08168958821
Home » Banking and Finance » Relationship Marketing As A Strategy For Competitive Advantage A Study Of Select...
Relationship Marketing As A Strategy For Competitive Advantage A Study Of Selected Banks.
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 56 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 8,538 times
Delivery: Within 24 hoursThe problem that triggered this study is the pace and intensity of competition in the banking industry in Anambra state. Nike Air Max 90 Honeycomb Dame The main objective of the study was to identify if there is an interlink between relationship marketing and competitive advantage in the banking industry in Anambra State. NIKE AIR MAX 2017 HEREN DAME LOVERS ZWART WIT The study was guided by five research hypothesis. Nike Air Max 2017 Heren Goedkoop Primary data was collected from a randomly selected 12 branches of commercial banks operating in Anambra state with a five point likert questionnaire. Multiple regression and pearson moment correlation were used to test the hypotheses. Nike Air Max 90 PRM EM Dame The major finding of this study is that relationship marketing offers potent competitive advantage in the banking industry in Anambra state. Nike Free TR Fit Goedkoop The study concludes that relationship marketing has a significant and potent relationship with variables of competitive advantage such as market share ,profit and sales. The study made two key recommendations: first banks in Anambra state are enjoined to design their strategy of wooing customers by emphazing the components of relationship marketing such as trust, competence, empathy, communication and commitment.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSMENT OF THE IMPACT OF AUDITING IN CONTROLLING FRAUD AND OTHER FINANCIAL IRREGULARITIES IN THE ...
INDUSTRY CHAPTER ONE INTRODUCTION Background of the Study It is no doubt that the Nigerian banking industry is characterized by a high level of compet...More »
Item Type: Project Material | 54 pages | 5,354 engagements |
- 2.
ASSESSING THE INFLUENCE OF INFORMATION TECHNOLOGY ON INTERNAL AUDITING PRACTICES - INVESTIGATING THE...
INVESTIGATING THE CHALLENGES OF AUDITING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF INSURANCE COMPANIES IN CAMEROON CHAPTER ONE INTRODUCTION Backgroun...More »
Item Type: Project Material | 54 pages | 659 engagements |
- 3.
THE ADOPTION INFORMATION TECHNOLOGY AND THE IMPROVEMENT OF
CUSTOMER SATISFACTION OF SELECTED BANKS IN JOS PLATEAU STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study All banks operating in Nigeria mu...More »
Item Type: Project Material | 54 pages | 3,331 engagements |
- 4.
THE IMPACT OF FEDERAL STUDENT LOAN INTEREST RATES ON BORROWER REPAYMENT BEHAVIOR IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study Student loans have become a crucial element of worldwide higher education finance. In the last ten...More »
Item Type: Project Material | 54 pages | 1,845 engagements |
- 5.
FINANCIAL TECHNOLOGY (FINTECH)AND CUSTOMER SATISFACTION IN NIGERIA. (A CASE STUDY OF OPAY)
CHAPTER ONE INTRODUCTION 1.1 Background of the study Globally, technology has permeated every facet of our lives, encompassing social interactions, ed...More »
Item Type: Project Material | 54 pages | 1,421 engagements |
- 6.
AN ASSESSMENT OF THE EFFECTS OF MULTIPLE BANK CHARGES ON THE CUSTOMER'S BANKING DECISION
CHAPTER ONE INTRODUCTION Background of the Study The selection of a banking institution may be impacted by various factors. Cost may or may not be the...More »
Item Type: Project Material | 54 pages | 1,925 engagements |