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ROLE OF RADIO IN MOBILIZING ELECTORATE FOR THE 2015 GENERAL ELECTION

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ABSTRACT
The study examines the role of radio in mobilizing electorates for the 2015 general elections with a particular focus on Ogbia Local Government of Balyesa. Several efforts and empirical research have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and general mobilization of electorate for political development. Radio is the most effective channels of political education because it offers signal to every nooks and crannies of society and it is very rich in educating, enlightening, mobilizing the electorates for political participation. Survey research method was adopted coupled with 100 copies of questionnaire that were printed and administered to the respondents within Ogbia Local Government of Balyesa and out of 100 copies that were administered 90 copies were returned. Therefore, the data were analyzed by using table, frequency and percentage method. It is recommended that journalists should see their role in community especially during election as vital which they must not toy with while government should provide more freedom and security for the press to act without fair or favour.

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