» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYSince the beginning of corporate form of business entity in Nigeria, the banking sector has been playing important role in promoting economic growth and development by way of providing liquidity and capital in form of loans to firms and private …Continue Reading »
» ABSTRACT The role of Central Bank of Nigeria as the apex regulatory authority in the financial system cannot be over emphasized, most especially through the use of the monetary policy to regulate the supply of money in banking operations. The purpose of this research is to find the effect of the m…Continue Reading »
» ABSTRACT The effect on dividends on the price of ordinary shares is designed to establish and explain the effect of dividends on the price of ordinary shares in trying to ascertain the objectives of the study. Two research hypotheses were formulated and tested with a statistical tool called simple r…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 AN OVERVIEW OF THE STUDY OBJECTIVES OF THE STUDY The general objective of this study is to examine the impact of micro finance bank on the performance of small scale businesses in Delta State. The study will be on the performance of small scale industry bu…Continue Reading »
» ABSTRACT This study was undertaken with a view to finding the value Relevance of Corporate Disclosure through a study of Guinness Nigerian Plc and First Bank Nigeria Plc. Data were collected through Primary and Secondary sources. In all 80 questionnaires were sent out and a total of 42 were received…Continue Reading »
» ABSTRACT This is a study on Cost Volume Profit Analysis and Profitability Target (A Survey of some Selected Firms Listed in the Nigerian Stock Exchange). In order to verify the need for the establishment of CVP (Cost Volume Profit) analysis in firms, the study used the financial data of 8 listed fir…Continue Reading »
» CHAPTER ONE 1.1 OVERVIEW OF THE STUDY 1.2 STATEMENT OF PROBLEMImplementing successful e commerce service is not as easy as most people might think. Many obstacles exist and they all revolve around three major pieces of the electronic commerce puzzle money, technology and people. Hence, there i…Continue Reading »
» ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the li…Continue Reading »
» ABSTRACT The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms R…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions…Continue Reading »
» ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta …Continue Reading »
» CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers a…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it pot…Continue Reading »
» ABSTRACT This study was conducted to determine the impact of trade fair on marketing performance of business owners in Asaba metropolis of Delta State. The sources of data that constituted this research work were primary and secondary data. A structured likert five (5)scale questionnaire was the…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the one’s carryout the message to the larger audience. Progressively, ne…Continue Reading »
» ABSTRACT The aim of this study is to determine the impact of outsourcing strategies on organizational effectiveness in new generation banks. This is because mystery shopping provides important information for businesses and leads organizations to efficient performance. Outsourcing process is mainly …Continue Reading »
» CHAPTER ONE 1.1 OVERVIEW OF STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires timely, adequate, reliable and precise information to…Continue Reading »
» CHAPTER ONE 1.1 ... 1.2 STATEMENT OF THE PROBLEM There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwi…Continue Reading »
» CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working …Continue Reading »
» CHAPTER ONE 1.1 ... 1.2. STATEMENT OF THE PROBLEMS There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other t…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND TO THE STUDY 1.2 STATEMENT OF THE PROBLEM Today is the world of inventions and innovations and that lies in a customer who is dynamic and his beliefs, attitude and his satisfaction level. It is needless to affirm that marketing is a new way of thinking about how com…Continue Reading »
» CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 20…Continue Reading »
» ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the…Continue Reading »
» ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there …Continue Reading »
