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• 1. PUBLIC RELATIONS AND STAFF HARMONY

  » CHAPTER ONE INTRODUCTION   1.1       Background of the Study   Awareness of public relations is growing all over the world including the developing countries like Nigeria. This rapid and progressive development in the globalizing world has lent relative high acceptance to public relations as an autonomous management function. Public relations is everything that is calculated to improve mut...Continue Reading »

  Item Type: Project Material |  67 pages |  4,302 engagements |   Source: Mass Communication Projects & Research Materials

• 2. EFFECTIVENESS OF AKBC RADIO NEWS COMMENTARIES ON SOCIAL CHANGE

  » CHAPTER ONE INTRODUCTION Background of the Study In democratic environment such as news commentaries whether on radio or television do not only serves as purveyor of public opinion but also serves as tools for bridging credibility gap between government and the governed. News commentaries are a form of writing in broadcast media that provide insight and interpretation analyses for event which are ...Continue Reading »

  Item Type: Project Material |  67 pages |  4,721 engagements |   Source: Mass Communication Projects & Research Materials

• 3. THE IMPACT OF INTERNET ON THE READING HABIT OF NIGERIAN STUDENTS

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and developments. Reading is an act of decoding written, textual or graphic information in order to make meaningful interpretations from an information mate...Continue Reading »

  Item Type: Project Material |  67 pages |  7,461 engagements |   Source: Mass Communication Projects & Research Materials

• 4. INFUENCE OF AKBC RADIO INDOMIE NOODLE COMMERCIALS ON THE BUYING HABIT OF CONSUME...

  » CHAPTER ONE INTRODUCTION  Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services  or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked tool that serves several functions. It identifies functions; it identifies and differentiates them fro...Continue Reading »

  Item Type: Project Material |  67 pages |  4,516 engagements |   Source: Mass Communication Projects & Research Materials

• 5. COMMUNICATION AND ORGANIZATIONAL MANAGEMENT

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study Communication is important for the successful performance of any human organization. Indeed, organization cannot survive without communication. In any production process for instance, the employees (operators) require complete and accurate information to be able to function correctly on their duty posts. In decision making, also the mana...Continue Reading »

  Item Type: Project Material |  67 pages |  4,016 engagements |   Source: Mass Communication Projects & Research Materials

• 6. EFFECTIVENESS OF TRADITIONAL MODE OF COMMUNICATION IN CONFLICT RESOLUTION

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study Society survival and growth depends on a number of things, among them is a system of communications. According to Bitner (1980) quoted in Okuna (1999). What we know as communication today has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result o...Continue Reading »

  Item Type: Project Material |  67 pages |  5,157 engagements |   Source: Mass Communication Projects & Research Materials

• 7. THE INFLUENCE OF ADVERTISING ON CONSUMERS BRAND PREFERENCE OF STAR MAGGI

  » CHAPTER ONE INTRODUCTION 1.1    Background of the Study Advertising is any form of non personal presentation and promotion of goods and services usually paid for by an identified sponsor. Advertising is non personal because its message are not aimed at a particular person but are meant for an anonymous audience. Advertising is derived from the Latin word “Advertere” which means to turn atte...Continue Reading »

  Item Type: Project Material |  67 pages |  4,238 engagements |   Source: Mass Communication Projects & Research Materials

• 8. INFLUENCE OF NTA 12 PROGRAMME “NUPTIAL BLISS” ON VIEWERS

  » CHAPTER ONE INTRODUCTION 1.1     Background of the study “Nuptial bliss” a public enlightenment programme context means the marriage blessing between husband and wife which is made on television as a programme to sensitize and influence  knowledge on people in general. Enlightenment came to Nigeria through the use of mass media, including television. According to Bauer and Bauer, (1960, p...Continue Reading »

  Item Type: Project Material |  67 pages |  3,934 engagements |   Source: Mass Communication Projects & Research Materials

• 9. IKOT EKPENE AUDIENCE PERCEPTION OF AKBC TELEVISION NEWS COMMERCIALIZATION

  » CHAPTER ONE INTRODUCTION Background of the Study News is a very important tool that aids in societal development, it is the act of keeping the public informed and bringing to full knowledge what was in the dark to light. It is the act of giving an account of occurrence in the society to the audience. According to McQuail (1992) News was a selective, socially manufactured product with the power to ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,176 engagements |   Source: Mass Communication Projects & Research Materials

• 10. INFLUENCE OF INTERPERSONAL COMMUNICATION ON COMMUNITY DEVELOPMENT

  » CHAPTER ONE       INTRODUCTION It is worthy of note that communication is a basic ingredient in human society since it is seen as an exchange ideas and meaning. These are all important phenomena that could take different forms: these include symbolic signs, gestures and language. Through communication, an individual is able to structure and organize his environment, besides it is an interact...Continue Reading »

  Item Type: Project Material |  67 pages |  5,150 engagements |   Source: Mass Communication Projects & Research Materials

• 11. INFLUENCE OF NTA – UYO PROGRAMME “ESA IBAN” ON IBIBIO CULTURAL PROMOTION

  » CHAPTER ONE INTRODUCTION Background of the Study The term culture has been defined differently by different people. The different definitions attached to culture are based on the different in the orientation of people. According to Ekeh (1989) culture is construct use in an attempt to analyze and integrate event and ideas in broad spectrum of area of society. Obiora (2002) say the transformation o...Continue Reading »

  Item Type: Project Material |  67 pages |  4,329 engagements |   Source: Mass Communication Projects & Research Materials

• 12. THE INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study As a profession that serves the interest of the public. Journalist has degree responsibilities in the society. Every day, journalist face challenges that test their ethical values and responsibility to truth telling despite professional code of ethics, journalist may violates the rules by accepting bribes white covering news or features. this i...Continue Reading »

  Item Type: Project Material |  67 pages |  5,737 engagements |   Source: Mass Communication Projects & Research Materials

• 13. THE INFLUENCE OF AKBC RADIO PROGRAMME AIDS AND YOU ON LISTERNERS

  » CHAPTER ONE INTRODUCTION Background of the Study The human immune deficiency virus is a virus that infects cell of immune system destroying or impairing their function. As the infection progresses the immune system becomes weaker and the person becomes more susceptible to infections. According to Ayo Adereble (2011) the most advanced stage of HIV infection is AIDS, and it can take 10 – 15 years ...Continue Reading »

  Item Type: Project Material |  67 pages |  4,032 engagements |   Source: Mass Communication Projects & Research Materials

• 14. THE EFFECTS OF AKBC RADIO IN POLITICAL MOBILIZATION OF WOMEN

  » CHAPTER ONE INTRODUCTION Background of the Study The background of the study looks into the Effects of AKBC Radio in Political Mobilization of Women in Oruk Anam Local Government Area. There are other communication channels like Television, interpersonal, newspaper and magazines; these are channels of information dissemination. But in view of how effective these channels could be used in performin...Continue Reading »

  Item Type: Project Material |  67 pages |  4,027 engagements |   Source: Mass Communication Projects & Research Materials

• 15. EFFECTIVENESS OF PLANET RADIO PROGRAMME “IFIOK” IN THE ENHANCEMENT OF RURAL ...

  » CHAPTER ONE INTRODUCTION Background of the Study The power of communication as an agent of change and development cannot be overemphasized. The current age of communication is regarded as the information age. This is the age when the vehicle of mass communication comprising of television, radio and the print media have become imperative to the development of all. Radio has been singled out as the ...Continue Reading »

  Item Type: Project Material |  67 pages |  4,122 engagements |   Source: Mass Communication Projects & Research Materials

• 16. CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS

  » HAPTER ONE INTRODUCTION Background of the Study Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely selected their banks based on how convenient locale of the branch was to their homes or offices with the advent of ...Continue Reading »

  Item Type: Project Material |  67 pages |  4,199 engagements |   Source: Mass Communication Projects & Research Materials

• 17. THE INFLUENCE OF JOURNALISM CODE OF ETHICS ON JOURNALISM PRACTICE

  » CHAPTER ONE INTRODUCTION Background of the Study Journalism is fundamental in ensuring purposeful and peaceful co existence in the society. They are indispensable to the success of every human endeavour. Through their agenda  – setting role, the journalism practice set the hierarchy of current issues, determine the extent of transmission and established the terms of reference and limit of debat...Continue Reading »

  Item Type: Project Material |  67 pages |  5,568 engagements |   Source: Mass Communication Projects & Research Materials

• 18. INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON WORK PERFORMANCE

  » CHAPTER ONE INTRODUCTION Background of the Study New technologies have resulted in the new deployment of advanced and superior tools to enhance smart and quick delivery of works in the society. In considering this fact, Hilbert (2007) describes these technologies collectively as information and communication technologies (ICTs) as a revolution which has penetrated almost all fields of human activi...Continue Reading »

  Item Type: Project Material |  67 pages |  5,906 engagements |   Source: Mass Communication Projects & Research Materials

• 19. THE IMPACT OF PUBLIC RELATIONS ATTITUDE OF PERSONNEL

  » CHAPTER ONE INTRODUCTION Background of the Study When it comes to building a good and favourable image for an organization or establishment, certain factors must be taken into consideration. These factors constitute the basic features of the practice of public relations. They include employee and public attitude performance, communication and good programme activities of public interest. Public Re...Continue Reading »

  Item Type: Project Material |  67 pages |  3,928 engagements |   Source: Mass Communication Projects & Research Materials

• 20. INFLUENCE OF ICT ON MODERN DAY PRACTICE OF BROADCASTS JOURNALISM

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study Information and Communication Technology is perceived to be a force reckoned within the 21st century because it has caused and continues to cause major changes in the way we live. In the electronic media, ICT has ignited and provoked radical and drastic changes that has affected and revolutionized the broadcast industry, most especiall...Continue Reading »

  Item Type: Project Material |  67 pages |  5,135 engagements |   Source: Mass Communication Projects & Research Materials

• 21. INFLUENCE OF PUBLIC RELATIONS ON CUSTOMERS’ SATISFACTION

  » HAPTER ONE INTRODUCTION 1.1     Background of the Study By definition, public relation is the practice of managing the spread of information between an individual or an organization such as a business, government agency or a non profit organization and the public. It is an accepted fact, that public relations (PR) is important in the survival of all types of organization today, since it is exp...Continue Reading »

  Item Type: Project Material |  67 pages |  5,498 engagements |   Source: Mass Communication Projects & Research Materials

• 22. EFFECT OF INFORMATION AND COMMUNICATION TECHNOLOGY IN BANKING

  » CHAPTER ONE INTRODUCTION Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology. Innovation has increased awareness and demand from customers. Business organizations especially first century banking sectors operated complex environment characterized by those changing condition and highly unpredicted economy. The banking sector that p...Continue Reading »

  Item Type: Project Material |  67 pages |  3,894 engagements |   Source: Mass Communication Projects & Research Materials

• 23. THE ROLES OF PUBLIC RELATION IN CRISIS MANAGEMENT

  » CHAPTER ONE   INTRODUCTION   1.1     Background of the Study   Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects. Man’s interaction with the environment coupled with the sophistication of the present age. Thus, people get involved in many activities with the prime objective to satisfy their basic or prim...Continue Reading »

  Item Type: Project Material |  67 pages |  4,313 engagements |   Source: Mass Communication Projects & Research Materials

• 24. INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA

  » CHAPTER ONE INTRODUCTION Background of Study Billboards have been used as an advertising medium for  more than a century and are still used today, even since Jared Bell  presented large cirus posters to the public in the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and among the most impactful standard size out of home adver...Continue Reading »

  Item Type: Project Material |  67 pages |  5,526 engagements |   Source: Mass Communication Projects & Research Materials

• 25. INFLUENCE OF INFORMATION AND COMMUNICATION TECHNNOLOGY (ICT) ON RADIO NEWS REPOR...

  » CHAPTER ONE INTRODUCTION Background of the Study Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening to cassette, compact disc or radio station etc. (church Akpan, 2006). We are all living in a changing world, a...Continue Reading »

  Item Type: Project Material |  67 pages |  4,367 engagements |   Source: Mass Communication Projects & Research Materials