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1. INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN
» ABSTRACT The study was carried out to find out the influence of indigenous language on advertising campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, survey research method coupled with questionnaire as the measuring instrument was used. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the t...Continue Reading »
Item Type: Project Material | 65 pages | 5,643 engagements | Source: Mass Communication Projects & Research Materials
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2. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN ...
» Abstract The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbn...Continue Reading »
Item Type: Project Material | 65 pages | 3,979 engagements | Source: Mass Communication Projects & Research Materials
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3. IMPACT OF AGOGO EEWO HOME VIDEO ON PROPAGATION OF NIGERIAN CULTURE
» Abstract The research is geared toward finding out the impact of Agogo Eewo home video on propagation of Nigerian culture. Survey research method was adopted in which 120 copies of questionnaires were administered and 114 were returned. Respondents were drawn using probability technique. Also, the data were analysed and interpreted using table, frequency and percentage method. Respondents submitte...Continue Reading »
Item Type: Project Material | 65 pages | 3,870 engagements | Source: Mass Communication Projects & Research Materials
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4. IMPACT OF COMMERCIALS ON THE SUCCESS OF PRIVATE RADIO STATIONS IN NIGERIA
» Abstract The study examined the impact of commercials on the success of private radio stations in Nigeria with a particular referenceto Unique 103.1 F.M, Ilesha, Osun State. Commercialization is thriving because editors, publishers and owners of the broadcast stations/print media see the organizations or their investment as a profit making venture that should yield the required financial retur...Continue Reading »
Item Type: Project Material | 65 pages | 3,919 engagements | Source: Mass Communication Projects & Research Materials
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5. IMPACT OF DEREGULATION OF BROADCASTING MEDIA ON THE PEOPLE OF BORIPE LOCAL GOVER...
» Abstract This study examined the impact of deregulation of broadcasting media on the people of Boripe Local government area of Osun state. With the privatization and deregulation of broadcast industry in Nigeria by the then Head of State, General Ibrahim Babangida regime in 1992 in order to allow private participation in broadcast media which was dominated, control and exclusively for government. ...Continue Reading »
Item Type: Project Material | 65 pages | 3,774 engagements | Source: Mass Communication Projects & Research Materials
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6. IMPACT OF NEWSPAPER ADVERTISEMENT ON UNILEVER PLC, LAGOS
» Abstract The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from ...Continue Reading »
Item Type: Project Material | 65 pages | 3,613 engagements | Source: Mass Communication Projects & Research Materials
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7. ASSESSMENT OF INTERNET COMPETENCY AMONG STUDENTS OF TERTIARY INSTITUTIONS IN NIG...
» Abstract The internet penetration worldwide has reached over 3.4Billion with Nigeria ranked 7th worldwide, it is on this notion that the research examines the internet competency among students of tertiary institutions in Nigeria with a particular reference to University of Lagos and Lagos State Polytechnic, Lagos. Internet hosts lots of academic database such as google scholar, google book...Continue Reading »
Item Type: Project Material | 65 pages | 3,952 engagements | Source: Mass Communication Projects & Research Materials
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8. AUDIENCE PERCEPTION OF COMMERCIALS ON OSBC AND NTA
» Abstract The study examined Audience Perception of Commercials on Osun State Broadcasting Corporation (OSBC) and Nigerian Television Authority (NTA) Osogbo. Television commercials influence buying decision of audience in purchasing products and services. The audio visual potential of television makes it the most influential media for commercial because see is believing especially a demonstrative ...Continue Reading »
Item Type: Project Material | 65 pages | 3,805 engagements | Source: Mass Communication Projects & Research Materials
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9. CONTRIBUTIONS OF DRAMA PROGRAMME TO THE PREVENTION OF EBOLA DISEASE IN NIGERIA
» Abstract The outbreak of ebola in Nigeria and particularly in Lagos called for immediate information on the virus. Its mode of transmission is very fast and easy. Its prevention and solution is another difficulty task though is curable. The effect and the magnitude of havoc it has caused Liberians and other nations including Nigeria within few days it got to the country is enormous. The resea...Continue Reading »
Item Type: Project Material | 65 pages | 3,580 engagements | Source: Mass Communication Projects & Research Materials
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10. INFLUENCE OF VIOLENCE MOVIES ON ADOLESCENT SOCIAL BEHAVIOUR
» ABSTRACT The core objective of this research was to examine the influence of violence movies on children and adolescent social behaviour. According to Gerbner, et. al. (1976) says heavy Tv viewers will cultivate the perception of reality portrayed by the television i.e Heavy viewing of violence movies among children and adolescent tend to arouse violence behaviour or attitude in children. Other th...Continue Reading »
Item Type: Project Material | 65 pages | 3,717 engagements | Source: Mass Communication Projects & Research Materials
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11. THE IMPACT OF BILLBOARD POLITICAL CAMPAIGNS ON THE ELECTORATE VOTING BEHAVIOUR I...
» Abstract The study is on the thrust to examine the impact of billboard political campaigns on the electorate voting behaviour in the 2015 general election in Osun State. Billboard as one of the outdoor media was extensively used in the just concluded 2015 presidential election in Osun state with direct communication, persuasion, mobilization and influence on voters. Electorates have direct knowled...Continue Reading »
Item Type: Project Material | 65 pages | 3,827 engagements | Source: Mass Communication Projects & Research Materials
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12. INFLUENCE OF SOCIAL NETWORKING ON DEMOCRACY IN NIGERIA
» Abstract The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. It is against this backdrop that this paper examines the Influence of Social networking on Democracy in Nigeria: An Overview of 2015 President...Continue Reading »
Item Type: Project Material | 65 pages | 3,669 engagements | Source: Mass Communication Projects & Research Materials
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13. MASS MEDIA AND CRUSADE AGAINST BOKO HARAM\
» Abstract The paper study the role of broadcast media in crusade against terrorism especially in Nigeria with the insurgence of Boko Haram has since been a threat to national security. The study became essential because of the atmosphere in which the Nigerian media found itself as a watchdog caught in the midst of political, ethnicity and religious divide. The research is justified by the Social Re...Continue Reading »
Item Type: Project Material | 65 pages | 5,039 engagements | Source: Mass Communication Projects & Research Materials
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14. STUDENTS AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS IN NIGERIA
» Abstract The aim of this research paper is to examine students’ awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online using their personal computer, Smartphone, GPRS mobile phone, tablet computer, iPad and others. Survey research method was adopted coupled with 150 ...Continue Reading »
Item Type: Project Material | 65 pages | 4,001 engagements | Source: Mass Communication Projects & Research Materials
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15. ATTITUDE OF UNIVERSITY STUDENTS TOWARDS ONLINE SHOPPING
» ABSTRACT The research examines the attitude of University of Lagos students towards online shopping with case study of Jumia, Konga and Olx respectively. Survey research method was used coupled with 200 respondents that were drawn among the students of Unilag, Akoka Lagos of which 193 copies were returned. Findings show that with advancement in technology particularly social networking and online ...Continue Reading »
Item Type: Project Material | 65 pages | 3,988 engagements | Source: Mass Communication Projects & Research Materials
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16. INFLUENCE OF NOLLYWOOD ON THE DRESSING PATTERN OF STUDENTS IN NIGERIA TERTIARY I...
» Abstract The research examines the influence of Nollywood on the dressing pattern of students in Nigeria tertiary institutions using Lagos State University students, Ojo, Lagos State to know the extent at which Nollywood movie stars have influenced the dressing pattern of youth in our society. Survey research method was adopted coupled with copies of questionnaires that were administered to t...Continue Reading »
Item Type: Project Material | 65 pages | 8,357 engagements | Source: Mass Communication Projects & Research Materials
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17. INFLUENCE OF MAGGI STAR KITCHEN FAMILY SHOW IN EDUCATING WOMEN IN LAGOS ON THEIR...
» Abstract Cooking is one of the human activities because man must eat and as a result of this, Maggi Star Kitchen programme is designed by a seasoning producer with the view to make its products an household ingredient while preparing foods, it also offers platform to teach women on various food preparation. It is on this background that the research investigates the Influence of Maggi Star Kit...Continue Reading »
Item Type: Project Material | 65 pages | 4,414 engagements | Source: Mass Communication Projects & Research Materials
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18. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE AMONG UNIVERSITY...
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print media braced up to the challenges posed by the new me...Continue Reading »
Item Type: Project Material | 65 pages | 4,560 engagements | Source: Mass Communication Projects & Research Materials
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19. ATTITUDE AND PERCEPTION OF PEOPLE IN LAGOS METROPOLIS TOWARDS TRANSIT ADVERTISEM...
» ABSTRACT Advertising campaign through moving objects has long been in existence and become more very popular in this era of digital printing with digital stickers and digital devices such as car and bus mounted outdoor LED. Do people actually pay attention to such advertisement and if they do, does it influence their buying habit like others, these and some other reasons warranted this paper to st...Continue Reading »
Item Type: Project Material | 65 pages | 3,956 engagements | Source: Mass Communication Projects & Research Materials
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20. INFLUENCE OF FAMILY PLANNING RADIO PROGRAMME ON YOUNG COUPLES
» ABSTRACT Radio is one of the means to get information across the length and breadth of the society because of its flexibility in presenting health matters, no wonder this research examines the influence of family planning radio programme on young couples in Osogbo metropolis to know if programmes on family planning actually tells on their re procreation arrangement. Survey research method w...Continue Reading »
Item Type: Project Material | 65 pages | 5,399 engagements | Source: Mass Communication Projects & Research Materials
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21. ROLE OF RADIO IN PRESERVING AND MAINTAINING GBAGIR CULTURE
» Abstract This research work focused on evaluation of the role of radio in preserving and maintaining Gbagir culture focus on Nasarawa Broadcasting Service. It is shown that the role of mass media especially in promoting and propagating cultural values in our society cannot be over emphasized. The researcher adopted survey research method coupled with questionnaire was used to collect data from...Continue Reading »
Item Type: Project Material | 65 pages | 3,843 engagements | Source: Mass Communication Projects & Research Materials
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22. INFLUENCE OF MASS MEDIA CAMPAIGN ON THE MENACE OF CORRUPTION IN NIGERIA
» Abstract Corruption has deep root in Nigeria society from the family to the government quarters with effect been the unemployment, poor infrastructure, power epileptics, kidnapping, armed robbery, terrorism, oppression and numerous other. The study appraised the impact of mass media as an instrument for eradicating corruption using Nigeria Television Authority (NTA) as a case study. Without a dou...Continue Reading »
Item Type: Project Material | 65 pages | 4,611 engagements | Source: Mass Communication Projects & Research Materials
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23. APPRAISAL OF NIGERIAN YOUTH AWARENESS ON AIDS AND MEDIA RESPONSIBILITY
» Abstract The research examined the role of mass media in creating awareness on hiv/aids among youth. Findings have shown that mass media have the power to influence the feelings and attitude of people while it also help in solving social problems and challenges through educative, enlightenment and informative programmes and news coverage One can deduce from the findings that mass media play a cru...Continue Reading »
Item Type: Project Material | 65 pages | 3,689 engagements | Source: Mass Communication Projects & Research Materials
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24. THE ROLE OF MASS MEDIA IN ECONOMIC DEVELOPMENT IN NIGERIA
» Abstract The Mass Media play crucial roles in achieving developmental objectives at local, national and international level. The mass media has been recognized as an important resource for mobilizing an entire nation towards national development. Being an integral part of the social system, the mass media is a major stakeholder in the realization of sustainable development in Nigeria. However, ...Continue Reading »
Item Type: Project Material | 82 pages | 22,242 engagements | Source: Mass Communication Projects & Research Materials
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25. THE LACK OF QUALITY CONTROL AND SCIENTIFIC EVIDENCE FOR THE EFFICACY AND SAFETY ...
» CHAPTER ONEINTRODUCTION AND LITERATURE REVIEWINTRODUCTIONAlbumin, globulin, total protein, body weight and glucose are blood tests that gives information about the state of an individual’s liver. Albumins are associated with functionality. These tests can be useful in the evaluation and management of patients with hepatic dysfunction. They can be used to detect the presence of liver disease, ...Continue Reading »
Item Type: Project Material | 105 pages | 4,745 engagements | Source: Medical And Health Science Projects & Research Materials