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Project topics and materials on "Advertising"

• 1. INFLUENCE OF OUTDOOR ADVERTISING ON THE CONSUMERS

  » ABSTRACT Outdoor advertising messages are difficult to avoid because it is placed strategically and use special appealing techniques especially a digital billboard that slides products which reduce boredom while it also used to reinforce the recall of brand names and pay offs. The research examines the influence of outdoor advertising on its publics with a case study of Ikeja City Mall in Lagos st...Continue Reading »

  Item Type: Project Material |  50 pages |  4,497 engagements | 

• 2. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRO...

  » CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND TO THE STUDY           Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with social media (Ostrow, 2010). The number of social media users g...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 3. SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY All over the world people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising. Not only that skillfully planned and directed advertising not only at home, but also abroad over come prejudice combat, foreign comp...Continue Reading »

  Item Type: Project Material |  50 pages |  4,701 engagements | 

• 4. THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

  » ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,037 engagements | 

• 5. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

  » ABSTRACT             This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour  (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical...Continue Reading »

  Item Type: Project Material |  50 pages |  3,679 engagements | 

• 6. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

  » CHAPTER ONE   INTRODUCTION   BACKGROUND OF THE STUDY   Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)       Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a...Continue Reading »

  Item Type: Project Material |  50 pages |  3,763 engagements | 

• 7. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

  » ABSTRACT             The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.               Moreso, my special concern and interest is to reveal the purpose of advertising by retail business ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,612 engagements | 

• 8. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES

  » CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the toothpaste sub sector of the economy.             A quick scan of two daily newspaper revealed that the following       are currently competiti...Continue Reading »

  Item Type: Project Material |  50 pages |  5,090 engagements | 

• 9. EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

  » ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

  Item Type: Project Material |  50 pages |  4,272 engagements | 

• 10. THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

  » ABSTRACT This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of this work is to identify and highlight the prospects of advertising in small scales business to know whether advertising increase the sales of a product ad how and also to identify the problems of advertising in small sca...Continue Reading »

  Item Type: Project Material |  50 pages |  5,982 engagements | 

• 11. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF NOODLE FOODS

  » ABSTRACT The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising therefore is regarded as a very important part of marketing mix. This project is aimed at investigating the impact of advertising on the consumption of noodle foods in Nigeria. In actualizing this, questionnaire...Continue Reading »

  Item Type: Project Material |  50 pages |  5,005 engagements | 

• 12. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

  » Abstract   This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine further the extent to which advertising can influence their buying habit. Information was gathered by administering questionnaires a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,082 engagements | 

• 13. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

  » ABSTRACT   This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,269 engagements | 

• 14. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

  » ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also find out if there are other problem that are not discovered by toothpaste producing companies or adverting agency, the researcher also revel various definition of advertising type and obje...Continue Reading »

  Item Type: Project Material |  50 pages |  5,399 engagements | 

• 15. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS

  » Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,676 engagements | 

• 16. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS

  » ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,043 engagements | 

• 17. GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY

  » CHAPTER ONE 1.0      INTRODUCTION 1.1      BACKGROUND OF THE STUDY Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observe that for any promotional activity to be called advertisement it must be paid for.         In the real sense it is the...Continue Reading »

  Item Type: Project Material |  50 pages |  4,943 engagements | 

• 18. THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

  » ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

  Item Type: Project Material |  50 pages |  7,335 engagements | 

• 19. IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY

  » ABSTRACT This work is on the impact of advertising on the services of fast food industry using Mr. Biggs as a point of reference. Service quality and customer loyalty in business to business setting are vital in achieving business success. The main scope of the work is to give an insight on advertising creativity. The findings show that, indeed, advertising creativity has a huge impact on services...Continue Reading »

  Item Type: Project Material |  50 pages |  8,192 engagements | 

• 20. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

  » CHAPTER ONE INTRODUCTION   1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is...Continue Reading »

  Item Type: Project Material |  50 pages |  4,616 engagements | 

• 21. THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

  » ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; the sources data used in this study consist of the staff of ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,916 engagements | 

• 22. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

  » ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on new products of commercial ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,166 engagements | 

• 23. A CRITICAL EXAMINATION OF THE IMPACTS OF ADVERTISING ON BRANDS SELECTION AMONG C...

  » A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (...Continue Reading »

  Item Type: Project Material |  53 pages |  1,414 engagements | 

• 24. AN ANALYSIS OF GRAPHO-SYNTACTIC ERRORS IN THE LANGUAGE OF ADVERTISING IN NIGERIA

  » AN ANALYSIS OF GRAPHO SYNTACTIC ERRORS IN THE LANGUAGE OF ADVERTISING IN NIGERIA   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer demographic characteristics (e.g., an increase in the number of employed women, changes in family st...Continue Reading »

  Item Type: Project Material |  58 pages |  2,322 engagements | 

• 25. AN INVESTIGATION OF ONLINE DISPLAY ADVERTISING AND ITS EFFECT ON CONSUMER BEHAVI...

  » CHAPTER ONE INTRODUCTION   1.1 Background of study Because of its unrivaled reach, targeting, information richness, and interactivity, the internet has earned a special place as a preferred medium of choice in modern advertising since its inception (McCoy et al., 2012; Nihel, 2013; Liu & Mattila, 2017). More importantly, the massive increase in the number of internet users and the amount of time ...Continue Reading »

  Item Type: Project Material |  55 pages |  1,753 engagements |