Home » Mass Communication » Influence of advertising messages on consumer patronage of ariel detergent
Influence of advertising messages on consumer patronage of ariel detergent
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 52 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 6,758 times
INSTANT PROJECT MATERIAL DOWNLOADAbstract
The main purpose of this study is to find out the influence of advertising messages on consumer patronage of ariel detergent. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of ariel detergent? The findings revealed that advertising has great influence on he respondents purchase of ariel detergent. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.
CHAPTER ONEINTRODUCTION 1.1 Backgroundof theStudy
Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a product or seek for services. This is why scholars like Hark and O‟ Connor in Eluwa, (1999), define advertising as the action of calling something to the attention of the public especially by paid announcement. This definition is similar to Frank Jefkin‟s definition cited in Eluwa, (1999), as the means by which we make known what we want to sell or buy. But it is limited from the angle of the media of communication. However, advertising has always been defined by other different scholars in their own perspectives. According to Bovee and Arens (1992, p.7), advertising is a “non personal communication of information usually paid for and usually persuasive in nature about products (goods and services) or ideas by identified sponsor through various media. Wikipedia, sees advertising as “a form of communication used to encourage or persuade an audience (viewers, readers, or listeners, sometimes a specific group of people) to continue or take new actions.” The American Marketing Association defines advertising as “any paid form of non personal communication about an organization, product, service or idea by an identified sponsor. “Answer.com sees advertising as the activity of attracting public attention to the product or business as by paid announcements in the print, broadcast], or electronic media. Aliede in Okunna, (2002), is of the opinion that advertising is “a form of communication through the media about products services, ideas, personalities or organizations paid for by an identified sponsor.”
Although advertising has been limited to communicating the product with the aim of selling the products by urging and convincing the targeted audience to do something through the use of traditional communication, which covers the communication process by the media which include the radio, television, cinema, newspaper, magazines, bill boards, posters and the internet which of course is the recent advertising media. Every advert message performs and creates brand awareness about the product. Since the internet became commercialized, large and small businessmen saw it as a great opportunity to increase the awareness of their business and, at the same time to increase sales. Advertising may also be to reassure employees or shareholders that a company is viable or successful. It also seeks to generate increase consumption of their product or services through „‟branding‟‟ which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers.
Advertising provides numerous benefits to the society. These include making media less expensive and contributing to a large and diverse economy. While advertising has existed in the United State since colonial times, it was industrialization, urbanization and the growth of national transportation network in the 19thcentury that allowed it to become a major industry. Advertising uses a variety of strategy to reach their audience; they may attempt to understand their needs, wants and motivations of audience members through psychographic research. They also target products to specific demographic groups. Advertising has being traced to have started since through the word of mouth which is the basic (and still the most powerful) form of advertising. Advertising has been ever since humans started providing each other with goods and services.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 1,568 engagements |
- 2.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 925 engagements |
- 3.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 1,028 engagements |
- 4.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 957 engagements |
- 5.
ASSESSMENT OF CENTRAL BANK OF NIGERIA MEDIA CAMPAIGN AGAINST NAIRA ABUSE AMONGST NIGERIANS IN 2024
CHAPTER ONE INTRODUCTION Background of the Study Currency is essential for the functioning of a nation's economy, as it represents its worth and en...More »
Item Type: Project Material | 54 pages | 961 engagements |
- 6.
ASSESSING THE ROLE OF MEDIA IN RAISING AWARENESS ON THE PREVENTION OF CHOLERA OUTBREAKS IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study The mass media have been tasked with a critical role in promoting universal health. Certain indivi...More »
Item Type: Project Material | 54 pages | 1,364 engagements |