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APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA
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Delivery: Within 24 hoursTABLE OF CONTENTS
Title Page -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â i
Declaration Page     -      -      -      -      -      -      -      -      ii
Approval Page -      -      -      -      -      -      -      -      -      iii
Dedication      -      -      -      -      -      -      -      -      -      iv
Acknowledgement   -      -      -      -      -      -      -      -      v
Abstract  -      -      -      -      -      -      -      -      -      -      vi
Table of content      -      -      -      -      -      -      -      -      vii
CHAPTER ONE Introduction
1.0Â Â Â Background of the study -Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â Â Â Â Â Â Â Â Â -Â Â Â Â Â Â 1
- Historical background of the case study -Â Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 4
- Statement of General Problems       -      -      -      -      -      5
- Objectives of the study    -      -      -      -      -      -      6
-  Significance of the Study       -      -      -      -      -      -      7
- Research Questions-Â Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 7
- Scope of the Study  -      -      -      -      -      -      -      8
- Limitation of the Study-Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 8
CHAPTER TWO - Literature Reviews
2.0Â Â Introduction -Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 9
2.1Â Â Â Marketing-Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 10
2.2Â Â Â Â Basic Concepts of Marketing-Â Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 12
2.3Â Â Â The Rapid Adoption of Marketing Concept-Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 19
2.4Â Â Â Â Channels of Distribution-Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 20
2.5Â Â Â Â Types of Goods-Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â Â Â Â Â Â Â 21
2.6Â Â Â Â Channels for Industrial Goods-Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 23
2.7Â Â Â Â Â Channels for Consumer Goods-Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 23
2.8Â Â Â Â Â Factors Determining the Choice of Channels-Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 24
2.9Â Â Â Â Â Importance of Marketing Concepts in Marketing- -Â Â Â Â Â Â 24
2.10   The Impediments of the Application of the Marketing                                        Â
concepts-Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 27
2.11Â Â Â Summary of the Chapter-Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 31
CHAPTER THREE - Research Methodology
3.0  Introduction    -      -      -      -      -      -      -      -      33
3.1  Research Methodology    -      -      -      -      -      -      33
3.2Â Â Area of the Study-Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 33
3.3  Population of the study   -      -      -      -      -      -      34
3.4  Sample Size and Sample Technique       -              -      -      34
3.5  Method of Data Collection      -      -      -      -      -      -      34
3.6Â Â Â Validity and Reliability of Instrument-Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 34
3.7Â Â Â Administration of the Instrument-Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 35
3.8Â Â Â Method of Data Analysis-Â Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 35
CHAPTER FOUR - Presentation and Analysis of data
4.0  Introduction    -      -      -      -      -      -      -      -      36
-  Presentation of Data     -      -      -      -      -      -      36
- Major Findings-Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 40
- Discussion and Summary of Findings-Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 41
CHAPTER FIVE - Summary, conclusion and Recommendation
- Introduction-Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 43
- Summary -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 43
- Conclusion     -      -      -      -      -      -      -      -      45
- Recommendations-Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 45
Bibliography -Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 47
Appendix -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â -Â Â Â Â Â Â 48
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