• Advertising can reach masses of geographically dispersed buyers at a low cost per expire for example, tv advert  can reach huge audiences.
• Beyond its reach, large scale advertising by a seller say, something positive about the seller size, popularity and success.
• Because of advertising public nature, consumer, tend to view advertised products as standard and legitimale – buyers know that purchasing the product will be understood and accepted publically.
• Advertising enables the sellers to repeat a message many times, and its lets the buyer receive and compare the massages of serious competitors.
• Advertising is also very expensive in nature and allowing the company to dramatise its products through the artful use of print, sound and colour.
• On the other hand, advertising can be used to build up a long – term image for a product (such as cola – cola advertising).

• It involve personal interaction between two or more people, so each person can observe the other needs and characteristics and make quick adjustment.
• Personal selling also allows all kinds of relationship to spring up, ranging from a matter – of fact selling relationship to a deep personal friendship. The effective sales person keeps the customer interest of heart in order to build a long – term relationship.
• Finally, with personal selling the buyer usually feels a greater need to listen and respond, even if the response is a polite “ no thank youâ€

• They attract consumer attention and provide information that may lead to purchase.
• They offer strong incentive to purchases by providing inducements or contributions that give additional values to consumer.
• Moreover, sale promotion invite and reward quick s response. Where as advertising say ‘buy our product? Sales promotion offers incentive to consumers to buy  it now.

•    Public relation believable: news stories feature and event seen   

•     Public relation can reach many prospects who avoid sales person’s and advertisement since the message get to the buyers as ‘news’ rather than as a sales directed communication .
•    An, like advertising, public relation can dianatise a company or product. The body shop is one of the few international companies that have used public relation  as a more effective alternative to mass tv. Advertising

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