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1. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PRO...
» ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need...Continue Reading »
Item Type: Project Material | 50 pages | 6,152 engagements | Source: Marketing Projects & Research Materials
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2. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
» ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2. To determine the Impact of promotional strategies...Continue Reading »
Item Type: Project Material | 50 pages | 8,172 engagements | Source: Marketing Projects & Research Materials
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3. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR
» ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s products and since it is generally believed that marketing strategy affects the co...Continue Reading »
Item Type: Project Material | 50 pages | 4,509 engagements | Source: Marketing Projects & Research Materials
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4. THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the job that should be handled by experts in the fi...Continue Reading »
Item Type: Project Material | 50 pages | 5,420 engagements | Source: Marketing Projects & Research Materials
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5. EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS
» ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was comp...Continue Reading »
Item Type: Project Material | 50 pages | 4,533 engagements | Source: Marketing Projects & Research Materials
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6. AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERM...
» ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs programmme in Enugu state. This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Enugu State. ...Continue Reading »
Item Type: Project Material | 50 pages | 4,965 engagements | Source: Marketing Projects & Research Materials
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7. PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA
» ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communicatio...Continue Reading »
Item Type: Project Material | 50 pages | 4,913 engagements | Source: Marketing Projects & Research Materials
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8. MARKETING OF BANKING AND FINANCIAL SERVICE
» ABSTRACT Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters. Chapter one contains a discus...Continue Reading »
Item Type: Project Material | 50 pages | 4,445 engagements | Source: Marketing Projects & Research Materials
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9. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY
» ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. In order to carryout the study, t...Continue Reading »
Item Type: Project Material | 50 pages | 5,757 engagements | Source: Marketing Projects & Research Materials
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10. THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES
» ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. The data neede...Continue Reading »
Item Type: Project Material | 50 pages | 5,253 engagements | Source: Marketing Projects & Research Materials
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11. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
» ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvit...Continue Reading »
Item Type: Project Material | 50 pages | 8,505 engagements | Source: Marketing Projects & Research Materials
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12. PUBLIC RELATIONS AND INTERNATIONAL MARKETING
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We all believe in communication. We keep saying so. We also say that any management which endorses good communications in – house, and externally is enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or paint of view escapes the researcher. As Henry James put it “it must be pa...Continue Reading »
Item Type: Project Material | 50 pages | 7,660 engagements | Source: Marketing Projects & Research Materials
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13. EFFECITVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
» ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant...Continue Reading »
Item Type: Project Material | 50 pages | 4,394 engagements | Source: Marketing Projects & Research Materials
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14. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
» ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. �...Continue Reading »
Item Type: Project Material | 50 pages | 4,387 engagements | Source: Marketing Projects & Research Materials
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15. THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies that, its negligence could spell down for companies. Generally speaking, companies exist t...Continue Reading »
Item Type: Project Material | 50 pages | 5,549 engagements | Source: Marketing Projects & Research Materials
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16. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies. G...Continue Reading »
Item Type: Project Material | 50 pages | 0 engagements | Source: Marketing Projects & Research Materials
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17. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS)
» ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious t...Continue Reading »
Item Type: Project Material | 50 pages | 4,647 engagements | Source: Marketing Projects & Research Materials
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18. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »
Item Type: Project Material | 50 pages | 4,140 engagements | Source: Marketing Projects & Research Materials
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19. PROBLEM AND PROSPECTS OF RETAIL MAKETING
» ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore rev...Continue Reading »
Item Type: Project Material | 50 pages | 4,394 engagements | Source: Marketing Projects & Research Materials
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20. THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR PROFITABILITY
» ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit derivable from marketing research. The data also sho...Continue Reading »
Item Type: Project Material | 50 pages | 5,635 engagements | Source: Marketing Projects & Research Materials
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21. THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS
» ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »
Item Type: Project Material | 50 pages | 5,072 engagements | Source: Marketing Projects & Research Materials
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22. IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY
» ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »
Item Type: Project Material | 50 pages | 5,454 engagements | Source: Marketing Projects & Research Materials
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23. PREPARATION OF SOAP USING DIFFERENT TYPES OF OILS AND EXPLORING ITS PROPERTIES
» ABSTRACT Soaps are the sodium salts or potassium salts of stearic acids or any other fatty acids. They are prepared by the saponification process, which is, reacting the oil which contain triglycerides with caustic soda (NaOH) to give the soap. However different oils have different composition of fatty acids which are responsible for different properties of soaps made out of them. In the pre...Continue Reading »
Item Type: Project Material | 50 pages | 0 engagements | Source: Chemical Engineering Projects & Research Materials
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24. THE REFURBISHMENT OF TEMPERATURE CONTROL APPARATUS
» ABSTRACT A temperature control apparatus an “Armfield model was refurbished. The methodology employed were to detect the pulty parts of the equipment especially in the sump where leakages were observed. In the repair, the water in the sump was drained off, corrosion and rusting in the tank were scraped off, the sump was washed and allowed to dry. A homogenous mixture of crown filler ...Continue Reading »
Item Type: Project Material | 50 pages | 8,596 engagements | Source: Chemical Engineering Projects & Research Materials
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25. PRODUCTION OF CRUDE OIL-DRILLING PROCESS
» ABSTRACT The tremendous (large) demand of some petroleum fractions in our modern world today has drive some professionals (experts) in oil sectors into exploration and drilling operation which is aimed at locating the mineral oil deposit and extracting it from beneath the earth surface with aid of some vital exploration techniques and drilling machine (ng) on which dri...Continue Reading »
Item Type: Project Material | 50 pages | 0 engagements | Source: Chemical Engineering Projects & Research Materials