1. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

» ABSTRACT The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents us...Continue Reading »

Item Type: Project Material | 65 pages | 8,599 engagements |

2. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMER PATRONAGE

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE 2.0. INTRODUCTION 2.1. THEORETICAL FRAMEWORK Margi...Continue Reading »

Item Type: Project Material | 65 pages | 4,876 engagements |

3. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN THE BANKING IND...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions bu...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

4. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

» ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. To determine the brand of malt that is more available than the other and the consum...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

5. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BOARD EQUITY

» CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers and the increase in Nigeria population along with increase drinking habit means more patronage. Guinn...Continue Reading »

Item Type: Project Material | 65 pages | 4,197 engagements |

6. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic times, however house led companies to use promotiona...Continue Reading »

Item Type: Project Material | 65 pages | 6,583 engagements |

7. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSIN...

» ABSTRACT This study was conducted to determine the impact of trade fair on marketing performance of business owners in Asaba metropolis of Delta State. The sources of data that constituted this research work were primary and secondary data. A structured likert five (5)scale questionnaire was the instrument adopted to generate respondents’ views. The random sampling technique was also adopted...Continue Reading »

Item Type: Project Material | 65 pages | 4,597 engagements |

8. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the one’s carryout the message to the larger audience. Progressively, new methods have been implemented and the rapid growth of the “word of mouth Communication” opened...Continue Reading »

Item Type: Project Material | 65 pages | 5,569 engagements |

9. THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENE...

» ABSTRACT The aim of this study is to determine the impact of outsourcing strategies on organizational effectiveness in new generation banks. This is because mystery shopping provides important information for businesses and leads organizations to efficient performance. Outsourcing process is mainly used to increase the effectiveness of the organization through low cost, and organizations gain comp...Continue Reading »

Item Type: Project Material | 65 pages | 5,229 engagements |

10. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

» CHAPTER ONE 1.1 OVERVIEW OF STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires timely, adequate, reliable and precise information to make his marketing – oriented decisions. That part of his professional field responsible for prov...Continue Reading »

Item Type: Project Material | 65 pages | 6,511 engagements |

11. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION

» CHAPTER ONE 1.1 ... 1.2 STATEMENT OF THE PROBLEM There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this business warfare, most of the banks. Claimed to have adop...Continue Reading »

Item Type: Project Material | 65 pages | 6,929 engagements |

12. THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA

» CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It operates with objectives and strategies leading to va...Continue Reading »

Item Type: Project Material | 65 pages | 6,203 engagements |

13. EFFECTS OF PRODUCTS QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

» CHAPTER ONE 1.1 ... 1.2. STATEMENT OF THE PROBLEMS There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product. The study is focused on the...Continue Reading »

Item Type: Project Material | 65 pages | 4,345 engagements |

14. CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS

» CHAPTER ONE 1.1 BACKGROUND TO THE STUDY 1.2 STATEMENT OF THE PROBLEM Today is the world of inventions and innovations and that lies in a customer who is dynamic and his beliefs, attitude and his satisfaction level. It is needless to affirm that marketing is a new way of thinking about how companies and other organization can develop beneficial change with target customer who is always incli...Continue Reading »

Item Type: Project Material | 65 pages | 4,459 engagements |

15. ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS

» CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later eighties and nineties, commonly referred to as the new gen...Continue Reading »

Item Type: Project Material | 65 pages | 4,969 engagements |

16. THE IMPACT OF SOCIAL MEDIA ON CONSUMER'S BUYING BEHAVIOUR OF TOYOTA BRAND OF VEH...

» ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer decision making on the purchase of Toyota Brand of vehicles. Some of t...Continue Reading »

Item Type: Project Material | 65 pages | 4,833 engagements |

17. THE ROLE OF ADVERTISING IN BRAND BUILDING

» ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an organization? What roles does advertising play in promotion...Continue Reading »

Item Type: Project Material | 65 pages | 7,847 engagements |

18. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN...

» ABSTRACT MIS affects marketing decision making in the organization. This project is designed to study the Impact of Marketing Information on Marketing Decision Making in the Organization in life Flour Mill Nig Ltd Sapele. It was to find the extent to which marketing decision making depends on marketing information system and also determined ways of improving decision making process. Questionnaire ...Continue Reading »

Item Type: Project Material | 65 pages | 7,835 engagements |

19. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND TO THE STUDYIn every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketing strategies.One of such strategies is market segmentation, which is a customer oriented philosophy,...Continue Reading »

Item Type: Project Material | 65 pages | 7,959 engagements |

20. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

» CHAPTER ONE 1.1 INTRODUCTIONIt is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing research comes play, according to him will assist firms in recognizing and reaching to marketing oppor...Continue Reading »

Item Type: Project Material | 65 pages | 5,196 engagements |

21. BUILDING RELATIONSHIPS MARKETING THROUGH ONLINE MARKETING COMMUNICATION

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to radically ch...Continue Reading »

Item Type: Project Material | 65 pages | 4,153 engagements |

22. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell its products and services, that can satisfy their cu...Continue Reading »

Item Type: Project Material | 65 pages | 5,047 engagements |

23. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

» CHAPTER ONE INTRODUCTIONSmall scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of these challenges have been highlighted by many authors...Continue Reading »

Item Type: Project Material | 65 pages | 7,032 engagements |

24. EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNI...

» CHAPTER ONE INTRODUCTION1.1 Background to the StudyConsumers are not just willing to buy products, but are ready to experience them and some will go so far that they will help companies build them. Therefore, experience is a central element of the life of today’s consumer (Schmitt, 2003). Experience occurs as a result of encountering through things and thus, experience is the stimulati...Continue Reading »

Item Type: Project Material | 65 pages | 4,188 engagements |

25. IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY

» INTRODUCTION 1.1 BACKGROUND TO THE STUDYBrands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century, however, that brands similar to those we see today have s...Continue Reading »

Item Type: Project Material | 65 pages | 5,969 engagements |

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