Analysis Of Audience Perception Of Media Coverage Of April 2011 Presidential Election 

ABSTRACT

The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allow them vote for their preferred candidates. More so, many political parties were in the habit of threatening voters to allow them vote during the election. Questionnaires were administered to the relevant population samples. Audience were interviewed and data were collected, analysed and interpreted. The analysis used was based on percentage. Data collected were tabulated. Conclusion and recommendation were based on the data collected. Finally, it was inferred from the analysis that electoral commission should embark on more voters education and to enlighten the populace about the punishment that await election offenders. Again, election officials should encourage its official`ls to remain incorruptible, dutiful and desist from accepting bribe.

TABLE OF CONTENTS

TITLE PAGE                                                                                         ii                                                                                    

APPROVAL PAGE                                                   iii                                 

DEDICATION                                                        iv                                    

ACKNOWLEDGEMENT                                             v                             

TABLE OF CONTENTS                                             vii                                

ABSTRACT                                                            xii                                     

CHAPTER I

1.0       INTRODUCTION                                                                   1

1.1 BACKGROUND OF THE STUDY                                              1

1.2        STATEMENT OF THE PROBLEM                          6

1.3        OBJECTIVE OF THE STUDY                                              8

1.4        RESEARCH QUESTION                                                     9

1.5        RESEARCH HYPOTHESIS`                                                11

1.6        SCOPE OF THE STUDY                                                     13

1.7        SIGNIFICANCE OF THE STUDY                            14

1.8        DEFINITION OF TERMS                                                     16

CHAPTER TWO

2.0       LITERATURE REVIEW

2.1       SOURCES OF REVIEW                                                       17

2.2       THE REVIEW                                                                                     17

2.3       SUMMARY OF THE REVIEW                                              39

CHAPTER THREE

3.0       METHODOLOGY                                                                  40

3.1  RESEARCH DESIGN                                                                 40

3.2 AREA OF  STUDY                                                                       41

3.3 POPULATION FOR THE STUDY                                               41

3.4 SAMPLE AND SAMPLING TECHNIQUE                      42

3.5 INSTRUMENT FOR DATA COLLECTION                    43

3.6 VALIDATION OF THE INSTRUMENT                           43

3.7 RELIABILITY OF THE RESEARCH INSTRUMENT      44

3.8       METHOD OF DATA COLLECTION                         45

3.9 METHOD OF DATA ANALYSIS                                     46

3.10 EXPECTED RESULTS                                                  47

CHAPTER FOUR

4.0       DATA PRESENTATION AND ANALYSIS                48

4.0 DATA PRESENTATION                                                  48

CHAPTER FIVE

5.0       DISCUSSION AND CONCLUSION OF RESULTS

5.1 DISCUSSION OF FINDINGS                             65

5.2 CONCLUSION OF THE STUDY                                    69

5.3 RECOMMENDATION                                                     71

5.4 IMPLICATION OF THE FINDINGS                    73

5.5 SUGGESTIONS FOR FURTHER RESEARCH            74

5.6 LIMITATIONS OF THE STUDY                          75

BIBLIOGRAPHY 

APPENDICES

 LIST OF TABLES

4.1               Table 1 Responses to Research Questions

4.2               Table 2 Responses to Research Questions

 4.3              Table 3 Responses to Research Questions

 4.4              Table 4 Responses to Research Questions

 4.5              Table 5 Responses to Research Questions

 4.6              Table 6 Responses to Research Questions