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AUDIENCE PERCEPTION OF THE ROLE OF WOMEN IN ADVERTISEMENTS

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ABSTRACT

Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the cartoon and caption used. Cartoon for many is for entertainment and funny graphics. One of the major reasons for using cartoon in newspapers is to set agenda on current issue or matter which may neither be expressed by news and features including editorial page. Cartoons have over the years become a major feature of newspaper and magazine content in Nigeria. A panoramic observation would reveal that most daily newspapers and weekly magazines publish various cartoons and comic strips. The Punch, the Guardian, New Nigerian, Nigerian Tribune, Tell, Newswatch, the News, etc, all publish cartoons and comic strips on social, political and economic affairs of the country or as illustrations of some editorial matter. Some of these cartoons have become so popular that some newspapers and magazines are sought by some readers because of their cartoons.

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