08168958821
Impact of television advertising on etisalat market audience
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 59 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,263 times
Delivery: Within 24 hoursAbstract
The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate with different demography of audiences of the Etisalat company and the appropriate media to use.
This work also helps Etisalat mobile company to know the need of their customer and how to satisfy them, this research work helps Etisalat company to know if the people of Owerri are exposed to their TV commercials or not. Many literary works and concepts were reviews. The questionnaire approach was also employed to ensure that varying and various shades of opinion about the subject of the research were obtained. One hypothetical question was formulated and tested using the chi-square technique at 0.05% probability level for appropriate inferences. This therefore is a research work that breaks down the effect of television advertisement on Etisalat market audience with particular reference on the Owerri metropolis, Imo state
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 1,237 engagements |
- 2.
THE ROLE OF MASS MEDIA IN INFORMING THE PUBLIC ON HERDSMEN ACTIVITIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background Of Study Mass media is a technology that aims to meet a large number of people. It is the most popular...More »
Item Type: Project Material | 56 pages | 593 engagements |
- 3.
AN EVALUATION OF THE ROLE OF TELEVISION MEDIA IN THE CULTURAL PROMOTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human survival and civilization are fundamentally based on culture, and this reflects in its d...More »
Item Type: Project Material | 54 pages | 1,210 engagements |
- 4.
AN ANALYSIS OF THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS DISSEMINATION BY BROADCAST MEDIA IN ABUJ...
CHAPTER ONE: INTRODUCTION Background of the Study The mass media are tools for mass communication that have unique responsibilities to keep memb...More »
Item Type: Project Material | 54 pages | 1,550 engagements |
- 5.
AN ASSESSMENT OF PUBLIC PERCEPTION ON THE ROLE OF MASS MEDIA IN THE CAMPAIGN AGAINST CHILD
LABOUR IN NIGERIA SOCIETY CHAPTER ONE INTRODUCTION 1.1 Background of the study The media, especially with regard to children, is a potent too...More »
Item Type: Project Material | 54 pages | 1,433 engagements |
- 6.
INFLUENCE OF NEWS BLOGGING ON JOURNALISM
ABSTRACT This study was carried out to examine the influence of news blogging on journalism: an assessment of student perception. the study ...More »
Item Type: Project Material | 54 pages | 1,753 engagements |