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1. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of id...Continue Reading »
Item Type: Project Material | 65 pages | 13,191 engagements | Source: Marketing Projects & Research Materials
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2. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum and maximum lending and interest rates.Since the new...Continue Reading »
Item Type: Project Material | 65 pages | 7,038 engagements | Source: Marketing Projects & Research Materials
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3. THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY
» CHAPTER ONE INTRODUCTION1.0 BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has set the tone of researching in the determination of what makes a sales team satisfied in the workplace and the implications of satisfaction and dissatisfact...Continue Reading »
Item Type: Project Material | 65 pages | 4,468 engagements | Source: Marketing Projects & Research Materials
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4. THE IMPACT OF SALES PROMOTION ON CUSTOMER'S LOYALTY IN THE NIGERIAN TELECOMMUNIC...
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate br...Continue Reading »
Item Type: Project Material | 65 pages | 5,655 engagements | Source: Marketing Projects & Research Materials
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5. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE
» ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to pr...Continue Reading »
Item Type: Project Material | 65 pages | 10,376 engagements | Source: Marketing Projects & Research Materials
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6. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronag...Continue Reading »
Item Type: Project Material | 65 pages | 5,938 engagements | Source: Marketing Projects & Research Materials
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7. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL ...
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND TO THE STUDYUdeagha, I. (1999, 227), defined personal selling as a process of conversing the sale of a company products or service by salesman or woman, it is a dynamic process involving direct contract between the seller of a product or services and the prospective buyers through oral or face to face or telephone discussion or written mail exchange o...Continue Reading »
Item Type: Project Material | 65 pages | 4,842 engagements | Source: Marketing Projects & Research Materials
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8. THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA
» CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned citizens aimed at protecting them from practices that infringe upon their rights . Generally, ...Continue Reading »
Item Type: Project Material | 65 pages | 4,723 engagements | Source: Marketing Projects & Research Materials
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9. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services...Continue Reading »
Item Type: Project Material | 65 pages | 7,720 engagements | Source: Marketing Projects & Research Materials
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10. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MAD...
» ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select thirty (30) staff of the compan...Continue Reading »
Item Type: Project Material | 65 pages | 4,857 engagements | Source: Marketing Projects & Research Materials
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11. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »
Item Type: Project Material | 65 pages | 5,245 engagements | Source: Marketing Projects & Research Materials
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12. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and s...Continue Reading »
Item Type: Project Material | 65 pages | 4,028 engagements | Source: Marketing Projects & Research Materials
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13. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sel...Continue Reading »
Item Type: Project Material | 65 pages | 5,214 engagements | Source: Marketing Projects & Research Materials
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14. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
» CHAPTER ONE 1.1 INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be recognized, hence patronage may not be realized. Organization promote their good ...Continue Reading »
Item Type: Project Material | 65 pages | 6,547 engagements | Source: Marketing Projects & Research Materials
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15. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS ON PATRONAGE
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions bu...Continue Reading »
Item Type: Project Material | 65 pages | 5,097 engagements | Source: Marketing Projects & Research Materials
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16. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
» CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing some of the uncertainties, thereby enabling them to develop more meaningful plans than they might otherwise. A forecast is a statement of the future. At one time or another, we ...Continue Reading »
Item Type: Project Material | 65 pages | 5,376 engagements | Source: Marketing Projects & Research Materials
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17. EFFECT OF PROMOTIONAL TOOLS FOR IN PRODUCT MARKETING
» CHAPTER ONE Introduction1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix.Production and marketing of goods and services make room for pricing placement an...Continue Reading »
Item Type: Project Material | 65 pages | 4,193 engagements | Source: Marketing Projects & Research Materials
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18. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSIN...
» EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e commerce. The project firstl...Continue Reading »
Item Type: Project Material | 65 pages | 4,137 engagements | Source: Marketing Projects & Research Materials
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19. EMPLOYER'S LIABILITY TO HID EMPLOYEE UNDER THE NIGERIAN CONTRACT OF EMPLOYMENT
» ABSTRACT The laws which govern employment occupy a position of considerable importance in any modern society. This is so because of the tremendous contributions which workers can make to national growth and development, as well as the general well being of the nation’s citizenry. Labour law has a vital role to play in the mobilization of the work force for national growth. The major players in e...Continue Reading »
Item Type: Project Material | 65 pages | 8,596 engagements | Source: Law Projects & Research Materials
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20. THE MANAGEMENT OF BANKS AND THE RIGHT OF SHAREHOLDERS UNDER THE ASSET MANAGEMENT...
» ABSTRACT The Asset management corporation of Nigeria Act seeks to establish the Asset Management Corporation of Nigeria for the purpose of efficiently resolving the non – performing loan assets of banks in Nigeria and for related matters. Within the years under review of this study, the banking industry, as well as Nigeria economy was characterized by unprecedented financial and economic crisi...Continue Reading »
Item Type: Project Material | 65 pages | 9,199 engagements | Source: Law Projects & Research Materials
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21. A SURVEY ON THE AFTERCARE SERVICE AND REINTEGRATION OF EX-CONVICTS IN NIGERIA
» CHAPTER ONE 1.1 Background to the Study 1.2 Statement of the Problem 1.3 Purpose of the Study The purpose of this study is to examine the aftercare service and reintegration of ex convicts in Nigeria, with particular reference to Akwa Ibom State. Specifically, the objectives of the study are: To examine the obstacles to reintegrating ex convicts in Akwa Ibom State. To ascertain the state of ...Continue Reading »
Item Type: Project Material | 65 pages | 6,865 engagements | Source: Law Projects & Research Materials
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22. OIL SPILLAGE AND ENVIRONMENTAL DEGRADATION AN INDICTMENT TO HUMAN RIGHT AND ENVI...
» TABLE OF STATUTES Associated Gas Re injection Act, Cap 26, LFN 1990 40, 48, 65, 67 Constitution of the Federal Republic of Nigeria, 1999. 38, 39, 47, 55 60, 62 65, 104 Convention on the Prevention of Marine Pollution by Dumping of waste and other matters 1992 73, 86 U.N. Convention on the High Sea, 1958 �...Continue Reading »
Item Type: Project Material | 65 pages | 7,925 engagements | Source: Law Projects & Research Materials
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23. CONFESSIONAL STATEMENT UTILITY IN CRIMINAL TRIALS
» A confession, proved as an exception to the rule against hearsay, is admissible as evidence of the truth of the matters adverse to the accused contained therein, if relevant to any matter in issue. It may, if the court thinks right, be relied upon to convict, even in the absence of other evidence. As Erie .J. said in R .v. Baldry1 “a confession well proved is the best evidence that can be prod...Continue Reading »
Item Type: Project Material | 65 pages | 7,336 engagements | Source: Law Projects & Research Materials
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24. THE USE OF STATE BROADCAST MEDIA AS A PROPAGANDA MACHINERY BY STATE GOVERNMENT
» TABLE OF CONTENTS Title page .................................................................. i Approval page ............................................................ ii Dedication.................................................................. iii Acknowledgements...................................................... iv Table of contents.......................................................Continue Reading »
Item Type: Project Material | 65 pages | 5,119 engagements | Source: Mass Communication Projects & Research Materials
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25. THE ROLE OF PUNCH NEWSPAPER IN CREATING AWARENESS AGAINST DRUG ABUSE
» Abstract The research examined The Role of Punch Newspaper in Creating Awareness against Drug Abuse” (A case study of Selected Residents in Lagos Nigeria).However, mass media especially newspaper have the power to influence the feelings and attitude of people while it also help in solving social problems which drug/substances abuse is one. Advertising messages and commercials in newspaper can...Continue Reading »
Item Type: Project Material | 65 pages | 6,431 engagements | Source: Mass Communication Projects & Research Materials