nature it utilized survey research design method. The data used in the work were from primary (questionnaire) and secondar…Continue Reading »
» CHAPTER ONE 1.0 GENERAL INTRODUCTION Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for b…Continue Reading »
» CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION Management by objective (MBO) goes beyond setting annual objectives for the organisation units to setting performance goals for individual employees. Peter Drucker First Proposed the Approach in his 1954 “the Practice of Management” Sin…Continue Reading »
» CHAPTER ONE 1.0 Introduction Managers play different roles and it includes interpersonal roles, informational roles which facilitates as a means of decision making, decisional roles are an end on their own they are the most important roles performed by managers. In many or…Continue Reading »
» CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION Business is important in our society because we depend on it for survival. We make contact with business everyday. Business organisations provide our basic needs such as food, shelter and clothing. They also provide us with leisure, recrea…Continue Reading »
» CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION For sometimes now communication has became so important in business because it is a major and essential part of work of any business organization. Newman et al (1959) define communication as an exchange of facts, idea, opinions or emotions by …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Perhaps some would first react to this topic with disdain on why bother about the issues on industrial Relations or the role of industrial relations in conflict management in an organization. But in spite of the seemingly su…Continue Reading »
» CHAPTER ONE INTRODUCTION Human capital management is a very practically activity in human life. Perhaps is pertinent to asset that is it is the human capital of a nation, rather than its materials (natural) resources that ultimately determine the pale of its economists and social development. …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reward is something one could get for a job well done. It contributes to generating innovative ideas that lead to better business functionality and further improve organizational performance both financially and non financially. Reward sys…Continue Reading »
» CHAPTER ONE INTRODUCTION The roles of insurance in modern business management cannot be over emphasized. Insurance companies provide invaluable services to individuals, company and governments and indeed to the economy. Infact, insurance is a catalyst for economic development, it is often said th…Continue Reading »
» CHAPTER ONE 1.0 Introduction Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an iden…Continue Reading »
» CHAPTER ONE INTRODUCTION Nigeria like every other developing countries of the world view sales promotion as one of the major policies for her company and industrial development. These reason are advised in support of this thinking. First; it suggest that industries offer more employment opportunit…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION Increasing competitive pressures are causing organizations to continually look for ways that make their employees achieve high level of performance. The effectiveness of an organization is determined by the behaviour of employees who are resp…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Conflicts in organization are inevitable. Conflict is defined by many authors as: struggles quarrels, opposition, bitter argument between employers and workers or disparagement between people with different ideas or beliefs. Therefore, conflicts are s…Continue Reading »
» CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Market segmentation is the process of dividing the different kinds of market into smaller customer division having certain relatively difference in characteristics that can be satisfied by an organization or a market. It can also be expl…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Education is an investment on human being, the investment and characteristics of education given by the society can easily be assessed by the quality of its products. The input is assessed by the output. It is a truism that the success of an ed…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 background of the study The establishment of business organization requires that the firms make key decisions. These decisions affect the total marketing programmes of t he firm, simply put the business promotional strategy. However, one of the vital area of such…Continue Reading »
» CHAPTER ONE INTRODUCTION/BACKGROUND OF THE STUDY 1.0 INTRODUCTION Small businesses are now increasing being perceived as an important contributor to economic growth and development. They make significant contribution towards job creation and the provision of low cost goods and…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Human capital development is a very practical activity in human life. Perhaps is pertinent to assert that is it is the human capital of a nation, rather than its materials (natural) resources that ultimately determine the pale of its economic and …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Corporate social responsibility is the promise by business organization to behave in a way that is ethically acceptable and at the same time contributing to the economic development and improvement of the living condition of the employee, …Continue Reading »
» CHAPTER ONE INTRODCTION 1.1 BACKGROUND OF STUDY Communication is a means of bringing about change it is the mainstream of any organization growth. There is need to form interaction and understanding of management employee relations this will bring about increased performance of all parties invo…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY According to Anyanwa (2011) brand loyalty is a consumer preference to buy a particular brand in a product category. It occurs because consumers perceive that brand offers the right product features, image or level of quality at the right price. This p…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Human resources must be the appraisal of the goal of the organization and established that a managers job is to achieve result through the effort of the people in order words a manager motivates his men to work in such a way…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nigerian economy is faced with national and global economic challenges and such, the financial institutions, especially the banking sector has an option of sanitizing and restructuring its operational processes in order to revive the depresse…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION To manage is the forecast and plan, to organize, to command to co ordinate and to control. The processing of data into information and communication, the resulting of management information system. Data in the term for collections of fact and figures, hours worke…Continue Reading »
