» CHAPTER ONE 1.1 INTRODUCTION Communication has become one of the greatest tools in marketing of goods. This important services has to be appropriating proceed in order to attract customer patronage and increase protiability. According to Kotles (1996 P:46) price is the amount of money customers pa…Continue Reading »
» ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following:a. to identify marketing strategies that can be imp…Continue Reading »
» ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.During the course of study it was discovered that Enugu Television (ETV) which hap…Continue Reading »
» ABSTRACT The proposed research topic is summarized as follows: Firstly, it is aimed at establishing a coherent and comprehensive definition of pricing, by carefully identifying the parameters. That determines pricing. These parameters profit expectation, market value of the production and government…Continue Reading »
» CHAPTER ONE INTRODUCTIONBACKGROUND OF THE STUDYAs the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility fo…Continue Reading »
» ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests.The researcher observed that the marketing of church services have some services to render and they encounter some difficultie…Continue Reading »
» ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives: To find out if the customers are satisfied with the quality and availability of EAS. To…Continue Reading »
» ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective …Continue Reading »
» ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).The researcher setout with the following objectives.To find out if quality of products is a problem to …Continue Reading »
» ABSTRACT The objective of this study was conducted to identify some essential date development for the government of poor marketing facilities in an economy.The population for this study was drawn from four towns in Aniocha South Local Government Area. The design adopted was interviewed and personal…Continue Reading »
» ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry.To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnai…Continue Reading »
» ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has beco…Continue Reading »
» ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft d…Continue Reading »
» ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.a. To identify packaging as a promotional in order to increase sales …Continue Reading »
» ABSTRACT Marketing of hotel services is the project work, A case study of mac – davos hotel, marketing of hotel services is an important aspect of marketing, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good services are appropriately …Continue Reading »
» ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The resear…Continue Reading »
» ABSTRACT Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks.This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and cu…Continue Reading »
» ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.Couriers are established to make profits. Are these profit m…Continue Reading »
» ABSTRACT This research work attempt to examine the Boko Haram crisis in Nigeria and how it undermines socio political development, with Niger State being our case study. The work has five chapters, each chapter structured in analyzing the Boko Haram crisis in Nigeria and how it affects the socio pol…Continue Reading »
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of re…Continue Reading »
» ABSTRACT This research work is aimed at isolating the effects of television advertising on consumer behaviour in Owerri Imo State, using Omo detergent as case study, Consumer behaviour is one of the most exciting areas of marketing. Marketing and advertising personnel put into consideration so many …Continue Reading »
» ABSTRACT This research work examine the relevance of marketing research in enhancing the service level of manufacturing firms and to achieve the purpose of the study, past contributions and opinions of experts were reviewed. The research design adopted in carrying out this research work is Quasi Exp…Continue Reading »
» ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the i…Continue Reading »
» ABSTRACT This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is menth to understand how effective consumers can patronize a product by enhancing sales volume …Continue Reading »
» ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.In the study, an att…Continue Reading »
