Home » Marketing » STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANK...

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 4,646 times

INSTANT PROJECT MATERIAL DOWNLOAD

Concept of Marketing Strategies
A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve competitive edge or advantage over rival companies. This are mostly done through advertising, promotion, distribution and where applicable, customer servicing (Nymous,2006).

Marketing strategy must focus on delivering greater value to customers and the firms at a lower cost. However, qualifying the return on investment from marketing expenditure on activities such as advertising, promotion and distribution is one of the most complex issues facing decision markers. Marketing performance is central to success in today’s fast moving competitive marketing (Egbe 2010).

Strategic Marketing Models
Marketing participant often employ strategic models and tools to analyze marketing decisions. Many of the models and approaches of marketing reflect the overall corporate mission of the organization (Robertson, 2009).
The models and processes that are often employed in the development of marketing strategy can be divided into three sets of models: market opportunity and business strength analysis, the added strategic marketing dimension, objectives and strategy generation and evaluation of process (lilen, 2007).
However Paula (229) opined that strategy models of marketing include management science models and less traditional process models which apply to the generation, evaluation and selection of the strategic option at (1) the product/market level: (2) the strategic – business – unit level: and (3) the corporation level ( which can include a number of strategic business units (Lawal, 2007).

This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
Assignments
Business Plans
e-Books
Journals
Project Materials
Proposals
Seminar Reports
Term Papers

DOWNLOAD THIS PROJECT MATERIAL NOW!

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

What's your project topic?

Comment on Facebook:

See More Marketing Final Year Research Project Topics & Materials In PDF & Doc | iproject

More Project Material Departments