» ABSTRACT MIS affects marketing decision making in the organization. This project is designed to study the Impact of Marketing Information on Marketing Decision Making in the Organization in life Flour Mill Nig Ltd Sapele. It was to find the extent to which marketing decision making depends on market…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND TO THE STUDYIn every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketin…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTIONIt is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing re…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human …Continue Reading »
» CHAPTER ONE INTRODUCTIONSmall scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to t…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 Background to the StudyConsumers are not just willing to buy products, but are ready to experience them and some will go so far that they will help companies build them. Therefore, experience is a central element of the life of today’s consumer (Schmitt, 2003)…Continue Reading »
» INTRODUCTION 1.1 BACKGROUND TO THE STUDYBrands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Robert…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospec…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. …Continue Reading »
» CHAPTER ONE INTRODUCTION1.0 BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has set the tone of researching in the determination of what…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on …Continue Reading »
» ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND TO THE STUDYUdeagha, I. (1999, 227), defined personal selling as a process of conversing the sale of a company products or service by salesman or woman, it is a dynamic process involving direct contract between the seller of a product or services and th…Continue Reading »
» CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as the process of plan…Continue Reading »
» ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was co…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwa…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisf…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district m…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their exist…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions…Continue Reading »
» CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing some of the uncertainties, thereby enabling them to develop more meaningful p…Continue Reading »
» CHAPTER ONE Introduction1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of…Continue Reading »
