» THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIORCHAPTER ONE INTRODUCTION 1.1 Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into con…Continue Reading »
» CHAPTER I INTRODUCTION Following the uncertainties prevailing in the Ghanaian business environment today, managers and stakeholders must be poised and prepared to compete favourably under these rapidly shifting conditions. In order to survive under these environmental complexities and va…Continue Reading »
» EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succee…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDYOne of the greatest threats to economic and political development of any nation is corruption (Mohammed, 2013). Corruption has been identified as one major obstacle militating against rapid growth and development of the Nigerian economy (Nagari, Um…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Commercial Banks operate to mobilize deposits from the populace and keep. Some in trust payable on demand. Through the performance of this role, Banks act as reservoir for surplus funds and thus lend safe portion of these funds to clients that have g…Continue Reading »
» ABSTRACT The research work was to investigate the impact of cash management on the state public sector of Nigeria. The stated hypothesis is to determine the effect of money supply and fiscal deficit on the gross domestic product of Nigeria. On the literature review we were able to determine the adva…Continue Reading »
» ABSTRACT This study was intended to evaluate the impact of pricing on profitability level of an organization. This study was guided by the following objectives; to establish the efficiency and effectiveness of pricing policy in selected firms. To find out the various factors that influence pricing d…Continue Reading »
» ABSTRACT This study was intended to evaluate the impact of pricing on profitability level of an organization. This study was guided by the following objectives; to establish the efficiency and effectiveness of pricing policy in selected firms. To find out the various factors that influence pricing d…Continue Reading »
» (A CASE STUDY OF NIGERIAN CUSTOMS) 1.1 background of the study The Nigerian Tax System has undergone significant changes in recent times. With the help of various studies and research done by tax experts, tax laws are being reviewed with the aim of repelling outdated provisions and simplifying the m…Continue Reading »
» (A case study of some selected secondary school in Benue state) CHAPTER ONE 1.0 INTRODUCTION In Nigeria today every parent brings up their children in their own way depending on their Religious belief, social background and their level of exposure. Every parent dream good dreams for their childre…Continue Reading »
» EFFECT OF BOKO HARAM INSURGENCY ON THE ACADEMIC PERFORMANCE OF STUDENTS CHAPTER ONE 1.0 INTRODUCTION The country Nigeria is one of the most populated nation in the whole of Africa. It is located in the western part of Africa with a population of 160 to 180 million. A count…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Industrial relation has become formalized in the form of employment contract between the workers and the employers. The parties are seen as equal, who have invested their capital and aim at maximizing profit. The workers on the other hand contribute …Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study The importance of employing good evaluation in improving manpower development cannot be over emphasized. Manpower development according to Brach (2000), is educational and development activities conducted by an enterprises to improve t…Continue Reading »
» (A CASE STUDY OF KADUNA REFINNING AND PETROCHEMICAL COMPANY) ABSTRACT The study assessed the Problem of Petroleum Product Distribution in Nigeria. As such, the research questions that guided this study are: What are the constraints militating against Nigeria’s state owned refineries and petroche…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A critical analysis of the business environment in Nigeria today shows that most of the companies in operation to survive, for instance companies like, Kingsway stores, UTC, Chanri, FAMAD (formally known as Baba) AG Leventis, just to mention …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is no doubt that the achievement of the corporate objectives largely depends on the caliber of human resources or personnel factors that make up such organization. Since, the survival of any ideal organization is a function of the nature …Continue Reading »
» IN NTA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY KADUNA)CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Basically, communication touch every sphere of human activity, it informs or better still disseminate information/message to target audience. One of the peculiarities of the hum…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study "No well to do institute leaves the teaching of its business techniques to the traditional methods only, the method of watch the master perform after he is done". In transmitting business techniques in modem times, the apprentice watches but…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Trying to match limited global resources against an ever increasing world population appears to be the crux of the matter. The spill out from this seemingly intractable problem has been the world wide rural urban drift that has invariably led to over…Continue Reading »
» EFFECT OF NON MONETARY INCENTIVES ON EMPLOYEES IN NIYYA FOODS AND DRINKS CO. LTD. KADUNACHAPTER ONE INTRODUCTION 1.1 Background to the Study All organizations are concerned with what should be done to achieve high level of productivity through staff motivation using the right k…Continue Reading »
» PLC KADUNA CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The place and value of manpower planning as a resource for organizational productivity and success cannot be overemphasized, we are concerned business resources, the organization of physical and financial resources cannot take pl…Continue Reading »
» (CASE STUDY OF CHI LIMITED KADUNA)CHAPTER ONE INTRODUCTION 1.1 Background to the Study The growing globalization of business and increasing competition and technological advancement has led to an increasing need to change organizational polices and st…Continue Reading »
» NIGERIA LTD. KADUNA MAIN BRANCH CHAPTER ONE INTRODUCTION 1.1 Background of the Study Corporate Governance is a number of process, customers, policies, laws and institutions which impacts on the way a company is controlled. An important theme of corporate governance is the nature and extent of accoun…Continue Reading »
» NIGERIA LTD. KADUNA MAIN BRANCHCHAPTER ONE: INTRODUCTION 1.1 Background to the Study Corporate governance is concerned with ways in which all parties interested in the well being of the firm (the stakeholders) attempt to ensure that managers and other insiders take measures…Continue Reading »
