1. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION

» CHAPTER ONE 1.0 GENERAL INTRODUCTION Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an identified sponsor. First there is a significant difference between advertising and advertiseme...Continue Reading »

Item Type: Project Material | 67 pages | 6,087 engagements |

2. THE EFFECT OF AN APPLICATION OF MANAGEMENT BY OBJECTIVE PRINCIPLES IN ORGANISATI...

» CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION Management by objective (MBO) goes beyond setting annual objectives for the organisation units to setting performance goals for individual employees. Peter Drucker First Proposed the Approach in his 1954 “the Practice of Management” Since that times, has spurred a great deal of discussions evaluations and researches and inspired many ...Continue Reading »

Item Type: Project Material | 67 pages | 3,881 engagements |

3. ROLE OF DECISION MAKING IN AN ORGANISATIONAL EFFICIENCY IN BUSINESS ENTERPRISE

» CHAPTER ONE 1.0 Introduction Managers play different roles and it includes interpersonal roles, informational roles which facilitates as a means of decision making, decisional roles are an end on their own they are the most important roles performed by managers. In many organisation, there are standing decision making units (i) mus) which decide what to do, how to do the...Continue Reading »

Item Type: Project Material | 67 pages | 4,048 engagements |

4. THE EFFECT OF BUSINESS FAILURE IN NIGERIA: CAUSES, EFFECTS AND REMEDIES

» CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION Business is important in our society because we depend on it for survival. We make contact with business everyday. Business organisations provide our basic needs such as food, shelter and clothing. They also provide us with leisure, recreation, entertainment, reduction etc. many of us work in business organisation and therefore depend on...Continue Reading »

Item Type: Project Material | 67 pages | 8,332 engagements |

5. THE ROLE OF EFFECTIVE COMMUNICATION TOWARDS ORGANISATIONAL DEVELOPMENT

» CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION For sometimes now communication has became so important in business because it is a major and essential part of work of any business organization. Newman et al (1959) define communication as an exchange of facts, idea, opinions or emotions by two or more persons. Also communication is defined as intercourse by words, letters, symbols, or mes...Continue Reading »

Item Type: Project Material | 67 pages | 3,726 engagements |

6. THE ROLE OF INDUSTRIAL RELATIONS IN CONFLICT MANAGEMENT IN AN ORGANIZATION

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Perhaps some would first react to this topic with disdain on why bother about the issues on industrial Relations or the role of industrial relations in conflict management in an organization. But in spite of the seemingly surfeiting nature of discussion for negotiation between the unions and the employers in an attempt to ...Continue Reading »

Item Type: Project Material | 67 pages | 4,051 engagements |

7. THE HUMAN CAPITAL RESOURCES MANAGEMENT POLICIES

» CHAPTER ONE INTRODUCTION Human capital management is a very practically activity in human life. Perhaps is pertinent to asset that is it is the human capital of a nation, rather than its materials (natural) resources that ultimately determine the pale of its economists and social development. Government tat desire to be effective are increasingly reclining that the varied factors contributin...Continue Reading »

Item Type: Project Material | 67 pages | 3,678 engagements |

8. THE IMPACT OF REWARD SYSTEM ON INSTITUTIONAL GROWTH AND DEVELOPMENT

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reward is something one could get for a job well done. It contributes to generating innovative ideas that lead to better business functionality and further improve organizational performance both financially and non financially. Reward system is a planned and structured approach to reward one or more persons who act in a desirable way. R...Continue Reading »

Item Type: Project Material | 67 pages | 3,641 engagements |

9. INSURANCE COVERAGE: A SAFEGUARD AGAINST BUSINESS RISK/LOSS

» CHAPTER ONE INTRODUCTION The roles of insurance in modern business management cannot be over emphasized. Insurance companies provide invaluable services to individuals, company and governments and indeed to the economy. Infact, insurance is a catalyst for economic development, it is often said that it is the hand maiden of commerce and industry. There is no nation that does not feel the impact ...Continue Reading »

Item Type: Project Material | 67 pages | 4,043 engagements |

10. IMPACT OF ADVERSTISING AND PROMOTIONAL STRATEGIES ON ORGANISATION PRODUCT AND SE...

» CHAPTER ONE 1.0 Introduction Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an identified sponsor. First there is a significant difference between advertising and advertisement. Adver...Continue Reading »

Item Type: Project Material | 67 pages | 3,594 engagements |

11. THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUD...

» CHAPTER ONE INTRODUCTION Nigeria like every other developing countries of the world view sales promotion as one of the major policies for her company and industrial development. These reason are advised in support of this thinking. First; it suggest that industries offer more employment opportunities to the mass population in the country. Secondly, sales promotion is implement to attract new c...Continue Reading »

Item Type: Project Material | 67 pages | 3,793 engagements |

12. THE PROBLEMS IN MANAGING HUMAN BEHAVIOUR IN THE NIGERIAN CIVIL SERVICE

» CHAPTER ONE 1.1 INTRODUCTION Increasing competitive pressures are causing organizations to continually look for ways that make their employees achieve high level of performance. The effectiveness of an organization is determined by the behaviour of employees who are responsible to deliver value to customer and generating revenue. It will not be possible to understand t...Continue Reading »

Item Type: Project Material | 67 pages | 3,700 engagements |

13. CONFLICT MANAGEMENT AND RESOLUTION IN BUSINESS ORGANIZATION

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Conflicts in organization are inevitable. Conflict is defined by many authors as: struggles quarrels, opposition, bitter argument between employers and workers or disparagement between people with different ideas or beliefs. Therefore, conflicts are seen as aberration and also a serious threat to the survival of an organization any where in the worl...Continue Reading »

Item Type: Project Material | 67 pages | 3,927 engagements |

14. THE IMPACT OF MARKET SEGMENTATION ON ORGANIZATION PROFITABILITY

» CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Market segmentation is the process of dividing the different kinds of market into smaller customer division having certain relatively difference in characteristics that can be satisfied by an organization or a market. It can also be explained as a process sub dividing a homogeneous group that will respond differently to promotions, com...Continue Reading »

Item Type: Project Material | 67 pages | 5,419 engagements |

15. THE CHALLENGES OF IMPROVING FREE AND COMPULSORY EDUCATION

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Education is an investment on human being, the investment and characteristics of education given by the society can easily be assessed by the quality of its products. The input is assessed by the output. It is a truism that the success of an education system depends on effective and efficient utilization of quality and quantity resources made...Continue Reading »

Item Type: Project Material | 65 pages | 5,510 engagements |

16. AN EVALUATION OF BUSINESS PROMOTIONAL STRATEGIC AND SMALL ENTERPRISE GROWTH

» CHAPTER ONE INTRODUCTION 1.1 background of the study The establishment of business organization requires that the firms make key decisions. These decisions affect the total marketing programmes of t he firm, simply put the business promotional strategy. However, one of the vital area of such decision which demands proper attention is the promotional strategies must initiate promotional pol...Continue Reading »

Item Type: Project Material | 67 pages | 3,694 engagements |

17. EPILEPTIC POWER SUPPLY AND SMALL BUSINESS PERFORMANCE IN NIGERIA

» CHAPTER ONE INTRODUCTION/BACKGROUND OF THE STUDY 1.0 INTRODUCTION Small businesses are now increasing being perceived as an important contributor to economic growth and development. They make significant contribution towards job creation and the provision of low cost goods and services Over the last decades, there have been a number of changes in the way global business is c...Continue Reading »

Item Type: Project Material | 67 pages | 6,861 engagements |

18. HUMAN CAPITAL DEVELOPMENT AND EMPLOYEES PRODUCTIVITY

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Human capital development is a very practical activity in human life. Perhaps is pertinent to assert that is it is the human capital of a nation, rather than its materials (natural) resources that ultimately determine the pale of its economic and social development. Government tat desire to be effective are increasingly reclining that the varied...Continue Reading »

Item Type: Project Material | 67 pages | 4,813 engagements |

19. CORPORATE SOCIAL RESPONSIBILITY BY SMALL AND MEDIUM SCALE ENTERPRISES AND INFRAS...

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Corporate social responsibility is the promise by business organization to behave in a way that is ethically acceptable and at the same time contributing to the economic development and improvement of the living condition of the employee, that the catchment community and the larger society. It is the set of conditions to which a company ...Continue Reading »

Item Type: Project Material | 67 pages | 3,683 engagements |

20. THE IMPACT OF EFFECTIVE COMMUNICATION ON BUSINESS EFFICIENCY AND PERFORMANCE

» CHAPTER ONE INTRODCTION 1.1 BACKGROUND OF STUDY Communication is a means of bringing about change it is the mainstream of any organization growth. There is need to form interaction and understanding of management employee relations this will bring about increased performance of all parties involved in the communication process or chain. Communication is a process of transmitting information f...Continue Reading »

Item Type: Project Material | 67 pages | 3,775 engagements |

21. THE RELATIONSHIP BETWEEN BRAND LOYALTY AND COMPANY’S GROWTH

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY According to Anyanwa (2011) brand loyalty is a consumer preference to buy a particular brand in a product category. It occurs because consumers perceive that brand offers the right product features, image or level of quality at the right price. This perception becomes the foundation for new buying habits. Basically, consumer initially will make a tr...Continue Reading »

Item Type: Project Material | 67 pages | 3,724 engagements |

22. PERFORMANCE APPRAISAL: A MANAGEMENT TOOL FOR MEASURING PRODUCTIVITY

» CHAPTER ONE INTRODUCTION 1.1 Background of the study Human resources must be the appraisal of the goal of the organization and established that a managers job is to achieve result through the effort of the people in order words a manager motivates his men to work in such a way that will permit the achievement of predetermined result. It is therefore for his reason that the p...Continue Reading »

Item Type: Project Material | 67 pages | 3,807 engagements |

23. MERGERS AND ACQUISITION AND THE BUSINESS DEVELOPMENT IN THE BANKING SECTOR

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nigerian economy is faced with national and global economic challenges and such, the financial institutions, especially the banking sector has an option of sanitizing and restructuring its operational processes in order to revive the depressed economy, as well as embarking on a consolidation exercise which would have some wider structural e...Continue Reading »

Item Type: Project Material | 67 pages | 3,540 engagements |

24. MANAGEMENT INFORMATION SYSTEM AS A TOOL FOR SUSTAINABLE ECONOMIC DEVELOPMENT

» CHAPTER ONE 1.0 INTRODUCTION To manage is the forecast and plan, to organize, to command to co ordinate and to control. The processing of data into information and communication, the resulting of management information system. Data in the term for collections of fact and figures, hours worked invoice values, usage rates items received etc. These basic facts are stored, analyzed, compared...Continue Reading »

Item Type: Project Material | 67 pages | 4,614 engagements |

25. THE IMPACT OF LEADERSHIP STYLE ON GROWTH AND PRODUCTIVITY OF AN ORGANIZATION

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the basic ingredients of all good and effective social organizations and. human groups is leadership. Even in the family the father must be up to the task of tasking the lead of his wife and children. Little wonder that good leaders have pround way had to find. Leadership begins when a man or a woman discovers the purpose for his/her lif...Continue Reading »

Item Type: Project Material | 67 pages | 3,504 engagements |

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