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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION

  » A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out further ...Continue Reading »

  Item Type: Project Material |  67 pages |  9,159 engagements | 

• 2. THE IMPACT OF RADIO BROADCAST IN IMPROVING THE EDUCATIONAL SYSTEM IN NIGERIA

  » (A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME) ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self improvement with the available resources. In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the Poly Air Programme of E...Continue Reading »

  Item Type: Project Material |  67 pages |  13,066 engagements | 

• 3. THE EFFECTIVENESS OF TELEVISION IN THE POLITICAL DEVELOPMENT OF RURAL AREAS IN N...

  » ABSTRACT This study is geared towards finding out the effective of television in political development of rural areas on Nigeria with special reference to Enugu East local government area were studies. The importance media of mass communication is university acknowledges the use television is limited because of some factors that militate against its full utilization, such as high cost of televisio...Continue Reading »

  Item Type: Project Material |  60 pages |  6,784 engagements | 

• 4. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

  » ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the limitations and the scope of the study was also tested in this chapter. Chapter two described the theoretical fram...Continue Reading »

  Item Type: Project Material |  90 pages |  6,816 engagements | 

• 5. AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN ...

  » AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and neglected. Women have been relegated to the backgro...Continue Reading »

  Item Type: Project Material |  66 pages |  8,156 engagements | 

• 6. THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO RELIGIOUS CRISIS IN NIGERIA

  » ABSTRACT The researcher examines the effects of broadcast media campaign against ethno religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the research design to elicit reliable opinion from a known sample of the population based on Taro Yamane formula and the 2006...Continue Reading »

  Item Type: Project Material |  93 pages |  8,563 engagements | 

• 7. THE ATTITUDE OF TOP MANAGEMENT TOWARDS PUBLIC RELATIONS FUNCTION

  » (A CASE STUDY OF ANAMCO PLC., ENUGU) ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work. and the library research and sample survey methods of research were used in this study. Among nine(9) questionnaires sent out, they w...Continue Reading »

  Item Type: Project Material |  71 pages |  6,538 engagements | 

• 8. AN ANALYSIS OF NEWSPAPER READERSHIP PATTERN AMONG THE YOUTHS

  » (A CASE STUDY OF I.M.T STUDENTS) ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the extent of reading h...Continue Reading »

  Item Type: Project Material |  105 pages |  12,603 engagements | 

• 9. THE EFFECT OF MASS MEDIA CAMPAIGN ON FAMILY PLANNING

  » A CASE STUDY OF RESIDENTS OF ENUGU ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of ...Continue Reading »

  Item Type: Project Material |  66 pages |  9,739 engagements | 

• 10. POWER INTERRUPTIONS AND BROADCASTING MEDIA PROGRAMMES IN ENUGU

  » CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the social and economic life of the television viewers / Radio listeners. To ensure that adequate and appropriate data w...Continue Reading »

  Item Type: Project Material |  93 pages |  6,073 engagements | 

• 11. THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION

  » (A CASE STUDY OF IJAW/ITSEKIRI CRISIS) ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date. Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution. The first chapter contains the introduction,...Continue Reading »

  Item Type: Project Material |  54 pages |  10,733 engagements | 

• 12. AN APPRAISAL OF NIGERIAN MEDIA AS AN INSTRUMENT FOR ERADICATING CORRUPTION

  » (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI CORRUPTION CRUSADE). ABSTRACT This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti corruption Crusade (A case study of the federal Radio operation of Nigeria) The objective of this work among other things was to find out the problems that fo...Continue Reading »

  Item Type: Project Material |  59 pages |  7,910 engagements | 

• 13. THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT ...

  » THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager co...Continue Reading »

  Item Type: Project Material |  73 pages |  10,044 engagements | 

• 14. AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME

  » : (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast. Therefore, advertising agencies s...Continue Reading »

  Item Type: Project Material |  83 pages |  8,558 engagements | 

• 15. THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS

  » THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”. Indeed, while the advertising business was viewed as particularly American Institution in the first half of this country, that is certainl...Continue Reading »

  Item Type: Project Material |  85 pages |  8,671 engagements | 

• 16. THE ROLE OF THE MEDIA IN THE POLITICAL DEVELOPMENT OF NIGERIA

  » ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine the roles which the mass media has played towards the...Continue Reading »

  Item Type: Project Material |  63 pages |  35,317 engagements | 

• 17. THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS

  » (A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced people’s ch...Continue Reading »

  Item Type: Project Material |  54 pages |  8,369 engagements | 

• 18. PROBLEMS OF BROADCASTING MEDIA IN ADVERTISING PROCESS

  » (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE, ENUGU) ABSTRACT The aim of this research to study the problems of broadcasting media in the advertising process. To carry out this study in a three research question were formulated. In carrying out the study, I designed questions from each of the three research questions. Each research question attract four question in the questionnaire was desig...Continue Reading »

  Item Type: Project Material |  89 pages |  6,579 engagements | 

• 19. AN APPRAISAL OF PRESS FREEDOM IN NIGERIA UNDER CIVILIAN RULE

  » (A CASE STUDY OF OLUSEGUN OBASANJO REGIME 1999 – 2004) ABSTRACT This topic of research, “An Appraisal of Press Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporary Nigeria which has embraced democracy and has been nurturing it for five years after almost thirty years if military dictatorship or domina...Continue Reading »

  Item Type: Project Material |  81 pages |  13,746 engagements | 

• 20. THE EFFECT OF BILLBOARD ADVERTISING IN PRODUCT PROMOTION

  » (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis. To do this, we used survey research method to elicit the desired information from the sample produce. In this work we started the research problem, set the objective and significance of the study, communicated the research questionn...Continue Reading »

  Item Type: Project Material |  87 pages |  10,740 engagements | 

• 21. POWER INTERRUPTIONS AND BROADCASTING MEDIA PROGRAMMES IN ENUGU

  » : CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the social and economic life of the television viewers / Radio listeners. To ensure that adequate and appropriate data...Continue Reading »

  Item Type: Project Material |  93 pages |  6,372 engagements | 

• 22. NIGERIAN HOME MOVIES AND INFLUENCES ON IGBO CULTURE

  » ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to serve as reference material for future researchers in the field of home movie production and mass co...Continue Reading »

  Item Type: Project Material |  73 pages |  8,807 engagements | 

• 23. PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION

  » (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU). ABSTRACT This thesis, (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities...Continue Reading »

  Item Type: Project Material |  110 pages |  10,037 engagements | 

• 24. THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCO...

  » THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE). ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective, subordinate to major actors in most television advertis...Continue Reading »

  Item Type: Project Material |  81 pages |  6,680 engagements | 

• 25. THE EFFECT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

  » (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated the research question...Continue Reading »

  Item Type: Project Material |  82 pages |  13,704 engagements |