1. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES

» ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to the place of marketing in the service industry, with emphasi...Continue Reading »

Item Type: Project Material | 111 pages | 8,047 engagements |

2. CUSTOMER ORIENTATION IN BANKING INDUSTRY

» (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services. M...Continue Reading »

Item Type: Project Material | 72 pages | 8,229 engagements |

3. APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

» ABSTRACT The success or failure of any business depends largely on the marketing function. It also provides a vital interface between the organization and its environment. Similarly every investment has some "opportunity cost", since each involves the owner foregoing some alternative. Similarities notwithstanding, there are great many differences among investments. They differ as to the nature of ...Continue Reading »

Item Type: Project Material | 96 pages | 7,143 engagements |

4. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

» (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw ...Continue Reading »

Item Type: Project Material | 77 pages | 10,058 engagements |

5. CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS

» PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from respondents within the Enugu metropolis. The questionn...Continue Reading »

Item Type: Project Material | 106 pages | 25,167 engagements |

6. THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN EN...

» (A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading. To apprecia...Continue Reading »

Item Type: Project Material | 116 pages | 11,325 engagements |

7. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

» (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE) ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to b...Continue Reading »

Item Type: Project Material | 86 pages | 10,416 engagements |

8. BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE

» ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer. Determine the factor or variable that promotes brand switching among hair care service market consumer. Based on t...Continue Reading »

Item Type: Project Material | 102 pages | 8,239 engagements |

9. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

» ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following. 1) The factor that influence the attitude of Nigerians towards made in Nigerian women’s weans 2) I...Continue Reading »

Item Type: Project Material | 109 pages | 21,409 engagements |

10. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

» (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ a...Continue Reading »

Item Type: Project Material | 94 pages | 11,475 engagements |

11. AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS

» ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of street trading revealing the classes of the society that patronizes the street traders and why they prefer it to super market and conv...Continue Reading »

Item Type: Project Material | 94 pages | 8,377 engagements |

12. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU MET...

» ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities ...Continue Reading »

Item Type: Project Material | 81 pages | 8,397 engagements |

13. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN EN...

» AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 2010 ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors that promote brand switching among malta dr...Continue Reading »

Item Type: Project Material | 124 pages | 7,305 engagements |

14. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

» (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE) TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO Review of relation literature Literature review Origin of Nigeria banking system Banks defined Types of banks Differe...Continue Reading »

Item Type: Project Material | 84 pages | 11,213 engagements |

15. AN EVALUATION OF THE DISTRIBUTION STARTEGIES ADOPTED BY OANDO PLC FOR THE MARKET...

» ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country. On the contrary to the problems of this research work, an objective ...Continue Reading »

Item Type: Project Material | 85 pages | 7,508 engagements |

16. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES

» (A CASE STUDY OF PARK LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its various public. It is the aim of this research work of find out if hospita...Continue Reading »

Item Type: Project Material | 86 pages | 11,103 engagements |

17. AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS

» (A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationshi...Continue Reading »

Item Type: Project Material | 84 pages | 10,609 engagements |

18. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTR...

» (A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random samplin...Continue Reading »

Item Type: Project Material | 72 pages | 7,885 engagements |

19. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

» (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiv...Continue Reading »

Item Type: Project Material | 79 pages | 9,113 engagements |

20. ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION ...

» ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business promotional tool has badly neglected in Nigeria industrie...Continue Reading »

Item Type: Project Material | 107 pages | 11,953 engagements |

21. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES ...

» (A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc...Continue Reading »

Item Type: Project Material | 103 pages | 7,413 engagements |

22. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH

» ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a prod...Continue Reading »

Item Type: Project Material | 75 pages | 13,884 engagements |

23. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

» ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the customers of the company. In the organizi...Continue Reading »

Item Type: Project Material | 86 pages | 9,446 engagements |

24. A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT

» ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed at finding out the role advertising plays in tourism development. Chapter one contains a general discussion of...Continue Reading »

Item Type: Project Material | 73 pages | 10,220 engagements |

25. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

» (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: To determine the impact of personal selling on the marketing of Milo. To find out whether personal...Continue Reading »

Item Type: Project Material | 87 pages | 12,830 engagements |

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