1. SPECIAL TELEVISION PROGRAMMES AND MOVIES AS INSTRUMENT FOR SOCIAL CHANGE IN HIV/...

» ABSTRACT This research titled: Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise, attempts to find the best way to stop or reduce to the barest minimum the spread of HIV/HIDS. It was established that home videos produced locally are the major Focus through which facts, figures, myths and messages about HIV/AIDS are tra...Continue Reading »

Item Type: Project Material | 50 pages | 4,609 engagements |

2. IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES

» Abstract The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies. Consequently, for businesses and especially marketers it is essential to understand the power and influence of social media. It ha...Continue Reading »

Item Type: Project Material | 50 pages | 8,108 engagements |

3. COMMUNICATION AS INDISPENSIBLE TOOL OF EFFECTIVE ADMINISTRATION

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY According Richter, (2000), communication is the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings are exchanged so as to produce understanding. Communication is a process which requires a sender, a message, a medium and a recipient. Though, the receiver may not be...Continue Reading »

Item Type: Project Material | 50 pages | 4,718 engagements |

4. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

» ABSTRACT This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizing soft drink at one point in time. The study employed the use of survey with questionnaire as instrument for data collection. Fin...Continue Reading »

Item Type: Project Material | 50 pages | 7,066 engagements |

5. JOURNALISTS' PERCEPTION OF THE CREDIBILITY OF CITIZEN JOURNALISM ON SOCIAL MEDIA...

» ABSTRACT This study focused on journalists' perception of the credibility of citizen journalism on social media platforms. The population of the study consisted of 308 registered journalists in Uyo. The purposive sampling method was used to select 174 registered journalists as the sample. Data were gathered using the questionnaire from 174 respondents. However, 164 copies were completed and return...Continue Reading »

Item Type: Project Material | 50 pages | 6,016 engagements |

6. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect is in the life of music artist and the Nigeria music industry. It is evident that the development of social media on the Internet has considerably transformed the way people communicate with one another. According to a...Continue Reading »

Item Type: Project Material | 50 pages | 8,334 engagements |

7. MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA (...

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The term “Media channel” can generally be seen as tools for the transfer of information, concepts and idea to both general and specific audience. Using mass media can be counterproductive if the channels used are not audience appropria...Continue Reading »

Item Type: Project Material | 50 pages | 5,338 engagements |

8. CRITICAL ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME

» CHAPTER ONE 1.0 INTRODUCTION The role of the media, particularly, television in advancing national integration is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of audio and visual signals enables it to excert enormous influence on the society, thus, commanding credibility and attention than othe...Continue Reading »

Item Type: Project Material | 50 pages | 4,587 engagements |

9. INFLUENCE OF ADVERTISEMENT REVENUE ON PROGRAMMES AND SERVICES DELIVERY

» 1.0 INTRODUCTION 1.1 Background of the study A symbiotic relationship exists between the media and big business who in the final analysis will turn out to be the advertisers. After all it is their products that will be displayed in media. Advertising should be seen as a necessary evil that has its merits. The media industry is in a constantly evolving environment; as the economics ...Continue Reading »

Item Type: Project Material | 50 pages | 4,493 engagements |

10. INFLUENCE OF RADIO BROADCAST MESSAGES ON FAMILY PLANNING ATTITUDE OF COUPLES

» Abstract This study is on the research of “The Influence of Radio messages on Family Planning Attitudes towards Couples in Uyo metropolis” it strives to achieve the following objectives; To identify radio broadcast messages on family planning in Uyo. To identify couples’ awareness of radio broadcast messages on family planning in Uyo metropolis. To examine the knowledge of family planning am...Continue Reading »

Item Type: Project Material | 50 pages | 4,871 engagements |

11. MEDIA AND CREATION OF POLITICAL AWARENESS

» ABSTARCT This study was carried out on the impact of media in creating political awareness among undergraduate students in Nigeria using University of Lagos State as case study. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of undergraduate stu...Continue Reading »

Item Type: Project Material | 50 pages | 5,490 engagements |

12. AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The practice of purdar is an extreme form of the denial of participation rights of women. More generally in Nigeria, women face an array of barriers to their full participation in various aspects of social life due to entrenched cultural attitudes, which put girls at disadvantage in education and discourage or hinder women’s par...Continue Reading »

Item Type: Project Material | 50 pages | 4,726 engagements |

13. IMPACT OF AIT PROGRAMME “HERO’S OF OUR TIME” ON WOMEN EMANCIPATION

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The mass media have a prominent role it plays in the society. Mass media through its programmes serve as beacon of example to it audience. The media is known for setting agenda among its audience. Through the normative functions of the media which is educating, informing, enlighten and mobilizing it audience towards a common goal.�...Continue Reading »

Item Type: Project Material | 50 pages | 4,942 engagements |

14. RADIO AND PROMOTION OF CULTURE IN NIGERIA

» INTRODUCTION 1.0 Background to the study It is universally accepted that, radio is one of the most ubiquitous, the most effective and cheapest medium of communication available to man. Today, it provides the opportunity to send information widely across the globe. Radio wills a lot of power in the promotion of culture in any society that is developed or developing. Because is radio rela...Continue Reading »

Item Type: Project Material | 50 pages | 5,955 engagements |

15. TELEVISION VIEWERSHIP HABITS

» ABSTRACT Television for decades has constituted a major part of the media; television is clearly an essential medium. The study examined the residents of Essien Udim Local government Area with a view to finding out their viewership habits. It’s objectives was to find out how frequently the residents watch television, the station they prefer to tune to, the programmes which they prefer and wha...Continue Reading »

Item Type: Project Material | 50 pages | 4,975 engagements |

16. THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the pursuit for strong and stable relations, most of the public relations practitioners in Nigeria use different kinds of media for effective communication. Before we go into the topic proper lets first of all understand what a medium is: a medium can be defined as any channel or a means through which public rel...Continue Reading »

Item Type: Project Material | 50 pages | 9,115 engagements |

17. THE PERCEPTION OF CHIEF EXECUTIVE OFFICERS OF SELECT ORGANISATIONS ON THE APPLIC...

» Abstract The study investigated the perception of Chief Executive Officers on the application of Public Relations in management. The population of the study was the Chief Executive Officers of the following organisations: Emmppek Engineering Limited and El Hanan Ventures Limited. The research method adopted for this study was the qualitative research method. For a good representation of the ent...Continue Reading »

Item Type: Project Material | 50 pages | 4,544 engagements |

18. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER...

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manage...Continue Reading »

Item Type: Project Material | 50 pages | 5,678 engagements |

19. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS I...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the...Continue Reading »

Item Type: Project Material | 50 pages | 5,507 engagements |

20. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more lik...Continue Reading »

Item Type: Project Material | 50 pages | 6,464 engagements |

21. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

» ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta...Continue Reading »

Item Type: Project Material | 50 pages | 4,978 engagements |

22. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBI...

» ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep b...Continue Reading »

Item Type: Project Material | 50 pages | 6,668 engagements |

23. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

» CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored...Continue Reading »

Item Type: Project Material | 50 pages | 5,431 engagements |

24. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETIN...

» ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing strategies could play influencin...Continue Reading »

Item Type: Project Material | 50 pages | 4,939 engagements |

25. PORT HARCOURT RESIDENT’S PERCEPTION OF THE SOCIAL MEDIA REPORT 2019 ELECTIONS ...

» ABSTRACT Social media is recognized as a tool of mass education whether constructive or destructive. Its use has been greatly appreciated on different platforms. This study on the perception of Port Harcourt Residents of the Social Media Report on the 2019 elections. The study reviewed related literatures bordering on social media and recognized several...Continue Reading »

Item Type: Project Material | 55 pages | 5,701 engagements |

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