» ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. …Continue Reading »
» ABSTRACT This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include:To know how effective each of the promotion has been increasing the beverage’s market shares in the market.Bas…Continue Reading »
» ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).The objective for which the study was carried out are to.Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the…Continue Reading »
» ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.To solve the research problem bo…Continue Reading »
» ABSTRACT This research work examined the importance of branding in the marketing of Univlever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sources form questionnaires and oral interview while secondar…Continue Reading »
» ABSTRACT The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis.This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel s…Continue Reading »
» ABSTRACT This project is on the marketing of educational programme of tertiary institutions.A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educatio…Continue Reading »
» ABSTRACT This project work examine the “impact of transportation cost on customer goods retail process”.The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in E…Continue Reading »
» ABSTRACT This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited.It is aimed at identif…Continue Reading »
» ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to wh…Continue Reading »
» ABSTRACT Topic problem of Agricultural Marketing in Enugu State(A case study of Ministry of Agriculture Enugu StateOBJECTIVES OF THE STUDYThe research will state the objective to accomplished through the study.These objectives are: to examine the level and problem we are facing in agricultural produ…Continue Reading »
» ABSTRACT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total …Continue Reading »
» ABSTRACT Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC.The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher wo…Continue Reading »
» ABSTRACT The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu.The objectives of the study To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their pr…Continue Reading »
» ABSTRACT Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food.While the woman held forts in the home he led his life alongside animals in the force that…Continue Reading »
» ABSTRACT Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products.This effective sales promotional strategy will help to create adequate awareness of the product and …Continue Reading »
» ABSTRACT There are four basic elements of office management which include purpose environment means and personnel of these personnel which includes the secretary is the most essential. It is the personal that blend other categories towards achieving the organizational goals.The secretaries shows lea…Continue Reading »
» ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to f…Continue Reading »
» ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good rela…Continue Reading »
» ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.To examine certfically the level of awareness generated to find out the medium through which the awareness was…Continue Reading »
» ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and …Continue Reading »
» ABSTRACT The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of or…Continue Reading »
» ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow whit lawn dry and dry cleaning services.To carry out he research work some of the find out the problem faced by the from in marketing their service. t ascertain the possibility of applying the m…Continue Reading »
» ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 mem…Continue Reading »
» ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven.The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to det…Continue Reading »
