» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The Nigerian home video industry, without doubts, has become a phenomena in Nigeria. Home films, widely known as Nollywood, have become household fixtures in social contexts(Haynes, & Okome, O. 2000). Many broadcast stations now show them as p…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Since the advent of home video movies on the Nigerian entertainment scene in the late eighties, it has become a widespread form of family home entertainment as well as providing a lucrative source of livelihood for a good number of movie makers, s…Continue Reading »
» ABSTRACT The broad objective of the study is to examine examine the effects of public relations on organization using Zenith Banks in Anambra State as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants for th…Continue Reading »
» EVALUATION OF ACCEPTANCE AND ADOPTION OF HEALTH CARE INFORMATION ON TWITTER BY UNIVERSITY STUDENTS CHAPTER ONE INTRODUCTION 1.1 Background of the study The internet, or more especially the websites on the World Wide Web, is always evolving due to technical advancements. As a result, has…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study It is common knowledge that the most effective way to promote awareness is through the media, where useful information may be conveyed to thousands of people in a certain area from a reliable source. In other words, newspapers, rad…Continue Reading »
» MASS MEDIA MALARIA MESSAGES AND ITS IMPACT ON THE USE OF INSECTICIDE TREATED BED NETS AMONG RESIDENTS OF ABIA STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Malaria has been a source of concern across the world, particularly in Nigeria owing its surrounding of tropical habitat. In 20…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The fulfillment of specific communication demands is critical to society's continued survival. These requirements according to Baran S. and Davis, D. (2012) existed long before Johann Gutenberg invented the printing machine and Samuel…Continue Reading »
» (A STUDY OF OBAFEMI AWOLOWO UNIVERSITY, ILE IFE, OSUN STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people's lives. It …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Social media has long been recognized as a mode of human connection in which people produce, share, and/or exchange information and ideas in virtual communities and networks. The growing popularity of social media platforms has resulted in t…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The telecommunications (telecom) market is a part of the information and communication technology industry. The market is primarily engaged in operating and providing access to facilities for the transmission of voice, data, text and video (Busines…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the study Social media is the term often used to refer to new forms of media that involve interactive participation. Often the development of media is divided into two different ages, the broadcast age and the interactive age. In the broadcast age, media wer…Continue Reading »
» IMPACT OF TWITTER BAN ON ELECTRONIC MEDIA IN NIGERIA ( A CASE STUDY OF ARISE TV AND CHANNELS TV) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Electronically, the entire planet is linked. Streaming media, such as radio, television, cable, satellite, and streaming, transmit and receive millions…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Social media, over the years, has been described as a means of interaction between people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The increasing popularity of social media platfo…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The Covid 19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid 19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initially…Continue Reading »
» SOCIAL MEDIA AND THE MANAGEMENT OF COVID 19 INFORMATION IN PORT HARCOURT CHAPTER ONE INTRODUCTION 1.0 Background of the study The unfolding of the COVID 19 pandemic has demonstrated how the spread of misinformation, amplified on social media and other digital platforms, is proving to be as …Continue Reading »
» THE ROLE OF TELEVISION IN EDUCATING THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE SPREAD OF CORONA VIRUS IN NIGERIA CHAPTER ONE INTRODUCTION 1.0 Background of the Study At the instance of any outbreak of diseases in a country, it is the responsibility of the government through …Continue Reading »
» TABLE OF CONTENT Abstract CHAPTER ONE INTRODUCTION 1.1 Background Of Study 1.2 Statement Of The Problem 1.3 Objectives Of The Study 1.4 Research Questions 1.5 Hypothesis 1.6 Significance Of The Study 1.7 Scope Of The Study 1.8 L…Continue Reading »
» ABSTRACT This study was carried out to evaluate the benefits of broadcasting in improving adult literacy in Lagos state. Broadcasting medium such as radio and television are meant to disseminate audio and video signal, messages, information or programs to wide range of audience. Radio and television…Continue Reading »
» ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement and music, advertisers are able …Continue Reading »
» ABSTRACT This research work empirically explored the perception of mass media as tools for sensitizing rural dwellers about infectious epidemic: a case study of corona virus in Nigeria. The objectives of this study were to examine the level of COVID 19 media awareness to the rural populace in Oyo st…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1Background of the study The adage of Henry Ford does no longer apply anymore. Remember his famous statement: “you can have any color car you want as long as it’s black” which is related to the start of the industrialization era in the twentieth century when He…Continue Reading »
» ABSTRACT The 21st century can be described as the age of information technology. Technology runs almost all human endeavours. In recent times, Hate speeches have swerved from the use of traditional word of mouth to the use of social media. One of the major challenges of electioneering in the 21st ce…Continue Reading »
» CHAPTER ONE INTRODUCTION GENERAL BACKGROUND OF THE STUDY Journalism plays an important role in the successful dissemination of information. The impetus behind the emergence of journalism on the scene was to create and improve the availability of public knowledge about a topic or case. This develo…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advancement in computer technology has led to many innovations especially with the advent of the Internet. The proliferation of the Internet is changing different sectors in the world, the media industry inclusive. One of the innovat…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Nigerian telecommunication industry has evolved into a competitive sphere as operators endeavour to entreat and win customers through various sales promotion strategies. Owing to this, it is a common phenomenon for organisations to bom…Continue Reading »
