» Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase a…Continue Reading »
» Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages even to the illiterates. Findings show that graphics draw the attentio…Continue Reading »
» CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS CHAPTER ONE INTRODUCTION 1.1 Background of the Study Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers…Continue Reading »
» INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1 Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a prod…Continue Reading »
» THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wright Warner and Winter for example defined advertising as “controlled id…Continue Reading »
