1. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER

» ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors that promote brand switching among malta drinks consumers and discover the relative strengths of the various brands enerated for this study with t...Continue Reading »

Item Type: Project Material | 50 pages | 4,545 engagements |

2. BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE

» ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer. Determine the factor or variable that promotes brand switching among hair care service market consumer. Bas...Continue Reading »

Item Type: Project Material | 50 pages | 5,216 engagements |

3. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST

» ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample ra...Continue Reading »

Item Type: Project Material | 50 pages | 4,423 engagements |

4. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

» ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the different approaches used by organization to implement marketing mix. 3. To identify how the management of Innoson Plc should ensure ...Continue Reading »

Item Type: Project Material | 50 pages | 0 engagements |

5. DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREW...

» ABSTRACT This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu. The main objectives of the study include. To find out how effective and strategy has been to the company. To find out the various department involved in product planning and management company encounter in getting these process right...Continue Reading »

Item Type: Project Material | 50 pages | 5,275 engagements |

6. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA

» ABSTRACT Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems ...Continue Reading »

Item Type: Project Material | 50 pages | 5,077 engagements |

7. THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA

» ABSTRACT Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation. It is in the light of the above removal on the effective marketing of petrol in Nigeria using Enugu as the case study. In the course of carrying this research, the research used primary and secondary da...Continue Reading »

Item Type: Project Material | 50 pages | 6,258 engagements |

8. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMO...

» ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu. This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works. The population of the study include both staff and customer. The populati...Continue Reading »

Item Type: Project Material | 50 pages | 6,468 engagements |

9. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

» ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505 and the sample size were also 223. Data were analyzed by the use of descriptive statistic and were tabulated, chi square represent a statistical tools to r...Continue Reading »

Item Type: Project Material | 50 pages | 7,364 engagements |

10. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

» CHAPTER ONEINTRODUCTION 1.1 BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someon...Continue Reading »

Item Type: Project Material | 50 pages | 4,649 engagements |

11. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZAT...

» ABSTRACT The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control. T...Continue Reading »

Item Type: Project Material | 50 pages | 7,497 engagements |

12. THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

» ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers brand loyality. Questionnaires were drawn and administered to manufacturing personnel of 7up bottling company consumers of 7up products in Aba. Pop...Continue Reading »

Item Type: Project Material | 50 pages | 5,213 engagements |

13. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON C...

» ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of consumer goods n within Enugu Metropolis. The researcher has carried out research using questionnaire and oral interview. The researcher used tables and analysis in simpl...Continue Reading »

Item Type: Project Material | 50 pages | 6,263 engagements |

14. THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE

» ABSTRACT This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been divided into five chapters .chapter one deals with the background of the study, statement of Problems, objective of the study, significance, and Research question. Chapter two is also about the literature review, wha...Continue Reading »

Item Type: Project Material | 50 pages | 5,689 engagements |

15. THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES

» ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2. To determine the Impact ...Continue Reading »

Item Type: Project Material | 50 pages | 6,352 engagements |

16. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PRO...

» ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need...Continue Reading »

Item Type: Project Material | 50 pages | 6,152 engagements |

17. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES

» ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2. To determine the Impact of promotional strategies...Continue Reading »

Item Type: Project Material | 50 pages | 8,176 engagements |

18. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR

» ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s products and since it is generally believed that marketing strategy affects the co...Continue Reading »

Item Type: Project Material | 50 pages | 4,510 engagements |

19. THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the job that should be handled by experts in the fi...Continue Reading »

Item Type: Project Material | 50 pages | 5,420 engagements |

20. EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS

» ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was comp...Continue Reading »

Item Type: Project Material | 50 pages | 4,533 engagements |

21. AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERM...

» ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs programmme in Enugu state. This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Enugu State. ...Continue Reading »

Item Type: Project Material | 50 pages | 4,965 engagements |

22. PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

» ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communicatio...Continue Reading »

Item Type: Project Material | 50 pages | 4,914 engagements |

23. MARKETING OF BANKING AND FINANCIAL SERVICE

» ABSTRACT Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters. Chapter one contains a discus...Continue Reading »

Item Type: Project Material | 50 pages | 4,446 engagements |

24. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY

» ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. In order to carryout the study, t...Continue Reading »

Item Type: Project Material | 50 pages | 5,758 engagements |

25. THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES

» ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. The data neede...Continue Reading »

Item Type: Project Material | 50 pages | 5,253 engagements |

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