» Abstract The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to …Continue Reading »
» Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase a…Continue Reading »
» Abstract Basically the study focuses attention on the Role of Community Newspaper in Political Awareness with a case study of Boripe Local Government. Newspaper has over the years performs a very crucial role in the socio political and economic development of Nigeria since the first community newspa…Continue Reading »
» ABSTRACT The research is aim to find out the relevance of reading newspapers among students. The majority of students agree that reading newspapers enhancing their reading ability and its develop their grammatical structure, semantic knowledge and creative ability as well as lexical items. …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Domestic and sexual violence are shown in the media in such a way that the public understands the concerns and relevant authorities design methods to advocate for victims (Creswell 2012). According to research, the media tends to give its viewe…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY President Olusegun Obasanjo (1999–2007) championed a comprehensive anti corruption program in Nigeria, which started in 1999. This endeavor was launched in response to Nigeria's designation as the world's most corrupt nation accord…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Newspapers, radio, television, magazines, posters, pamphlets/leaflets, billboards, the internet, and other forms of mass media are utilized in every culture to inform, communicate, and educate (among other things) as change agents. New…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Terrorism and conflict have become a worldwide trend that has sparked widespread worry. Nigeria has seen its fair share of terror incidents, the most of which have been caused by internal insurgency. The Fulani herdsmen and farmers dispute is one …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Scholars have come to the understanding that coronaviruses are zoonotic viruses responsible for mild respiratory tract infections and fatal pneumonia in humans.(Su S, Wong G, et al, 2016) Human coronaviruses (HCoV) were first identified in th…Continue Reading »
» AN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nigerian women make up of half the population size of the country, yet the constitutional policy of women getting one third of seats remains a mi…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as a network made up of large number of comput…Continue Reading »
» AN ASSESSMENT OF READERS PERCEPTION OF THE IMPORTANCE AND ROLE OF CARTOONS IN NIGERIA NEWSPAPER CHAPTER ONE INTRODUCTION 1.1 Background of the Study Cartoons are non verbal graphic communication channels that express the opinions, views and findings of a media organization. The…Continue Reading »
» EVALUATION OF THE LEVEL OF NEWSPAPER READERSHIP AMONG CAREER WOMEN IN ABUJA CHAPTER ONE INTRODUCTION 1.1 Background of the study It is common knowledge that the most effective way to promote awareness is through the media, where useful information may be conveyed to thousands of people in a certain …Continue Reading »
» THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wright Warner and Winter for example defined advertising as “controlled id…Continue Reading »
