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1. THE IMPACT OF RADIO AMULUDUN FM 99.1 ON THE LEVEL OF AWARENESS IN RURAL COMMUNIT...
» CHAPTER ONE 1.1 INTRODUCTION The world is witnessing a revolution in communication technology leading to swift and accurate transfer of messages. The new modes of communication and evolution are so rapid that it is becoming difficult to keep pace with acquiring and maintaining the new media. Technological advancement is also helping the evolution of new ideas and has certainly mad...Continue Reading »
Item Type: Project Material | 65 pages | 4,625 engagements | Source: Mass Communication Projects & Research Materials
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2. THE IMPACT OF MASS MEDIA ON SOCIAL, POLITICAL AND CULTURAL LIFE
» ABSTRACT This project study focuses on the impact of Mass Media on Social, Political and Cultural being of the people. For understanding of the study, Eruwa Community of Ibarapa East Local government, Oyo State was taken as a case study for the research work due to it nearness to the Polytechnic, Ibadan, Adeseun Ogundoyin Campus, Eruwa. T...Continue Reading »
Item Type: Project Material | 65 pages | 4,396 engagements | Source: Mass Communication Projects & Research Materials
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3. THE IMPACT OF AUDIENCE TOWARDS YORUBA NEWS PRESENTATION ON TELEVISION
» ABSTRACT The project work centered on attitudes of audience towards Yoruba news presentation on television in selected areas in Ibadan. In the study the researcher first, identified possible ways through which standard Yoruba language can be portrayed to the public. In the first chapter the project pin points the introduction of Yoruba language, the background of the study, the statement of the pr...Continue Reading »
Item Type: Project Material | 65 pages | 4,622 engagements | Source: Mass Communication Projects & Research Materials
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4. THE IMPACT OF ADVERTISING TO BROADCAST DEVELOPMENT
» CHAPTER ONE 1.0 BACKGROUND INFORMATION 1.1 INTRODUCTION Before any concrete discussion, the word ‘Advertising’ has to be defined and exemplified for easy understanding of the topic The impact of advertising to broadcast development. There are many scholars with different definitions to the word ‘Advertising’ according to the angle they find it meaningful. But t...Continue Reading »
Item Type: Project Material | 65 pages | 4,441 engagements | Source: Mass Communication Projects & Research Materials
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5. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT...
» ABSTRACT This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques on both product acceptability and company sales as well as the functions, objectives and advantages. �...Continue Reading »
Item Type: Project Material | 65 pages | 6,949 engagements | Source: Mass Communication Projects & Research Materials
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6. RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION
» ABSTRACT Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for anything to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed without feedback. It is on this background, that the re...Continue Reading »
Item Type: Project Material | 65 pages | 4,948 engagements | Source: Mass Communication Projects & Research Materials
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7. APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECT...
» Abstract The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social, economic, technological and political relationship with other nations and people. This study was therefore motivated by the desire to discover the best marketing communications approach for rebranding programmes in Nigeria. The study h...Continue Reading »
Item Type: Project Material | 65 pages | 5,077 engagements | Source: Marketing Projects & Research Materials
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8. CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF ...
» Abstract Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft better positioning strategies and develop more effective advertising campaign based on product attributes. In most parts of the world, eating habits have long been dependent on a mixture of local production and imported conserved f...Continue Reading »
Item Type: Project Material | 65 pages | 4,964 engagements | Source: Marketing Projects & Research Materials
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9. MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATIO...
» ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries. The sample size for the policy makers was 100 representing trainees, attaché, senior staff and management staf of the Bureau of Public Enterprises while the population siz...Continue Reading »
Item Type: Project Material | 65 pages | 5,051 engagements | Source: Marketing Projects & Research Materials
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10. CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION
» ABSTRACT The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest. Ghana is currently facing a severe energy shortage due to inefficient energy resources and growing consumption. In order for new energy technologie...Continue Reading »
Item Type: Project Material | 65 pages | 4,869 engagements | Source: Marketing Projects & Research Materials
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11. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the researcher went into the study to find the problems asso...Continue Reading »
Item Type: Project Material | 65 pages | 5,295 engagements | Source: Marketing Projects & Research Materials
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12. EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed at getting the product from the manufacturer to the final consumer (Since the production cycle is complete when the product produce by a...Continue Reading »
Item Type: Project Material | 65 pages | 5,197 engagements | Source: Marketing Projects & Research Materials
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13. EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF ...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a legion. Worldwide, the petroleum product today are indispensable to human existence and industrial production. Specifically, industries in Nigeria assumed a special importance, such that ninety percent (90%) of her foreign earnings com...Continue Reading »
Item Type: Project Material | 65 pages | 4,446 engagements | Source: Marketing Projects & Research Materials
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14. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT
» ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the marketing of Golden Morn product in Enugu metro...Continue Reading »
Item Type: Project Material | 65 pages | 4,885 engagements | Source: Marketing Projects & Research Materials
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15. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY
» ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a politi...Continue Reading »
Item Type: Project Material | 65 pages | 4,449 engagements | Source: Marketing Projects & Research Materials
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16. THE ROLES OF BANKING INDUSTRY IN AGRICULTURAL MARKETING IN NIGERIA
» ABSTRACT The Roles of the Banking Industry in Agricultural Marketing in Nigeria. This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel Microfinance Bank Eruwa as a case study. In the course of writing this project the following hypothesis were formulated to aid the st...Continue Reading »
Item Type: Project Material | 65 pages | 5,252 engagements | Source: Marketing Projects & Research Materials
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17. THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN MARKETING CONSUMER PRODUCTS IN...
» ABSTRACT The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of product to produce and also to search for satisfaction of such product to customers. This study was designed to investigate, on the prospects and problems of personal selling in marketing consumer products in Nigeria with Unilever N...Continue Reading »
Item Type: Project Material | 65 pages | 7,456 engagements | Source: Marketing Projects & Research Materials
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18. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
» ABSTRACT The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study. This project will explain on promotion and activities, symbol, and signs on the sales volumes in business organization The reasons for how has promotio...Continue Reading »
Item Type: Project Material | 65 pages | 12,500 engagements | Source: Marketing Projects & Research Materials
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19. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service f...Continue Reading »
Item Type: Project Material | 65 pages | 7,841 engagements | Source: Marketing Projects & Research Materials
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20. THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION IN PHARMACEUTICAL INDUST...
» CHAPTER ONE 1.0 INTRODUCTION It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company going. To achieve profit (or other objectives of the company) manufacturers sell products and services that can with an competition in the market place. Advertising, according...Continue Reading »
Item Type: Project Material | 65 pages | 4,513 engagements | Source: Marketing Projects & Research Materials
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21. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION
» CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are utility maximizes; this implies that they will use th...Continue Reading »
Item Type: Project Material | 65 pages | 7,352 engagements | Source: Marketing Projects & Research Materials
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22. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY
» ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History for advertising e.t.c. Chapter three focused on Meth...Continue Reading »
Item Type: Project Material | 65 pages | 4,857 engagements | Source: Marketing Projects & Research Materials
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23. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS...
» ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the internal and external factors, the research also arrived at a conclusion and recommendation according to t...Continue Reading »
Item Type: Project Material | 65 pages | 4,582 engagements | Source: Marketing Projects & Research Materials
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24. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION
» CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from producers to the final users; it includes physical activities such as transportation, storage, the legal p...Continue Reading »
Item Type: Project Material | 65 pages | 4,262 engagements | Source: Marketing Projects & Research Materials
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25. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDU...
» CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in matured stages are being renewed by marke...Continue Reading »
Item Type: Project Material | 65 pages | 4,586 engagements | Source: Marketing Projects & Research Materials