1. PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET

» (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existin...Continue Reading »

Item Type: Project Material | 89 pages | 7,856 engagements |

2. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE.

» (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere ...Continue Reading »

Item Type: Project Material | 51 pages | 6,701 engagements |

3. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE

» ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were: The main objectives were: To know what market segmentation and positioning is al about as it involves the company under study. To known how the company’s sales is structured. This could be geographically, regionally or customer structured a...Continue Reading »

Item Type: Project Material | 88 pages | 14,393 engagements |

4. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES

» (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence. Three hypotheses were formulated, to test for hypotheses. a)...Continue Reading »

Item Type: Project Material | 121 pages | 6,829 engagements |

5. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION

» RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems that may h...Continue Reading »

Item Type: Project Material | 69 pages | 7,343 engagements |

6. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK

» EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA COLA SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create awareness of their product, stimulate and arose custome...Continue Reading »

Item Type: Project Material | 112 pages | 11,798 engagements |

7. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

» ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the wholesalers and retailers in the market. The generated data was analyzed using descriptive statistic tool and the major...Continue Reading »

Item Type: Project Material | 96 pages | 9,734 engagements |

8. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS

» (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. · To deter...Continue Reading »

Item Type: Project Material | 104 pages | 8,278 engagements |

9. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

» ( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on ...Continue Reading »

Item Type: Project Material | 101 pages | 15,272 engagements |

10. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUG...

» (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. · To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. · To d...Continue Reading »

Item Type: Project Material | 144 pages | 7,907 engagements |

11. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

» ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers. Both primary and secondary data were extensively used in data collection. Tools as questionnaires, study of documents and observation of things and people were employed as a method of data collection. T...Continue Reading »

Item Type: Project Material | 73 pages | 7,085 engagements |

12. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY

» (A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of Sky Bank and the customers that patronize their services. The research instrument...Continue Reading »

Item Type: Project Material | 89 pages | 15,507 engagements |

13. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

» Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death. The research evaluated the effectiveness and efficient use of marketing ...Continue Reading »

Item Type: Project Material | 126 pages | 7,074 engagements |

14. EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY

» (A CASE STUDY OF CHOKI LABORATORY) ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of Choki Laboratory ...Continue Reading »

Item Type: Project Material | 83 pages | 8,595 engagements |

15. THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES

» (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information technology to banking industry. The extent or influence the present economic situation is having on information technology in banking ...Continue Reading »

Item Type: Project Material | 78 pages | 9,359 engagements |

16. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

» THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the different approaches used by organization to implement marketing mix. 3. To identify ho...Continue Reading »

Item Type: Project Material | 56 pages | 12,644 engagements |

17. MARKETING COURIER SERVICE IN ENUGU STATE

» (A CASE STUDY OF TNT/IAS OF NIGERIA) ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of ...Continue Reading »

Item Type: Project Material | 111 pages | 11,007 engagements |

18. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS

» TABLE OF CONTENTS Title Page Abstract Table of Contents CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED LITERATURE 2.1 Overview of Branding 2.2 Characteristics for Selecting a Good Brand...Continue Reading »

Item Type: Project Material | 70 pages | 8,899 engagements |

19. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS

» (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES) Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: · To find out if the customers are satisfied with the quality and availability of EAS. · To identify and evaluate the marketi...Continue Reading »

Item Type: Project Material | 97 pages | 7,539 engagements |

20. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

» TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate marketing produces. How trade fair can help a compan...Continue Reading »

Item Type: Project Material | 56 pages | 10,838 engagements |

21. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

» : A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out ...Continue Reading »

Item Type: Project Material | 87 pages | 15,205 engagements |

22. FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT

» TABLE OF CONTENTS TITLE PAGE TABLE OF CONTENTS LIST OF TABLES ABSTRACT CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF THE SAMPLE TOOLS USED 2.2 CONSUMER BEHAVIOUR 2.3 EXTERN...Continue Reading »

Item Type: Project Material | 108 pages | 9,258 engagements |

23. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLI...

» (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various m...Continue Reading »

Item Type: Project Material | 118 pages | 6,933 engagements |

24. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST ...

» ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random sampling technique and c...Continue Reading »

Item Type: Project Material | 92 pages | 13,845 engagements |

25. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE ...

» ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promot...Continue Reading »

Item Type: Project Material | 78 pages | 11,455 engagements |

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