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Project topics and materials on "Impact of advertising"

• 1. THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

  » ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,029 engagements | 

• 2. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

  » ABSTRACT             This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour  (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical...Continue Reading »

  Item Type: Project Material |  50 pages |  3,665 engagements | 

• 3. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

  » CHAPTER ONE   INTRODUCTION   BACKGROUND OF THE STUDY   Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)       Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a...Continue Reading »

  Item Type: Project Material |  50 pages |  3,749 engagements | 

• 4. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

  » ABSTRACT   This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.       To examine certfically the level of awareness generated to find out the medium through which the awareness was created.       The population of study includes the relevant staff and management o...Continue Reading »

  Item Type: Project Material |  50 pages |  4,142 engagements | 

• 5. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

  » ABSTRACT             The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.               Moreso, my special concern and interest is to reveal the purpose of advertising by retail business ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,603 engagements | 

• 6. THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT

  » ABSTRACT        This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating a favorable attitude to stimulate  demand for a product or service among potential cus...Continue Reading »

  Item Type: Project Material |  50 pages |  4,282 engagements | 

• 7. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...

  » ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the brand of fast food that is more available than the other and the customer demand for it. To suggest...Continue Reading »

  Item Type: Project Material |  50 pages |  4,674 engagements | 

• 8. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF NOODLE FOODS

  » ABSTRACT The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising therefore is regarded as a very important part of marketing mix. This project is aimed at investigating the impact of advertising on the consumption of noodle foods in Nigeria. In actualizing this, questionnaire...Continue Reading »

  Item Type: Project Material |  50 pages |  4,987 engagements | 

• 9. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

  » Abstract   This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine further the extent to which advertising can influence their buying habit. Information was gathered by administering questionnaires a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,063 engagements | 

• 10. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

  » ABSTRACT   This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,256 engagements | 

• 11. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS

  » Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,656 engagements | 

• 12. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS

  » ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,027 engagements | 

• 13. GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY

  » CHAPTER ONE 1.0      INTRODUCTION 1.1      BACKGROUND OF THE STUDY Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observe that for any promotional activity to be called advertisement it must be paid for.         In the real sense it is the...Continue Reading »

  Item Type: Project Material |  50 pages |  4,931 engagements | 

• 14. THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

  » ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

  Item Type: Project Material |  50 pages |  7,313 engagements | 

• 15. IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY

  » ABSTRACT This work is on the impact of advertising on the services of fast food industry using Mr. Biggs as a point of reference. Service quality and customer loyalty in business to business setting are vital in achieving business success. The main scope of the work is to give an insight on advertising creativity. The findings show that, indeed, advertising creativity has a huge impact on services...Continue Reading »

  Item Type: Project Material |  50 pages |  8,150 engagements | 

• 16. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

  » CHAPTER ONE INTRODUCTION   1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is...Continue Reading »

  Item Type: Project Material |  50 pages |  4,602 engagements | 

• 17. THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

  » ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; the sources data used in this study consist of the staff of ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,896 engagements |