1. THE APPRAISAL OF THIS PHONE-IN PROGRAMME

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication is said to be the life blood of every society. There is therefore a need to know what communication is all about. Communication as a discipline has continued to attract new definitions from time to time so that no single definition...Continue Reading »

Item Type: Project Material | 50 pages | 5,310 engagements |

2. THE ROLE OF COMMUNITY RELATION TO THE CORPORATE IMAGE

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have continued to play tremendous revolutionary roles in changing the face of the earth. As the human society becomes more challenging and complex, people become more enlightened and aware of their fundamental human rights. This has led to series o...Continue Reading »

Item Type: Project Material | 50 pages | 5,411 engagements |

3. ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION

» ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles emp...Continue Reading »

Item Type: Project Material | 50 pages | 5,677 engagements |

4. AN APPRAISAL OF THE APPLICATION OF ICTs IN THE NIGERIAN MASS MEDIA

» ABSTRACT This study was on “The Application of ICTs in the Nigerian Mass Media: A Study of NTA and The Guardian Newspapers”. The researcher sought to find out the current level of ICTs use in the Nigerian mass media, using the NTA and The Guardian newspapers as a case study. The work made attempt to identify the factors responsible, the likely implications, as well as some measures for an impr...Continue Reading »

Item Type: Project Material | 50 pages | 5,725 engagements |

5. AN ASSESSMENT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON PERFORMANCE O...

» ABSTRACT The purpose of embarking on this study is to provide a detailed assessment of Information and Communication Technologies (ICTs) on the performance of Broadcast media Organisation in Nigeria. The objectives were to thoroughly examine the relevance of the new ICTs, to evaluate the value, importance and quality of ICTs in Nigeria Broadcast Media Organisations. A total of 100 respondents were...Continue Reading »

Item Type: Project Material | 50 pages | 6,627 engagements |

6. A STUDY ON THE IMPACT OF SOCIAL MEDIA ON THE LIFESTYLE OF YOUTHS

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom to speak out, assemble and a...Continue Reading »

Item Type: Project Material | 50 pages | 5,509 engagements |

7. A STUDY ON THE ROLE OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICS IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions taken by the citizens of a country either to influence or to support government and politics. It derives from the freedom to speak out, assemble and a...Continue Reading »

Item Type: Project Material | 50 pages | 5,662 engagements |

8. AN ASSESSMENT OF MASS MEDIA ROLE IN REDUCING UNEMPLOYEMENT AMONG YOUTHS IN NIGER...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Records from the National Population Commission (2001) indicate that youths under the age of 30 constitute over half of the approximately 150 million Nigerians. According to Doreo Partners (2013) unemployment rate in Nigeria is growing at the rate of 16% per year with the youth impacted the most and accounting for three times the general...Continue Reading »

Item Type: Project Material | 50 pages | 5,900 engagements |

9. ATTITIUDE OF CONSUMERS TOWARDS ADVERTISMENT OF PRODUCTS

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY We live in an era where technology has come to play a very important role in our society. The advent of the Internet has taken over people’s lives, enabled by the enormous growth of technologies that can be accessed very easily: whoever is interested in connecting to the web can do it whenever, everywhere and almo...Continue Reading »

Item Type: Project Material | 50 pages | 5,084 engagements |

10. MASS MEDIA AND ITS ROLE IN INFLUENING THE RATE OF CRIME AMONG YOUTHS IN THE SOCI...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is no doubt that the impact of the media on young people’s lives is broadly considered within what is referred to as “media effects” debate which to a great extent focuses on the potentially negative impact of the media on young people’s lives: video violence, gambling, educational performance, mass consumerism, etc (Miles,...Continue Reading »

Item Type: Project Material | 50 pages | 5,377 engagements |

11. MASS MEDIA AS AN INSTRUMENT IN ERADICATING CORRUPTION IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The Media represent an essential and integral part of democratic process in any political community. Their statutory functions of enlightenment, education and entertainment have placed them on a pedestal of alertness and vigilance such that they have become an indispensable part of social governance. As whistle blowers, they inform the popul...Continue Reading »

Item Type: Project Material | 50 pages | 5,971 engagements |

12. PEOPLE’S PERCEPTION ON THE IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Portraying a positive image and maintaining a good reputation is arguably an important part of long term planning in every organization. By managing a crisis effectively and efficiently, the positive perceptions of stakeholders and the public are vital to an organization. An important strategy in managing a crisis is the use of various types...Continue Reading »

Item Type: Project Material | 50 pages | 5,916 engagements |

13. THE IMPACT OF MASS MEDIA ON THE KNOWLEDGE, ATTITUDE AND REDUCTION OF MALARIA AMO...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Malaria is an entrenched global health challenge and is a major public health concern in many countries including Kenya (Nyarko and Cobblah 2014). It is endemic in over 100 countries, and almost half of the worldwide population is at risk of malaria, where approximately one million people die from malaria each year (World Health Organization...Continue Reading »

Item Type: Project Material | 50 pages | 5,387 engagements |

14. THE IMPACT OF THE MASS MEDIA ON RURAL DEVELOPMENT

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Education through media has created substantial changes in the traditional concept of education, has eliminated most of the deficiencies of the traditional systems of education and has created fundamental changes in education (Charlton et al., 2002). Using the mass media has caused an increase in the knowledge level and the output of educati...Continue Reading »

Item Type: Project Material | 50 pages | 6,838 engagements |

15. THE PERCEPTION OF MEDIA STAFF WELFARE ON THE EFFECTIVENESS OF JOURNALISM IN NIGE...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The mass media serve as conveyors of information and have the capacity to shape public perception on issues of importance. Nwagbara (2010) affirms that journalism in Nigeria has been described as a “bastion of people‟s agitation, which impacts on the public sphere, a realm where private individuals meet to address societal questions ...Continue Reading »

Item Type: Project Material | 50 pages | 5,139 engagements |

16. THE PROSPECTS AND CHALLENGES OF CAMPUS BROADCASTING STATION IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Radio is regarded as an important modern medium because of its characteristics. It is cheap and affordable for large sections of populations everywhere. Its content is inexpensive to create and transmit. It is accessible because it does not require literacy. Listening to it is convenient while its programming is flexible. It can reach fa...Continue Reading »

Item Type: Project Material | 50 pages | 5,288 engagements |

17. THE ROLE OF THE MASS MEDIA ON THE ATTITUDE OF TEENAGERS ON THE PREVALENCE OF HIV...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Human immunodeficiency virus (HIV) is a retrovirus that infects cells of the immune system, destroy or impair their function and it is the etiology of the epidemic disease acquired immune deficiency syndrome (AIDS) (World Health Organization, 2013). Since its discovery among New York and California homosexuals in 1981 and as subsequently...Continue Reading »

Item Type: Project Material | 50 pages | 4,983 engagements |

18. EFFECTS OF VIOLENT FILMS ON NIGERIAN CULTURAL VALUES

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The most important concern in the debate about violent film has been whether or not it promotes aggressive behavior among viewers most especially the young ones (Evra 1990). Researchers have also shown that heavy exposure to screen violence can cause problems in other domains of social behavior. For example, it can make p...Continue Reading »

Item Type: Project Material | 50 pages | 5,651 engagements |

19. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond...Continue Reading »

Item Type: Project Material | 50 pages | 8,618 engagements |

20. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Ma...Continue Reading »

Item Type: Project Material | 50 pages | 8,195 engagements |

21. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR

» CHAPTER ONE 1.1 INTRODUCTION The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »

Item Type: Project Material | 50 pages | 9,663 engagements |

22. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the or...Continue Reading »

Item Type: Project Material | 50 pages | 7,338 engagements |

23. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most ...Continue Reading »

Item Type: Project Material | 50 pages | 6,251 engagements |

24. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS

» CHAPTER ONE INTRODUCTION 1.1 Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The ...Continue Reading »

Item Type: Project Material | 50 pages | 5,960 engagements |

25. APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATI...

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing m...Continue Reading »

Item Type: Project Material | 50 pages | 5,836 engagements |

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