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1. THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
» ABSTRACT The reason of this study is to know the effectiveness and impact advertising play on the success of a business organization and to observe pit falls and to make necessary improvement on the success of a business organization. Also, there is need to know the benefit and usefulness o advertising on the success of a business organization. The study identified the success of a bus...Continue Reading »
Item Type: Project Material | 50 pages | 4,942 engagements | Source: Mass Communication Projects & Research Materials
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2. ROLE OF PUBLIC RELATIONS IN NON COMMERCIAL ORGANIZATION
» For many non commercial organizations, public relations, whether to recruit volunteers, publicize an event, or commemorate organizational milestones, is a scary, if not foreign, task. In most situations employees at non commercial organizations know their programmes, the communities they serve, and are knowledgeable about the organization’s target social issues, but do not how to perform publ...Continue Reading »
Item Type: Project Material | 50 pages | 4,567 engagements | Source: Mass Communication Projects & Research Materials
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3. THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER GOODS
» CHAPTER ONE INTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The em...Continue Reading »
Item Type: Project Material | 50 pages | 4,429 engagements | Source: Mass Communication Projects & Research Materials
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4. THE IMPACT OF GRAPHIC PRESENTATION IN NEWSPAPER PRODUCTION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Graphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will significantly alter the consumer’s attitude toward the framed issue. Graphic presentation is not just doing any drawing you like. There are conventions and vari...Continue Reading »
Item Type: Project Material | 50 pages | 4,834 engagements | Source: Mass Communication Projects & Research Materials
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5. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA
» ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interrup...Continue Reading »
Item Type: Project Material | 50 pages | 4,319 engagements | Source: Mass Communication Projects & Research Materials
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6. INFLUENCE OF MOBILE PHONE USAGE ON CONVENTIONAL TOOLS AMONGST UNDERGRADUATE STUD...
» Abstract The study seeks to investigate the influence of mobile phone usage on conventional tools by undergraduate students of Delta State University Abraka. The study adopted Technology Acceptance Model as theory. The survey design was used to carry out the research and 120 questionnaires were administered to students. Undergraduate students always use mobile phone for more than two activit...Continue Reading »
Item Type: Project Material | 50 pages | 6,546 engagements | Source: Mass Communication Projects & Research Materials
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7. THE ROLE OF PUBLIC RELATIONS IN IMAGE AND CRISIS MAGANEMENT
» ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the pattern of public engagement by public relation officers. The research adopted uses and gratifications theory of mass communication. A total of 180 copies of the questionnaires were admi...Continue Reading »
Item Type: Project Material | 50 pages | 5,498 engagements | Source: Mass Communication Projects & Research Materials
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8. THE PLACE OF SOCIAL MEDIA IN THE PRACTICE OF PUBLIC RELATIONS IN HIGER INSTITUTI...
» ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the pattern of public engagement by public relations department. The research adopted uses and gratifications theory of mass communication. A total of 180 copies of the questionnaires were a...Continue Reading »
Item Type: Project Material | 50 pages | 5,228 engagements | Source: Mass Communication Projects & Research Materials
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9. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAG...
» Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of consumers in Warri metropolis towards Omo deterge...Continue Reading »
Item Type: Project Material | 50 pages | 5,360 engagements | Source: Mass Communication Projects & Research Materials
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10. THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOU...
» ABSTRACT This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State. In handling the study, four (4) research questions were put forward and they includes; what are the impacts of television advertisement on the sales and promotion of peak milk product? What is the extent to which television advertisement influences consumer to buying o...Continue Reading »
Item Type: Project Material | 50 pages | 5,907 engagements | Source: Mass Communication Projects & Research Materials
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11. THE EXAMINATION OF THE LEVEL OF NEWS COMMERCIALIZATION IN MEDIA ORGANIZATION
» ABSTRACT The Mass media in any society are regarded as the purveyors of national cultures which they transmit from generation to generation. One of the means through which this activity is carried out is by the news gathering and dissemination function of the mass media. In a situation where news selection and presentation is based on material gratifications instead of public goals and inter...Continue Reading »
Item Type: Project Material | 50 pages | 5,220 engagements | Source: Mass Communication Projects & Research Materials
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12. PERCEPTION OF NEWSPAPER READERS OF NEWSPAPER POLITICAL ADVERTISEMENT
» Abstract The study examines readers’ perception of newspapers political advertisement. Political campaigns go for projecting ideas, canvassing of support and exhibiting candidates and manifesto in publicity towards the objective. Publicity for rallies and campaigns can be done with posters, flyers, banners, radio, television and newspaper. Media coverage of campaigns is important as the re...Continue Reading »
Item Type: Project Material | 50 pages | 5,050 engagements | Source: Mass Communication Projects & Research Materials
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13. PERCEPTION OF GUBERNATORIAL NEWSPAPER ADVERTISEMENTS IN THE 2015 ELECTION BY THE...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The term newspaper advertising refers to publicity made in the form of paper, newsprint on a daily or weekly basis. It also refers to a serial publication containing news and other informative articles. It is usually printed on relatively inexpensive, low grade paper such as newsprint. The news organizations that publishnew...Continue Reading »
Item Type: Project Material | 50 pages | 4,165 engagements | Source: Mass Communication Projects & Research Materials
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14. THE IMPACT OF ADVERISEMENT REVENUE ON MEDIA SUSTANABILITY
» ABSTRACT The study investigated the impact of advertising on media sustainability using the Guardian newspaper as case study, since newspaper depend revenue from advertisement to run the organization. The study adopted the gatekeeper theory of mass communication. It used the content analysis to generate information. The findings show that advertising has not only become an integral part of m...Continue Reading »
Item Type: Project Material | 50 pages | 4,380 engagements | Source: Mass Communication Projects & Research Materials
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15. MANAGING CRISIS ON SOCIAL MEDIA PLATFORM
» ABSTRACT This study examined managing crisis on social media platform an exploratory study of MTN NCC Crisis. Five research questions was posed by the study, they includes include; How did MTN manage the NCC crisis? What is the impact of using social media in resolving crisis? How effective is the use of social media in resolving crisis? What caused the MTN? NCC crisis and what were the stra...Continue Reading »
Item Type: Project Material | 50 pages | 5,658 engagements | Source: Mass Communication Projects & Research Materials
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16. THE IMPACT OF TELEVISION ON THE LEARNING HABITS OF PRIMARY SCHOOL CHILDREN
» ABSTRACT Television has been an instrument of learning. Its roles cannot be underestimated for children, who are developing learning habit in school and at home. This research project examined the influence of television on children learning habit in Agbor. Instrument of data gathering uses sampling techniques. Sample size for the study was one hundred and eighty participants and the result ...Continue Reading »
Item Type: Project Material | 50 pages | 5,272 engagements | Source: Mass Communication Projects & Research Materials
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17. EFFECT OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF STUDENTS
» Abstract The study investigated the effect of social media on the academic performance of students in delta state university Abraka, to which four major questions serve as a guide. The survey design for the study was based on the used of 16 item questionnaire, distributed to 130 respondents in delta state university. The derived were analyzed with simple percentage. The study find out that r...Continue Reading »
Item Type: Project Material | 50 pages | 5,155 engagements | Source: Mass Communication Projects & Research Materials
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18. ASSESSMENT OF THE ROLE OF SOCIAL MEDIA IN RAISING AWARENESS ABOUT DOMESTIC VIOLE...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study For sometimes in the Nigerian society now, there has been shocking news of domestic violence in every nook and crannies of the country. If the news is not about the report about cultism, prostitution, baby making factories trending the nooks and crannies of the country, it may be about a husband, killing the wife and vice versa. I...Continue Reading »
Item Type: Project Material | 50 pages | 8,208 engagements | Source: Mass Communication Projects & Research Materials
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19. CONTRIBUTIONS OF VANGUARD NEWSPAPER TO THE DEVELOPMENT OF DEMOCRACY DURING THE 2...
» ABSTRACT The contributions of Newspaper report of the vanguard newspaper on the development of democracy in Delta State during 2015 election cannot be overemphasized. This is due the close relationship between politics and mass media since inception of Nigeria political development. The study used the content analysis and the survey research design. Fifty publications were used as sample siz...Continue Reading »
Item Type: Project Material | 50 pages | 4,276 engagements | Source: Mass Communication Projects & Research Materials
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20. AN EVALUATION OF MASS MEDIA INFLUENCE ON LIFESTYLE OF YOUTHS
» Abstract Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mass media also include the organizations which control these technologies.In the context of the increasing incidence of HIV/AIDS, researc...Continue Reading »
Item Type: Project Material | 50 pages | 6,547 engagements | Source: Mass Communication Projects & Research Materials
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21. THE ROLES OF THE MASS MEDIA IN THE FIGHT AGAINST RELIGIOUS CRISIS
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Almost in all societies of the world, religion has become a key index that catapults the socio economic, cultural and political structures either for good or for bad. Like any multi cultural society, Nigeria has a number of religious movements and prac...Continue Reading »
Item Type: Project Material | 50 pages | 6,920 engagements | Source: Mass Communication Projects & Research Materials
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22. THE EFFECTS OF OWNERSHIP ON PROFESSIONALISM IN THE BROADCAST INDUSTRIES
» CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the study The term mass media according to the definition given by Head and Sterling (1982:22), “mass media are those means of communication that use technology to reach large parts of the population almost simultaneously with the kind of news and entertainment that ordinary people can afford to pay”. According t...Continue Reading »
Item Type: Project Material | 50 pages | 4,296 engagements | Source: Mass Communication Projects & Research Materials
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23. SMARTPHONE USAGE AND SOCIAL INTERACTION AMONG STUDENTS
» ABSTRACT The study examined smartphone usage and social interaction among students of the faculty of social sciences, Delta State University. Technology Acceptance Model (TAM) served as the theoretical framework of the study. Four research questions were raised to guide the study. Questionnaire was used to illicit responses from one hundred and eighty six respondents on how they use their sm...Continue Reading »
Item Type: Project Material | 50 pages | 6,679 engagements | Source: Mass Communication Projects & Research Materials
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24. AUDIENCE PERCEPTION ON TELEVISION PROGRAMMES ON GLOBAL WARMING
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The programmes department of the broadcast media is saddled with the responsibility of initiating and presenting programmes that revolve around the functions of the mass media. Some of the functions of the mass media as can be recalled are surveillance, education, correlation of facts, transmission of cultural heri...Continue Reading »
Item Type: Project Material | 50 pages | 4,798 engagements | Source: Mass Communication Projects & Research Materials
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25. INFLUENNCE OF EDUCATIONAL BROADCASTING ON ACADEMIC PERFORMANCE SECONDARY SCHOOL ...
» Abstract The study investigated the influence of educational broadcasting on academic performance of secondary school study in Abraka. The broadcast media has immediacy capabilities by presenting educational programmes in such a connecting cord binding students with the producers of the programme with passionate experience. The study adopted the theory Use and Gratification. The study used s...Continue Reading »
Item Type: Project Material | 50 pages | 5,737 engagements | Source: Mass Communication Projects & Research Materials