1. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF F...

» Introduction The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »

Item Type: Project Material | 65 pages | 5,467 engagements |

2. THE IMPACT OF TAXATION AS AN AID TO ECONOMIC DEVELOPMENT IN THE RURAL AREAS OF ...

» THE IMPACT OF TAXATION AS AN AID TO ECONOMIC DEVELOPMENT IN THE RURAL AREAS OF ENUGU STATE. CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and public sectors. Stock control can be defined as a means by which materials of the correct quanti...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

3. GSM SERVICE DELIVERY IN SMEs IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 Background of the study In today’s highly competitive global market place, the pressure on organization’s to find new ways to creating and delivering value to customers is growing stronger. ICT is today being applied in many organizations in a wide range and operations areas. It has provided new ways to store, process, distribute and exchange informati...Continue Reading »

Item Type: Project Material | 68 pages | 4,755 engagements |

4. PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS

» ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study re...Continue Reading »

Item Type: Project Material | 65 pages | 5,638 engagements |

5. THE IMPACT OF INNOVATIVE MARKETING STRATEGIES ON SMALL FIRMS PERFORMANCE

» BACKGROUND TO THE STUDYA driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organizations. Small firms all over the world furnis...Continue Reading »

Item Type: Project Material | 65 pages | 4,916 engagements |

6. THE IMPACT OF TAXATION AS AN AID TO ECONOMIC DEVELOPMENT IN THE RURAL AREAS OF E...

» ...Continue Reading »

Item Type: Project Material | 65 pages | 4,628 engagements |

7. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES

» BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most of the small and medium sca...Continue Reading »

Item Type: Project Material | 65 pages | 5,830 engagements |

8. DESIGN AND IMPLEMENTATION OF A COMPUTERIZED STOCK CONTROL AND REPLENISHMENT SYST...

» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and public sectors. Stock control can be defined as a means by which materials of the correct quantity and quality are made available as and when required by taken due regard to economy in storage and the ord...Continue Reading »

Item Type: Project Material | 65 pages | 4,721 engagements |

9. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER

» BACKGROUND TO THE STUDY Packaging is a very important marketing strategy to glamorize product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion and price) (Soroka, 2002). Diana...Continue Reading »

Item Type: Project Material | 65 pages | 8,269 engagements |

10. DESIGN AND IMPLEMENTATION OF AN ATM POINT LOCATOR

» ' CHAPTER ONE INTRODUCTION 1.1 Background of the Study Mobile technology has really accelerate in terms of it advancement to the extent that it has limitlessly left mobile application developers with no choice but to continue in it manipulation of its usefulness over and over (Leng, 2011). Furthermore Mobile tools are much stylishly made these days, so smart and handy which give room for collectio...Continue Reading »

Item Type: Project Material | 65 pages | 5,153 engagements |

11. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCA-COLA PRODUCT

» BACKGROUND TO THE STUDY Billboards have been used as an advertising medium for more than a century, and are still used today. Ever since Jared Bell presented large circus posters to the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach (History of OOH, 2015). According to the Outdoor Advertising Association of America, Inc. (2015), “billboards are the l...Continue Reading »

Item Type: Project Material | 65 pages | 7,174 engagements |

12. AN EVALUATION OF MARKET SEGMENTATION AND IT'S SIGNIFICANCE

» Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers was through mass marketing that is offering the same product and mark...Continue Reading »

Item Type: Project Material | 65 pages | 7,368 engagements |

13. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS

» Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication tools. The study al...Continue Reading »

Item Type: Project Material | 65 pages | 4,917 engagements |

14. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING PRODUCT

» ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the ex...Continue Reading »

Item Type: Project Material | 65 pages | 4,788 engagements |

15. Design and implantation of a case management information system for Nigerian cou...

» Dsign and implantation of a case management information system for Nigerian courts CHAPTER 0NE INTRODUCTION 1.1 Background of the Study Case Management Information System is a piece of computer software that allows you to make fewer trips to the filing cabinet by managing and keeping all court activities, cases, case file and proceedings, the judge responsible, the lawyers, the plaintiff ...Continue Reading »

Item Type: Project Material | 65 pages | 5,636 engagements |

16. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT ...

» INTRODUCTION 1.1 Background of the Study Customer care Management and customer satisfaction has long been recognized as playing a crucial role for success and survival in today’s competitive market. In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stak...Continue Reading »

Item Type: Project Material | 65 pages | 5,896 engagements |

17. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKIN...

» Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their lifetime value. Customer Relationship Management...Continue Reading »

Item Type: Project Material | 65 pages | 7,052 engagements |

18. DESIGN AND IMPLEMENTATION OF AN E-LEARNING PLATFORM

» DESIGN AND IMPLEMENTATION OF AN E LEARNING PLATFORM 1.0 CHAPTER ONE 1.1 Background of the Study Learning is one of the very vital human activities that require concentration blended with interactivity, clear and distinct understanding of the facts been stated or discussed, high communication skills and...Continue Reading »

Item Type: Project Material | 65 pages | 5,373 engagements |

19. DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRMS

» INTRODUCTION 1.1 Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at the least cost (price).All these cannot be without effective and efficient system put in place. Distribution strategy is the transfer of products from one place to another or from one manufacturer such as wholesaler...Continue Reading »

Item Type: Project Material | 65 pages | 8,274 engagements |

20. Design and implementation of student attendance system using finger print

» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The operation of any company is based on the contribution of staff either from executive level or operational level. For example, in a factory, the shop floor operation required full attendance of engineer, technical staff, and operation level staff before they start the operation. Therefore, the attendance system provides the information of ...Continue Reading »

Item Type: Project Material | 65 pages | 8,012 engagements |

21. Design and implementation of crime investigation using biometric approach

» ABSTRACT Reliable criminal suspects’ recognition is an important problem in crime investigation process. Biometrics recognition is becoming an Irreplaceable part of many identification systems. While successful in some niche markets, the Biometrics technology has not yet delivered its Promise of full proof automatic crime suspects’ Recognition, especially in a developing country like N...Continue Reading »

Item Type: Project Material | 65 pages | 6,614 engagements |

22. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AN...

» INTRODUCITON 1.1 Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that because they have a customer service department ...Continue Reading »

Item Type: Project Material | 65 pages | 5,966 engagements |

23. Design and implementation of electronic tutors for students in higher institutio...

» INTRODUCTION 1.1 Background of the Study Technology is changing the way teacher teaches and learner learns. Difficulty in obtaining higher education increases for a number of reasons. It could be their possible limit of capabilities with an educational environment or disabilities that limit their access to educational institutions. There are also a number of people that live a great distance from ...Continue Reading »

Item Type: Project Material | 65 pages | 5,265 engagements |

24. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. PLC

» Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This concept has been defined as 'something that the organizat...Continue Reading »

Item Type: Project Material | 65 pages | 5,397 engagements |

25. Design and implementation of online examination time table scheduling SYSTEM

» CHAPTER ONE INTRODUCTION The advent of computer system and other information and communication technologies have been experiencing continuous technology changes. In fact, distance is no longer the barrier to communication. This advanced age as a result of development has been christened “the information age” and soonest the space age technology will be finally established. This cha...Continue Reading »

Item Type: Project Material | 65 pages | 6,640 engagements |

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