Home » Marketing » THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS

THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,098 times

Delivery: Within 24 hours

ABSTRACT

Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has been “treated right”. It may be astonishing to note that: the reason why large percentage of customers change suppliers may have less or nothing to do with the quality of the product or service. It was because customers feel “the company did not seem to care and did not communicate with them. They feel they were being taken for granted”. The first thing the complaint is looking for is a sympathetic ear.

Handling complaints is probably the most common form of customer care problem and there is a standard procedure for dealing with it. May customers see the way an organization handles the complaint as the test of commitment to the things being practiced and preached about customer care.

The major objective of this work is to establish the relevance of customer complaints and how services companies have fared or failed in handling customers’ complaints. In order to achieve the above aims MTN Nigeria was used as a case study. Research questionnaires were designed and administered.

Hypotheses tested were on the significance of:

The benefits accruable from proper customer complaint handling and good customer relations.

The findings of the research were presented in narrative and tabular forms, using simple percentage (%) and tested by chi-square (x2) and proportions methods.

The findings of the study revealed that there are significant differences in the operation, benefits and perception of customer complaints handling service oriented companies in Nigeria.

This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
Assignments
Business Plans
e-Books
Journals
Project Materials
Proposals
Seminar Reports
Term Papers

Delivery: Within 24 hours

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

What's your project topic?

Comment on Facebook:

See More Marketing Final Year Research Project Topics & Materials In PDF & Doc | iproject

More Project Material Departments