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• 1. THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES

  » (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information technology to banking industry. The extent or influence the present economic situation is having on information technology in banking ...Continue Reading »

  Item Type: Project Material |  78 pages |  8,316 engagements | 

• 2. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

  » THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the different approaches used by organization to implement marketing mix. 3. To identify ho...Continue Reading »

  Item Type: Project Material |  56 pages |  11,466 engagements | 

• 3. MARKETING COURIER SERVICE IN ENUGU STATE

  » (A CASE STUDY OF TNT/IAS OF NIGERIA) ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of ...Continue Reading »

  Item Type: Project Material |  111 pages |  10,114 engagements | 

• 4. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS

  » TABLE OF CONTENTS Title Page Abstract Table of Contents CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED LITERATURE 2.1 Overview of Branding 2.2 Characteristics for Selecting a Good Brand...Continue Reading »

  Item Type: Project Material |  70 pages |  7,745 engagements | 

• 5. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS

  » (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES) Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: · To find out if the customers are satisfied with the quality and availability of EAS. · To identify and evaluate the marketi...Continue Reading »

  Item Type: Project Material |  97 pages |  6,643 engagements | 

• 6. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

  » TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate marketing produces. How trade fair can help a compan...Continue Reading »

  Item Type: Project Material |  56 pages |  9,609 engagements | 

• 7. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

  » : A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out ...Continue Reading »

  Item Type: Project Material |  87 pages |  14,041 engagements | 

• 8. FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT

  » TABLE OF CONTENTS TITLE PAGE TABLE OF CONTENTS LIST OF TABLES ABSTRACT CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF THE SAMPLE TOOLS USED 2.2 CONSUMER BEHAVIOUR 2.3 EXTERN...Continue Reading »

  Item Type: Project Material |  108 pages |  8,234 engagements | 

• 9. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLI...

  » (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various m...Continue Reading »

  Item Type: Project Material |  118 pages |  5,983 engagements | 

• 10. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST ...

  » ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random sampling technique and c...Continue Reading »

  Item Type: Project Material |  92 pages |  12,646 engagements | 

• 11. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE ...

  » ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promot...Continue Reading »

  Item Type: Project Material |  78 pages |  10,375 engagements | 

• 12. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES

  » ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to the place of marketing in the service industry, with emphasi...Continue Reading »

  Item Type: Project Material |  111 pages |  6,962 engagements | 

• 13. CUSTOMER ORIENTATION IN BANKING INDUSTRY

  » (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services. M...Continue Reading »

  Item Type: Project Material |  72 pages |  7,244 engagements | 

• 14. APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

  » ABSTRACT The success or failure of any business depends largely on the marketing function. It also provides a vital interface between the organization and its environment. Similarly every investment has some "opportunity cost", since each involves the owner foregoing some alternative. Similarities notwithstanding, there are great many differences among investments. They differ as to the nature of ...Continue Reading »

  Item Type: Project Material |  96 pages |  6,109 engagements | 

• 15. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

  » (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw ...Continue Reading »

  Item Type: Project Material |  77 pages |  9,070 engagements | 

• 16. CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS

  » PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from respondents within the Enugu metropolis. The questionn...Continue Reading »

  Item Type: Project Material |  106 pages |  23,861 engagements | 

• 17. THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN EN...

  » (A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading. To apprecia...Continue Reading »

  Item Type: Project Material |  116 pages |  10,120 engagements | 

• 18. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

  » (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE) ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to b...Continue Reading »

  Item Type: Project Material |  86 pages |  8,600 engagements | 

• 19. BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE

  » ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer. Determine the factor or variable that promotes brand switching among hair care service market consumer. Based on t...Continue Reading »

  Item Type: Project Material |  102 pages |  7,180 engagements | 

• 20. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

  » ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following. 1) The factor that influence the attitude of Nigerians towards made in Nigerian women’s weans 2) I...Continue Reading »

  Item Type: Project Material |  109 pages |  19,726 engagements | 

• 21. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

  » (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ a...Continue Reading »

  Item Type: Project Material |  94 pages |  10,401 engagements | 

• 22. AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS

  » ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of street trading revealing the classes of the society that patronizes the street traders and why they prefer it to super market and conv...Continue Reading »

  Item Type: Project Material |  94 pages |  7,383 engagements | 

• 23. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU MET...

  » ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities ...Continue Reading »

  Item Type: Project Material |  81 pages |  7,381 engagements | 

• 24. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN EN...

  » AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 2010 ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors that promote brand switching among malta dr...Continue Reading »

  Item Type: Project Material |  124 pages |  6,380 engagements | 

• 25. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

  » (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE) TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO Review of relation literature Literature review Origin of Nigeria banking system Banks defined Types of banks Differe...Continue Reading »

  Item Type: Project Material |  84 pages |  10,118 engagements |